Marisa Preuss

Marisa Preuss

Work History

Work History
Oct 2010 - Present

Communications & Publications Manager

Future Business Leaders of America-Phi Beta Lambda
  • Develop and execute communications strategies to leverage FBLA-PBL as the premiere student business organization.
  • Promote and engage members (250,000+) through six national publications, including a 24-page quarterly print magazine, college e-magazine, three adviser hotlines, and professional division newsletter.
  • Elevate FBLA-PBL brand and presence through use of web-based platforms, including the national web site, blog, iPhone and Android app, social media channels, e-newsletters, and bi-monthly web alerts.
  • Provide design, layout, and copyediting for additional publications and resources, including conference brochures, programs, postcards, and three Chapter Management Handbooks.
  • Collaborate with creative production company to produce three member recruitment and conference videos.
  • Build and maintain media contacts and relationships (print, television, radio, and online).
  • Draft and edit written materials including contributed articles and op-eds for various outlets. 
  • Collaborate with Development department on fundraising efforts, annual appeals, corporate sponsorships, and special programs.
  • Manage monthly webinar program (from planning, content development, live broadcast, to analytics). 
Aug 2012 - Present

Director of Marketing & Communications

Congressional Hispanic Caucus Institute

  • Oversee and manage all aspects of the organization's marketing and brand development strategy to improve and enhance the image and visibility of CHCI and Latinos nationally across the organization's multiple audiences

  • Develop targeted and integrated marketing strategies to promote CHCI programs, student participants, alumni, and major events through various marketing channels (website, email, social media, and printed materials)

  • Provide design, layout, and copyediting for marketing collateral including the annual report, donor collateral, event printed programs, and multi-media presentations

  • Manage the department budget and vendor relationships

  • Supervise one full-time direct report, Marketing Communications Manager

  • Collaborate with outside vendors to produce event videos and photography during CHCI's major events including the annual Awards Gala—billed as the largest and most prestigious gathering of Latino leaders in the country, attended by Vice President Joe Biden in 2012 and President Barack Obama and the First Lady in years past.

Selected Accomplishments:

  • Developed a separate conference microsite for Hispanic Heritage Month

  • Implemented LiveStream to webcast the annual conference, expanding our reach by nearly 5,000 viewers in 44+ countries

  • Developed cross-functional teams within organization to train others on social media and email marketing

  • Increased Facebook fans and Twitter followers by 60% in first six months

Oct 2007 - Oct 2010

Freelance Designer/Marketing Strategist

Self-Employed

Provided graphic design, web design/management, e-mail, social media networking and YouTube marketing for a variety of non-profits, B2B, IT clients and small-business owners.

2006 - 2007

Marketing Communications Manager

NPES
  • Reporting to the Director of Communications, I assisted with all the external communications, public relations and marketing activities for national trade association and its foundation.
  • Duties included trade show design, strategic communications planning, message development, web site management, email marketing, print buying and collateral design for various programs and conferences.
  • Served as in-house reporter and contributing writer for monthly newsletter.
  • Recognized for revitalizing NPES presence at annual trade show, transforming an ineffective and poorly attended booth to a successful and popular member lounge, which involved gaining buy-in from executive management and reluctant veteran staff members. 
2003 - 2006

Web Communications Manager, Production Manager/Graphic Designer

International Association of Fire Chiefs

WEB SITE

  • Managed the overall redesign of www.iafc.org and implemented production, editorial and graphic design standards. Established and directed the strategic goals, policies and procedures for the association’s web site. Responsible for all editorial content on the web site, ensuring homepage remained relevant, critical and timely. Coordinated, sold and managed classified advertising. Developed and oversaw annual budget for the web site.

GRAPHIC DESIGN/PRINT PRODUCTION

  • Provided production management for all print collateral projects. Responsibilities included the establishment and coordination of deadlines, procurement of print estimates as well as the design, printing and post-production management of more than 65 marketing pieces, including conference brochures, postcards, membership materials, newsletters and other publications.

MARKETING

  • Served as a vital member of the IAFC Creative Team, contributing my creative direction, web input and printing background on all marketing projects for the association.

MEETINGS

  • Supported the Communications department at annual conference by coordinating photography on-site, assisting backstage during the general sessions, directing volunteers, and managing the green room. 
1999 - 2002

Director of Institutional Publications

Methodist College
  • Responsible for the concept, development, design and printing of all marketing collateral for the college and other miscellaneous print jobs on campus, including but not limited to: academic, athletic and departmental brochures; direct marketing mail pieces; catalogues; class schedules; media guides; special event pieces; forms; stationery; and other promotional materials.
  • Credited with modernizing and standardizing the look and content of all campus brochures, creating the college's first true brand identity.
  • Worked closely with all levels of college administration, faculty and staff. Collaborated with college webmaster to publish materials on the web.
  • Oversaw quality control, departmental billing, annual print budgets and other administrative duties.
  • Negotiated printing and paper costs with outside vendors.
  • Supervised the pressroom manager and a staff of work-study students.

Education

Education
2012

Advanced Professional Certificate

University of San Francisco
Aug 1992 - May 1994

Bachelors

University of Central Florida

Skills

Skills

Social Media/Digital Marketing

Facebook, Twitter, YouTube, Linked In, Vine Hoot suite, Tweet Deck (campaign management, tracking) Wildfire, Votigo (campaign apps) Google ad words   

Email Marketing

Constant Contact, Vertical Response, Salesforce, Mail Chimp

Microsoft Office

Expert utilization and creative application of industry standard tools, Microsoft Office Word, PowerPoint, Excel and Outlook. Specialized skills for effective manipulation of PowerPoint for presentation design.

Web Design

HTML, CSS, ASP, Java, PHP, Dreamweaver, Fireworks

Graphic Design

Highly skilled in graphic design/desktop publishing from initial design concept to final print Adobe InDesign, Photoshop, Illustrator Infographics