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Work experience

Nov 2008Jul 2010

Marketing Specialist

Market Day

Coordinate monthly fundraising promotional programs, sales materials and publications for over 6,000 nationwide non-profit accounts.

- Managed the migration of an annual printed catalog to an online edition netting an annual savings of $150,000.

- Produced the first product video to launch on company’s website, resulting in a 35% increase in monthly category sales.

Sep 2007Aug 2008

Marketing Coordinator

Mario Tricoci Hair Salons & Day Spas

Coordinated the local marketing and public relations for 20 Midwest region luxury hair salons & day spas. Managed all in-salon promotions and point of purchase displays, including holiday gift campaigns and new product and service launches.

- Increased sales of high-ticket spa packages by 145% by implementing a seasonal strategy and campaign.

- Developed the first sales and marketing communication handbook for field promotion execution.

- Managed the launch of two new-to-market innovative spa treatments through media purchases and in-store displays.

Feb 2006Aug 2007

Marketing Manager

Krispy Kreme Doughnuts (Midwest)

Managed the local marketing and public relations for 25 Midwest region bakeries. Managed all in-store promotions, point of purchase displays and new product launches.

- Developed the first marketing field audit system and cultivated relationships with 25 store management teams.

- Managed the first sweepstakes promotion held in the market and purchased local outdoor and web advertising.

- Coordinated PR, advertising campaign and local partnerships for a new store opening in Peoria, IL.

Aug 2002Sep 2005

Marketing Manager

Malnati Organization, Inc. dba Lou Malnati's Pizzerias

Managed the local marketing and public relations for 22 Chicago-area restaurants, the nationwide mail-order division featuring celebrated Chicago-style foods and the Catering and Special Events division.

- Developed the first brand identity standards for 3 separate business units: e-commerce, restaurants and catering.

- Led the inter-departmental team that developed the second generation e-commerce site for tastesofchicago.com.

- Managed the company's charity benefit with the Chicago Bears, raising over $100,000 annually for cancer research.

Education

Skills

Lotus Notes
GoldMine
SAP - Inventory
Basecamp
Constant Contact
Responsys Interact
Adobe Dreamweaver, HTML & CSS
Microsoft Word, Excel, Access, PowerPoint & Outlook
Adobe Illustrator, Photoshop & InDesign

Summary

Efficient, creative marketing project manager with over 9 years of experience serving local and national brands.

Interest

Travel, networking, remodeling, crafts, social media