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Expansion and business development in emerging International markets is a primary area of growth for many industries. Among those emerging markets, China provides the greatest growth potential with the most immediately realizable opportunities.

In the past year I have worked as a member of the Asia Product Strategy and New Business Development team that had lead responsibility in defining the product portfolio for China for Chrysler. As the only member of my US-based team fluent in Mandarin Chinese, I was the given responsibility in leading vehicle level product plan discussions with potential joint venture partners. Using my engineering background and familiarity with the culture, I worked as the link between the US-based product strategy and development teams and the joint venture partners in defining the vehicle level content and feature changes to market requirements and increase forecasted market share, while reducing manufacturing complexity.

Prior to beginning discussions with any joint venture partners I would be given responsibility for creating ‘Prospective Partner Analysis’s’ that would routinely be presented to the Office of the Chairman. After beginning the joint venture partner discussions, my role would shift to and I would then be responsible for performing ‘Competitive Market Analysis’ to correctly position the product in the marketplace. At the conclusion of the high level discussions, I would assist in creating the ‘Funding Approval’ presentation for review by the Office of the Chairman.

In my future position, I would like to continue working on projects with links to China to pursue positions in the following areas:

  • Product Strategy
  • Business Development
  • Product Planning
  • Program Management

Work experience

Jan 2008Present

Asia Product Strategy and New Business Development

  • Product and portfolio strategy development during potential Chrysler joint venture negotiations in China
    • Lead joint team to define export vehicle product plan
    • Assist in defining the long range product scope for Chrysler in China
  • Create and present Asia automotive competitive and market analysis presentations for senior management review
    • Research and create prospective partner analysis presentations presented to the Office of the Chairman
    • Research, create, and present competitive segment analysis during JV partner strategic council meetings
  • Lead China Powertrain LRP discussions and Localized Engine Program with potential China JV partner
    • Coordinate with Chrysler powertrain planning team to define the China Powertrain LRP
    • Lead joint team to define localized I4 engine plant timing and investment as part of overall joint venture negotiations
Aug 2005Jan 2008

CIE Rotation Program

  • 2011 LX (Charger, 300) Program Management
    • Coordinated and managed multi-functional teams on future content investigations
    • Assisted in managing and approving content investigations on $1.2 billion vehicle platform
  • Global Engine Manufacturing Alliance – Resident Engineering
    • Researched and presented competitive analysis of GDI engines
    • Participated in daily engine teardowns to review in-field issues
    • Designed and developed crankshaft teeth revision for World Engine
  • Hybrid Development Center – High Voltage Systems Engineering
    • Performed teardown and analysis on competitive hybrid vehicles
    • Developed standardized competitive hybrid vehicle teardown procedure
    • Assisted in development of HV systems specification document
  • Audio and Telematics – Sirius Satellite Video Core Engineering
    • Designed and developed video module systems level test bench
    • Assisted in installation of first ‘on-vehicle’ satellite video system
    • Designed data-collection system for SDARS-V Validation Trip
  • SRT Vehicle Development – Dodge Motorsports
    • Performed feasibility study and developed business case for MOPAR-KICKER Audio System
    • Designed, developed, and organized distribution of Viper Competition Coupe Fuel Cell Expansion program
    • Initiated design and sourcing study of cylinder bore liners for NASCAR Engine Development Program
May 2004Aug 2004

Emissions Control Summer Intern

  • Worked in Fleetguard Emission Solutions Controls group
  • Assisted developing Simulink models for RPF and IDAS aftertreatment
  • Designed Datalink and J1939 standard communication model for IDAS
  • Preformed onboard and test cell system testing of aftertreatment sensor inputs
May 2003Aug 2003

New Product Development Summer Intern

  • Worked in Plasmatron – Hydrogen Fuel Group
  • Designed and prototyped RF Inductor HV Power Supply system
  • Researched and characterized power supply solutions for Plasmatron
  • Co-Inventor of patent pending design of ‘One-Piece Plasmatron’ System
  • Designed and installed Plasmatron Direct Fuel Injection system
  • Assisted in analysis of Thermal Regeneration Unit (TRU) project


Aug 2005May 2007


Major Focus: Wireless Communications

GPA: 3.6/4.0 

Aug 2001May 2005


Major GPA: 3.55/4.0

- Deans List: Winter 2003, Fall 2003, Winter 2004

- National Society of Collegiate Scholars

- Cummins Diversity Scholar


Todd Breneiser

Currently I work directly under Todd Breneiser in the Asia Product Strategy and Business Development group. As General Manager of the group for the last 4 years, he manages a team in both the US and in China. For three of those years he was he was located in Beijing where he lead project teams that brought the Chrysler 300C and Sebring as local production models at BBDC.

Todd can speak to my experience and skills in product strategy, business development, and product planning.



Language Skill: Mandarin Chinese

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