In my last position as a marketing design and developer and sales manager I managed the market research, planning, and development, advertising campaigns, media buying, event planning, budget management, inventory, daily balances, and scheduling for the company for over 8 years. I have extensive experience in marketing through the use of print materials and online marketing practices such as press releases, direct mailings, newsletters, customized advertisements, and brochures in addition to spearheading the creation of an online commerce website, graphic ad design, website design, social marketing and management, constructing search engine marketing campaigns, and building an online social presence to interact with the community and consumer.
My experience in social media management, monitoring, and reporting with tools such as HootSuite, TweetDeck, Twitter, Facebook, Facebook Insights, Facebook Ads, YouTube, Foursquare, WordPress, Flickr, Wikipedia, LinkedIn, MySpace, MyAds, Google Apps and Business Solutions including AdWords and Analytics, Visual CV, and Behance, makes me uniquely qualified to lead engaging, integrated media campaigns, and identify emerging trends in social media.
Currently I serve as Vice-Chair of the Wheeling Arts & Culture Commission and contribute heavily to the coordination and event planning for the Commission. I hold a Bachelor of Science with an emphasis on marketing and management, and I am well versed in interpersonal, verbal, and written communication.
- Extensive background in advertising campaign management, media buying, online marketing, social media, multi-channel marketing, e-commerce, strategic planning, competitive keyword, return on investment, conversion analysis, web design, development, and graphics.
- Highly articulate, driven, manager experienced in building a department from ground zero, developing processes and procedures, teaching sales and service concepts to individuals with widely varied backgrounds, establishment of goals, development of sales and marketing strategies, multiple vendor compliance, and maintaining strong company/client relationships.
- Skillful planner with talent and drive to begin new programs, incorporate new technologies, analyze data driven marketing,ROI, and margin analysis,execute plans, and promote personal, community, and social communication.
- Effective, personable team player with highly tuned interpersonal skills and demonstrated ability to handle customer questions and objections.