Vice President of Marketing & Sales
Lead international marketing and sales efforts for a pre-revenue, turn-around SaaS company in the marketing automation space. As executive team member, reported to CEO and motivated team in consultative selling cycle for new, rebranded product platform.
¨Responsible for recruitment of direct and indirect sales team and development of incentive plans.
¨Managed headcount of four marketers and five salespeople and operational budget of $1.2M.
¨Oversaw lead generation and increased pipeline by 350%
¨Opened territories in EMEA and Pacific Rim and achieved sales within first 3 months of effort.
¨Launched innovative “web to publish” direct mail campaign utilizing personalized URLs (PURLs)
¨Initiated social marketing strategy and instituted SEO/SEM efforts, driving online traffic by 150%.
¨Rehauled CRM tool workflow and created more efficiencies in reporting.
¨Acted as Liaison with leading analyst firm and arrange analyst briefings.