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Summary

Highly skilled, creative marketing professional with proven track record of success in planning and executing creative, high-impact, and strategic marketing campaigns to effect change, build and engage an audience, and advance brands.

Work Experience

Oct 2016June 2017

Director of Marketing & Public Relations

Oakcrest School
  • Created a strategic marketing plan that enhanced the visibility and public perception of Oakcrest School, an all-girls independent school for grades 6-12
  • Developed a consistent branding and messaging strategy for the school and integrated it across all marketing channels
  • Worked closely with the school administration, faculty, and staff to elevate the academic profile of the school and attract more families and donors to Oakcrest
  • Oversaw all media relations, including writing and distributing press releases
  • Managed multiple paid advertising campaigns (print and digital) - from planning and implementation to optimization and analysis
  • Maintained WordPress website and all social media outlets to ensure content is timely, accurate and engaging
  • Served as the in-house graphic designer, producing several magazine ads and other web graphics
  • Provided fundraising support for several Development initiatives (Annual Fund, Gala, Capital Campaign)
  • Provided promotional support for several back-to-back school events (Open House, Holiday Concert, two theater productions, Humanities lecture, leadership workshops) including high-profile speakers – parenting expert Dr. Leonard Sax; President of the American Enterprise Institute, Dr. Arthur Brooks; USA Women’s Rugby Olympian Alev Kelter
  • Managed the school's advertising and promotional budget

Selected Accomplishments:

  • Positively impacted enrollment, retention, and fundraising support for the school
  • Cultivated relations with local media, maximizing positive press for the school
  • Redesigned the school’s homepage
  • Helped launch new podcast channel
Aug 2012Oct 2016

Director of Marketing & Communications

Congressional Hispanic Caucus Institute

  • Oversaw and managed the organization's marketing and brand development strategy to improve and enhance the image and visibility of CHCI and Latinos nationally across the organization's multiple audiences

  • Developed targeted and integrated marketing strategies to promote CHCI programs, student participants, alumni, and major events through various marketing channels (website, email, social media, and printed materials)

  • Provided design, layout, and copyediting for marketing collateral including the annual report, donor collateral, event printed programs, and multi-media presentations

  • Managed the department budget and vendor relationships

  • Supervised one full-time direct report, Marketing Communications Manager

  • Collaborated with outside vendors to produce event videos and photography during CHCI's major events including the annual Awards Gala—billed as the largest and most prestigious gathering of Latino leaders in the country, attended by Vice President Joe Biden in 2012 and President Barack Obama and the First Lady in years past.

Selected Accomplishments:

  • Developed a separate conference microsite for Hispanic Heritage Month

  • Implemented LiveStream to webcast the annual conference, expanding our reach by nearly 5,000 viewers in 44+ countries

  • Developed cross-functional teams within organization to train others on social media and email marketing

  • Increased Facebook fans and Twitter followers by 60% in first six months

Oct 2010Aug 2012

Communications & Publications Manager

Future Business Leaders of America-Phi Beta Lambda
  • Developed and executed communications strategies to leverage FBLA-PBL as the premiere student business organization.
  • Promoted and engaged members (250,000+) through six national publications, including a 24-page quarterly print magazine, college e-magazine, three adviser hotlines, and professional division newsletter.
  • Elevated FBLA-PBL brand and presence through use of web-based platforms, including the national web site, blog, iPhone and Android app, social media channels, e-newsletters, and bi-monthly web alerts.
  • Provided design, layout, and copyediting for additional publications and resources, including conference brochures, programs, postcards, and three Chapter Management Handbooks.
  • Collaborated with creative production company to produce three member recruitment and conference videos.
  • Built and maintained media contacts and relationships (print, television, radio, and online).
  • Drafted and edited written materials including contributed articles and op-eds for various outlets. 
  • Collaborated with Development department on fundraising efforts, annual appeals, corporate sponsorships, and special programs.
  • Managed monthly webinar program (from planning, content development, live broadcast, to analytics). 
Oct 2007Oct 2010

Freelance Designer/Marketing Strategist

Self-Employed

Provided graphic design, web design/management, e-mail, social media networking and YouTube marketing for a variety of non-profits, B2B, IT clients and small-business owners.

20062007

Marketing Communications Manager

NPES
  • Reporting to the Director of Communications, I assisted with all the external communications, public relations and marketing activities for national trade association and its foundation.
  • Duties included trade show design, strategic communications planning, message development, web site management, email marketing, print buying and collateral design for various programs and conferences.
  • Served as in-house reporter and contributing writer for monthly newsletter.
  • Recognized for revitalizing NPES presence at annual trade show, transforming an ineffective and poorly attended booth to a successful and popular member lounge, which involved gaining buy-in from executive management and reluctant veteran staff members. 
20032006

Web Communications Manager, Production Manager/Graphic Designer

International Association of Fire Chiefs

WEB SITE

  • Managed the overall redesign of www.iafc.org and implemented production, editorial and graphic design standards. Established and directed the strategic goals, policies and procedures for the association’s web site. Responsible for all editorial content on the web site, ensuring homepage remained relevant, critical and timely. Coordinated, sold and managed classified advertising. Developed and oversaw annual budget for the web site.

