Whitney Fleming - Marketing Specialist, MetroFamily Magazine

Work experience

Mar 2007 - Jul 2010

Marketing Specialist

MetroFamily Magazine

Integral contributions to all sales, sponsorship and event/project efforts for the publication
Manage all social media platforms including Facebook (1050 fans) and Twitter (1680 followers)
Conduct detailed competitive analysis and CPM comparisons
Publish, manage and execute weekly e-newsletter sent to over 5300 subscribers
Coordinate all events held by the publication
Maintain relationships with clients and coordinate all special advertising projects
Maintain vendor relations on print and promotional product services
Assist in development of website and web resource listings
Develop and analyze all survey data conducted during and after MFM events
Responsible for writing and sending Press Releases on all MFM events and projects
Manage and successfully handle multiple projects at once
Meet tight deadlines weekly and monthly

2002 - 2005

Marketing Coordinator

Coppermark Bank

Prepared, conducted and analyzed all bank research efforts to assist in the implementation of marketing, sales and customer service programs
Applied excellent oral and written communication skills to work with internal bank customers and external vendors
Used customer management software to compile and develop prospect lists for promotions and business development projects
Coordinated all internal bank communication on upcoming marketing efforts through presentations, e-mails and newsletters
Maintained budget, schedule and tracking for all media campaigns
Participated in planning of major internal bank initiatives involving changes in core banking software, implementation of new customer management and MCIF software, development of new retail banking sales initiatives and programs
Key Involvement in bank name change including: new name development, logo development, creating, changing, announcing and implementing all aspects related to the name change through methodical organization and adherence to deadlines

Feb 2000 - Aug 2001

Account Executive

SBC

Developed strategies to "Win-Back" customers with 1-500+ business lines who have left SWBT for competitive reasons
Established new relationships with customers who have never been associated with SWBT in an attempt to gain revenue and market share
Coordinated with all levels of the support channels to implement smooth cut-over back to SWBT
Met and exceeded sales quotas and goals
Established and maintain relationships with customers with 5-10 business lines
Developed strategies to market Southwestern Bell products and services to customers
Planned and implemented network and telephony solutions based on customer needs

Education

1995 - 1999

University of Central Oklahoma - College of Business Administration

Bachelor of Business Administration - Marketing

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Professional Profile:

Experienced marketer with the ability to research and implement sales and service objectives. Valuable resource in the development of campaigns and promotions designed to target specific customer segments and increase product sales & revenues. Highly developed interpersonal skills contribute to successful completion of multi-level tasks and projects.

Highly qualified and experienced with all aspects of marketing, including: product development & promotion, sales strategy & implementation, brand development & awareness, social media development and management, event coordination, business development and client & vendor relations.

Areas of Expertise

Social Media Management – Develop and manage corporate social media presence. Maintain relationships and communication with all SM contacts. Continually build brand awareness, reputation and ROI via social media platform. Effectively communicate and engage with valuable readers, advertisers and vendors. Coordinate events held exclusively through social media.

Sales Planning – Proven sales background with continued and constant involvement in sales processes and procedures. Serve as a sales expert & liaison to Account Executives and assists with prospecting new sales leads and growing and maintaining present clients. Integral to development of all sales related collateral and materials.

Client Relationships – Develop & maintain solid relationships with a variety of professionals including vendors, clients, prospects and competitors. Diplomatic and professional nature ensures a highly successful ability to communicate. Develop, propose, negotiate and coordinate trade agreements that are beneficial and successful to all parties involved.