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Working as an intern with IMRS as a qualitative researcher where I was associated with a numerous projects; conducting in-depth interviews for Yamaha, did analysis for Bureau of Energy Efficiency, moderated focused-group discussions for Toyota, submitted a report for MSD (a pharmaceutical company). During the internship stint, I worked on an offline project where I did a competitive analysis for a tex-mex restaurant Sanchos. The findings were taken by the company to increase the foot-falls in the restaurant. During rural immersion, she worked along with a software company to understand the general psyche of rural people towards their software. The report was submitted to the company and the insights will be used in the future.

Work experience

Jan 2009Present

Intern at IMRS

IMRS Advisory Ltd
Jan 2008Aug 2008

Trainee Journalist

The Times of India



2007 GGS College of Commerce


2005 Kalindi College

Mba (Communications Management and Entrepreneurship)

Mudra School of Communications, Ahmedabad


Mahavir Senior Model School