Working as an intern with IMRS as a qualitative researcher where I was associated with a numerous projects; conducting in-depth interviews for Yamaha, did analysis for Bureau of Energy Efficiency, moderated focused-group discussions for Toyota, submitted a report for MSD (a pharmaceutical company). During the internship stint, I worked on an offline project where I did a competitive analysis for a tex-mex restaurant Sanchos. The findings were taken by the company to increase the foot-falls in the restaurant. During rural immersion, she worked along with a software company to understand the general psyche of rural people towards their software. The report was submitted to the company and the insights will be used in the future.