GRAPHIC DESIGN/PRINT PRODUCTION

  • Provided production management for all print collateral projects. Responsibilities included the establishment and coordination of deadlines, procurement of print estimates as well as the design, printing and post-production management of more than 65 marketing pieces, including conference brochures, postcards, membership materials, newsletters and other publications.

MARKETING

  • Served as a vital member of the IAFC Creative Team, contributing my creative direction, web input and printing background on all marketing projects for the association.

MEETINGS

  • Supported the Communications department at annual conference by coordinating photography on-site, assisting backstage during the general sessions, directing volunteers, and managing the green room. 
19992002

Director of Institutional Publications

Methodist College
  • Responsible for the concept, development, design and printing of all marketing collateral for the college and other miscellaneous print jobs on campus, including but not limited to: academic, athletic and departmental brochures; direct marketing mail pieces; catalogues; class schedules; media guides; special event pieces; forms; stationery; and other promotional materials.
  • Credited with modernizing and standardizing the look and content of all campus brochures, creating the college's first true brand identity.
  • Worked closely with all levels of college administration, faculty and staff. Collaborated with college webmaster to publish materials on the web.
  • Oversaw quality control, departmental billing, annual print budgets and other administrative duties.
  • Negotiated printing and paper costs with outside vendors.
  • Supervised the pressroom manager and a staff of work-study students.
19941998

Marketing Coordinator

Walt Disney World Company, Inc.
  • Served as Marketing Coordinator for the Broadcast Marketing, Special Events and Alliance Marketing departments.  Specifically, my accounts included the Coca-Cola, McDonald’s, General Motors, Federal Express and Kodak companies.
  • Duties included planning special events, creating PowerPoint presentations, maintaining a creative resource/media library and other administrative duties.

Selected Accomplishments:

  • Assisted in the planning of several special events including Disney’s 25th Anniversary, ABC Soap Opera Live, National Association of Producers and Television Executives annual convention, New Year’s Eve Comedy Central Special and several joint promotions with Disney’s corporate sponsors.

Education

2012

Advanced Professional Certificate

University of San Francisco
Aug 1992May 1994

Bachelors of Arts

University of Central Florida

Journalism (Advertising/Public Relations)

Testimonials

“I highly recommend Marisa. She is a great executive, strategic thinker, a creative designer and implementer, digitally diverse in her marketing approach and prowess, AND is bilingual.”

- Gloria Garcia (former boss at CHCI)
Vice President, Strategic Partnerships and Brand
Raising A Reader

"There are few people that can bring to the table the combination of skills as a writer, designer, strategist, and are an absolute pleasure to work with. Marisa is great at all of these disciplines and a wonderful person to work with. I had the pleasure of working with Marisa when Plus Three was hired to redesign the CHCI website. This was a huge project for one of the top Latino non-profit organizations in the country and she directed our efforts from concept all the way through completion.

Marisa's ability to translate all of the competing requirements of a large organization and synthesize them into one coherent strategy is the best work I have seen in over 15 years of working with non-profit organizations. No matter the pressure or deadlines we faced Marisa always did her work with a smile on her face and encouragement for everyone working on our project. We completed our project on time and budget and delivered a great new website for CHCI.

Marisa would be an incredible asset for any organization looking to hire a thoughtful and incredibly talented communications specialist."

Juan Proaño (former partner/vendor)
Co-Founder & CEO, Plus Three


"In our six years in business, I have partnered with several marketing firms. None compares to the standards, quality and dedication provided by Marisa Preuss. It is a true partnership and an exceptional client experience."

- Sheila Savar (former client)
President, Savar & Associates


"Marisa is the complete package! Her technical skills are matched by keen marketing communication instincts; she sees the big picture while making sure critical details are in place. She brings professionalism and a relaxed attitude to the table and is a pleasure to work with."

- Doug Sprei (former boss at NPES)
Director of Media Relations, Recording for the Blind & Dyslexic

“Marisa is a seasoned creative leader with the unique ability to see the big picture—and the know-how to execute on it flawlessly. Her passion for seeing an idea through is only matched by her ability to hold our hands and guide us to where we need to be.”

- Gioia Albi (former client and co-worker at IAFC)
Executive Advisor, Federal Aviation Administration

Writing Samples & Presentations