An integrated communications specialist with nine years of demonstrated experience in generating creative B2B Marketing programs that deliver solid bottom line results. Lightening-fast learner, with a knack for quickly developing the understanding of technical products needed to create truly successful campaigns. A strategic thinker with an ability to keep her eye on the big picture while getting down to the tactical details of campaign execution. Talent for building strong relationships with internal clients and external vendors has contributed to a portfolio of successful projects. Great reputation for being self-directed, organized and diligent in working in deadline-driven environments to achieve project results
Feb 2009 - Present
Marketing & Social Media Manager
I'm currently focused on connecting great people with great jobs through great technology. As a digital native and long-time nerd, I'm so happy to say I love what I do.
At the moment, I'm concentrating on reaching our community of customers, partners and prospects through social media channels (Twitter, LinkedIn and Facebook), as well as acting as editor and chief content creator for the Talent Technology blog.
Other roles and activities I've undertaken during my time with Talent Technology (primarily on the Enterprise Solutions side) include:
- Lead Generation
- Customer reference program
- Sales Support
- Partner programs
- Event management
- Email marketing
- Marketing automation
Jul 2007 - Feb 2009
After making the rounds through a large company, a communty non-profit and project-based consulting, I was able to return to my early-discovered love of working with passionate teams and innovative technology.
Reporting directly to the VP of marketing for this award-winning startup, our small but mighty team delivered a surplus of leads to the sales organization through a number of activies, including:
- Email Marketing
- Google AdWords Optimization
- Trade Shows
- Content Syndicated Advertising
- PR & AR Activities
- Website maintenance & management
In addition to lead generation, we made a number of important inroads with media and analysts, putting this unknown startup on the radars (and reports, and pages) of Gartner, WindowsITPro, Microsoft Connections media properties and BC Business magazine to name a few.
Aug 2006 - Mar 2007
Because of my strong marketing acumen, I was invited to join the team at Directis Consulting group to offer marketing services to their clients.
In addition to developing a new pricing model for my projects at Directis, increasing billings by 43% over the previous model, I created product, web and event marketing projects and plans for a diverse group of clients including an industrial training school, a health products manufacturer, an electronics design and prototype firm and a professional IT services provider.
My role at Directis ended when the principle consultant moved the business out of the city.
Jun 2005 - Aug 2006
Rowing Program Manager
Who wouldn't want to spend a year working with graceful boats and happy athletes in the sun? Lots of people I suppose, but I enjoyed my time at the Vancouver Rowing Club, running this local institution's community Learn-to-Row programs.I managed a fleet of equipment, recruited and managed a team of coaches, and single-handedly marketed and sold the program to the community at large.
LTR is the club's primary revenue stream and source of new members into their masters and social rowing programs, and in my time there I increased summer program registration by 15% year-over-year, and developed a new revenue stream by renting equipment and space to the film industry.
Alas, all good things must come to an end, and without further opportunities for career growth at VRC, I moved on to another opportunity.
Jun 2004 - May 2005
Corporate Cog (Advertising Data Entry)
I only joke a little about being a Cog in the wheel of big, paper phonebook production, but I can't think of a more descriptive role.
After my former employer ceased operations, I decided to try my hand at working for a larger company with some longevity.
I learned more than I ever wanted to know about how phone books are put together, and also that I am not a lover of large bureaucracies, stagnant organizations, and industries fighting off ever-encroaching obsolescence while trying not to change.
Surviving two corporate sales and a half-dozen rounds of layoffs in my year there, I decided it was beyond time to move on to a better opportunity.
May 2003 - May 2004
Call Centre Operations Supervisor
First position out of University, I stumbled into this startup as a friend worked here, and solidified my love of small, fast-moving, agile teams of passionate creators and cutting-edge technology.
The business was designed to be a virtual personal-assistance firm, providing phone answering and concierge services, run though a custom in-house telephony/SMS application. My role ran the gamut from taking calls, interviewing new PA's, managing call-load schedules and building training programs to evaluating and testing the software itself.
Sadly, as so many companies do, this one failed. But it set the stage for a career-long love of working with passionate technology professionals and sharing their great work with the world.