Summary

Exhibits a unique “center brained” approach to business-to-business marketing, market and consumer research, innovation management and product development. Passionately leverages creative communication techniques to align and connect market needs and customer imperatives with innovative products, technologies and services. Promotes strong collaboration with sales, design and product development teams, encourages responsive relationships with customers, and delivers dynamic visualization of product innovation, brand and marketing outcomes. Skill set includes:

  • Product Marketing & Commercialization
  • Innovation & Opportunity Assessment
  • Scenario Planning & Forecasting
  • Market Research & Competitive Analysis
  • Consumer Research & Trend Analysis
  • Presentation & Proposal Development

Work History

Work History
Jan 2010 - Aug 2011

Director of Marketing

Building Technology Associates

Led Business Development initiatives promoting the value of BTA's Roof Asset Management tools and services to industrial, commercial, education and government clients. Leveraged a wide range of marketing and sales activities including market sector and “Voice of the Customer” research, lead prospecting and pursuit strategy, opportunity assessment, collateral design and production, e-mail/web and conventional marketing, and public relations. Was focal point for corporate communications and media relations, provided direct oversight to the sales team, and guided organizational practice, product and process development initiatives.Some significant contributions included:

  • Coordinated creation and distribution of topical articles, press releases and industry case studies for release in 2010-2011 to national trade journals and industry news outlets.
  • Redesigned and launched new corporate “brand” graphics, and introduced new brochures, marketing collateral, trade show exhibits and other sales presentation tools.
  • Was featured topical presenter at IFMA World Workplace 2010 Conference (“Boomer Buildings: Sustaining our Aging Infrastructure through Strategic Roof Management”)  and 2011 Buildex Chicago (“Thinking Outside Your Box: Understanding Roof System Performance”).
  • Facilitated extensive Product Development project to redefine company’s products and services.
Aug 2008 - Jul 2009

Director, Global Supply Chain & Technology Forecasts

CSM Worldwide

Led 12-member global team of research analysts to develop and maintain a comprehensive automotive component supply chain intelligence network. Focus was gathering, analyzing and forecasting vehicle program sourcing status, supplier developments, and product technology insights as part of a syndicated database available to clients worldwide. Responsible for all aspects of the service, including business development, client and prospect management, product development, personnel, and ongoing service enhancements. Some significant contributions include:

  • Responsible for oversight of global analyst team (Detroit, London, Shanghai, Tokyo, New Delhi, Seoul).
  • Collaborated with Business Development group to solicit renewal and incremental business through proactive client and prospect marketing initiatives.
  • Initiated multiple enhancements to research methodology using leading-edge knowledge management tools and techniques.
  • Emphasized product development initiatives, including expanding content of Hybrid-Electric Vehicle study by pursuing new research into emerging electrification technologies, and improved market and industry trend reporting.
  • Represented the company as Supply Chain and Technology subject matter expert to clients, industry representatives, and the media through briefings, interviews and published position papers.
Jul 1998 - Jul 2008

Sr. Manager, Marketing/Market Research

Johnson Controls

Led Market & Consumer Research activities to support innovation/ideation, new product development and commercialization initiatives. Developed interior product plans and recommendations for future vehicle programs, integrating market and consumer research, OEM brand positioning, and industry and technology knowledge through a collaborative product definition process. Some significant achievements include:

  • Led market and consumer research approach supporting development and validation of Plug-in Electric Hybrid Vehicle (PHEV) targeted for the global commercial vehicle sector. In collaboration with an industry, innovation and technology consortium, created product targets and brand guidelines that formed the value proposition used to obtain corporate start-up funding.
  • Led 6-month collaborative research and design project team to support new business opportunity with a key OEM customer, culminating in a complete vehicle interior Visual Product Plan that led to business award of over $30 million.
  • Performed multiple "Market Assessments" of innovative technology applications, providing brand management, customer positioning, consumer needs alignment, technical critique and commercialization guidance to engineering, product development and business teams.
  • Led market research team through 12-week Discovery project to uncover consumer-driven opportunities for innovative rear seat automotive products, resulting in development of best-in-segment seat system worth over $20 million of regional sales.
  • Published 30-page 'white paper' to establish foundational market knowledge and industry snapshot for a potential new business venture. Report provided competitive landscape overview, product definition and proliferation analysis, key technology trends and sales and production forecasts to guide strategic decisions for the automotive business.
Jun 1996 - Jul 1998

Product Manager

OIS (Optical Imaging Systems)

Managed design, development, and delivery of Active Matrix Liquid Crystal Displays (AMLCDs) for various global military and commercial aerospace customers. Accomplishments included:

  • Coordinated prototype and pre-production builds of a sophisticated AMLCD for a key aerospace manufacturer, including multiple presentations for customer meetings and technical reviews in Georgia, California and England over a 16-month program. These successful customer relationship activities were integral to meeting program delivery milestones, achieving product revenue and profit targets, and became the basis for follow-on program awards.
  • Led design, development, testing and delivery of a proprietary AMLCD that was integral to a first-to-market diagnostic imaging device from a leading medical device manufacturer. Collaborated with internal and customer technology teams to establish device performance characteristics, benchmark competing imaging technologies, and validate potential market opportunities. This project uncovered significant intellectual property opportunities for unique display innovations.
Apr 1992 - Jun 1996

Director of Program Management

Delwal Corporation

Established and maintained early, proactive communication with customer engineering, design, quality and purchasing departments to ensure best-in-class product launches. Significant activities included:

  • Coordinated all aspects of new product development, and existing product redesign projects, including advanced quality planning, cost analysis, tool and fixture build, prototype evaluation, and production launch readiness. 
  • Successfully managed up to 30 concurrent product development programs as part of major automotive OEM vehicle launches.
  • Led company involvement in multiple collaborative product development projectswith several Tier One body structures, interior, power train and electrical systems integrators.
Mar 1990 - May 1992

Proposal Engineer

Northrop Corporation, B-2 Division

Focal point for presentation development supporting public relations events, community business relationship initiatives, and technical capability reviews between Northrop’s B-2 Division, the United States Air Force and the United States Government. Significant activities included:

  • Coordinated over 200 briefings, presentations and proposals for Congressional visits, internal program updates, employee communications, national and local media, marketing, strategic planning and public affairs events
  • Supported creation of future-focused presentation detailing Technology Transfer methodology, identifying opportunities and recommending a wide range of commercialization initiatives to promote Northrop’s proprietary manufacturing processes and innovative materials for other industries.

Education

Education

BA

Western Michigan University

Certifications

Certifications

Advanced Grant Writing

ExpertRating Solutions

New Product Development Professional

Product Development Management Association