Director of Marketing
Building Technology Associates
Led Business Development initiatives promoting the value of BTA's Roof Asset Management tools and services to industrial, commercial, education and government clients. Leveraged a wide range of marketing and sales activities including market sector and “Voice of the Customer” research, lead prospecting and pursuit strategy, opportunity assessment, collateral design and production, e-mail/web and conventional marketing, and public relations. Was focal point for corporate communications and media relations, provided direct oversight to the sales team, and guided organizational practice, product and process development initiatives.Some significant contributions included:
- Coordinated creation and distribution of topical articles, press releases and industry case studies for release in 2010-2011 to national trade journals and industry news outlets.
- Redesigned and launched new corporate “brand” graphics, and introduced new brochures, marketing collateral, trade show exhibits and other sales presentation tools.
- Was featured topical presenter at IFMA World Workplace 2010 Conference (“Boomer Buildings: Sustaining our Aging Infrastructure through Strategic Roof Management”) and 2011 Buildex Chicago (“Thinking Outside Your Box: Understanding Roof System Performance”).
- Facilitated extensive Product Development project to redefine company’s products and services.