Whitney Fleming

Whitney Fleming

Work History

Work History
Mar 2007 - Jul 2010

Marketing Specialist

MetroFamily Magazine
  • Integral contributions to all sales, sponsorship and event/project efforts for the publication
  • Manage all social media platforms including Facebook (1050 fans) and Twitter (1680 followers)
  • Conduct detailed competitive analysis and CPM comparisons
  • Publish, manage and execute weekly e-newsletter sent to over 5300 subscribers
  • Coordinate all events held by the publication
  • Maintain relationships with clients and coordinate all special advertising projects
  • Maintain vendor relations on print and promotional product services
  • Assist in development of website and web resource listings
  • Develop and analyze all survey data conducted during and after MFM events
  • Responsible for writing and sending Press Releases on all MFM events and projects
  • Manage and successfully handle multiple projects at once
  • Meet tight deadlines weekly and monthly
2002 - 2005

Marketing Coordinator

Coppermark Bank

  • Prepared, conducted and analyzed all bank research efforts to assist in the implementation of marketing, sales and customer service programs
  • Applied excellent oral and written communication skills to work with internal bank customers and external vendors
  • Used customer management software to compile and develop prospect lists for promotions and business development projects
  • Coordinated all internal bank communication on upcoming marketing efforts through presentations, e-mails and newsletters
  • Maintained budget, schedule and tracking for all media campaigns
  • Participated in planning of major internal bank initiatives involving changes in core banking software, implementation of new customer management and MCIF software, development of new retail banking sales initiatives and programs
  • Key Involvement in bank name change including: new name development, logo development, creating, changing, announcing and implementing all aspects related to the name change through methodical organization and adherence to deadlines
Feb 2000 - Aug 2001

Account Executive

  • Developed strategies to "Win-Back" customers with 1-500+ business lines who have left SWBT for competitive reasons
  • Established new relationships with customers who have never been associated with SWBT in an attempt to gain revenue and market share
  • Coordinated with all levels of the support channels to implement smooth cut-over back to SWBT
  • Met and exceeded sales quotas and goals
  • Established and maintain relationships with customers with 5-10 business lines
  • Developed strategies to market Southwestern Bell products and services to customers
  • Planned and implemented network and telephony solutions based on customer needs


1995 - 1999

University of Central Oklahoma - College of Business Administration
Bachelor of Business Administration - Marketing