Propelled this newly-acquired franchise property to full profitability by strictly adhering to brand standards and steering all operational functions, including financial analysis, daily cash flow, credit card transaction audits, collections/payments, staff hiring/training, capital expenditures, pricing, and marketing/advertising/public relations. Liaise with internet travel partners and performance manage a team of 14.Challenge: To raise rates to market levels while boosting adherence with franchisor property standards and establishing authority over this 50-room, 2-year-old hotel. REVENUE MAXIMIZATION: Increased revenues $400,000+ annually while pushing occupancy from 22% to 70% by implementing hands-on leadership and personally training key staff. QUALITY ASSURANCE: Attained “A” scores on all quarterly inspections by maintaining high quality standards and holding team accountable for compliance. MARKET PENETRATION: Magnified gross room revenues 100%, propelled ADR from the low 30 to the mid 50 range, and strengthened market share 40% through aggressive, client-focused marketing and advertising. > Fortified new corporate accounts and relationships with church organizations, college sports fans, and interstate travelers by executing a campaign of sequential mailers, personal visits, and special offers by direct mail. > Honored with the 2009 Best of Mauldin Award in the hotel category by the US Commerce Association in recognition of exceptional marketing success while enhancing business image and providing service to customers and community. PROFIT OPTIMIZATION: Strengthened profitability and cash flow by implementing strategic cost reductions and solidifying the hotel’s customer base. Established a high level of rapport with guests by leveraging personal charisma, exemplifying a “home away from home” atmosphere, and ensuring consistent accessibility.