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Summary

After more than a year at Spot Image, an EADS AStrium company, I am now looking for new challenges in international sales and marketing. Want to optimize your export turnover? canvass new markets or even strengthen your positioning at international scale? Contact me!

Work experience

Apr 2009Present

Product Marketing

Spot Image SA

Launch and manage geoinformation services at international scale

    - Perform marketing research, product design and development for a precision ag offer

Strategic marketing, Marketing Action Plan, Operational launch campaign

·              -  Coordinate marketing actions for Telecom and rapid mapping services

Satisfaction and Direct Marketing campaigns, benchmarking, market feedback analysis

·                - Determine market potential for the risk&crisis management market

Global mapping of country potential, studies on key players, competition and needs

·- Detect business opportunities and lead market intelligence

Competition and market intelligence, market studies, tender watch

·                - Support to sales: design sales « kits », conduct ad hoc studies, train sales force

·- International trade: phoning (Europe), attend international fairs (France, Spain,) meet institutional purchasers (Switzerland, Belgium)

Oct 2008Mar 2009

Master project

Deco'Spray

Assisted a small company in gaining access to export markets

  • Searched for financing solutions (SIDEX, Assurance Prospection COFACE)
  • Conducted market and business cultural practices studies (United Arab Emirates)
  • Optimized sales tools (book, website, flyers...)
  • Organized and attended a big international trade show (Spain)
  • Prepared business trips abroad (Spain, United Arab Emirates)
May 2008Jul 2008

Export Sales Assistant

CMG SL
  • Set up a marketing and business action plan : cost analysis, sales forecasting, key selling points, recommendations and reporting of field operations
  • Managed a French and Spanish customer portfolio,  coordinated actions with suppliers
  • On line marketing: improved the company's visibility through Adwords

Education

Oct 2007Oct 2009

Master's Degree

Université Toulouse 2

A two-year professional postgraduate degree covering the whole export process International trade, Negotiation, Marketing, Distribution channels, Logistics, International payments, Customs, Finance, Business law

References

Adam Casals

"Lucie has demonstrated consistent, friendly, efficient, ethical and reliable personal traits, as well as initiative, experience and capabilities to handle future challenges in her career.

For these reasons, I am proud to highly recommend Lucie Lagrange for employment. She will make a great asset to any organization."

Rodolphe Morali

"Lucie is a great asset to any modern company as she combines rigour, seriousness and methodology in her daily work.

She performs tasks in a very professional manner. She is also very determined and able to conduct negotiations in different languages.

I recommend her because she is a young, dynamic and proactive person able to develop a company."

Vanessa Bonnet-Soulères

"Responsible for the design and launch of geo information services, she has shown herself to be extremely professional and rigorous in her marketing approach. Furthermore, Lucie's personal qualities make her easy to fit in a team and she has been really appreciated by her colleagues.: she is pleasant, motivated, dynamic, autonomous and with excellent interpersonal skills. Lucie belongs to the employees that can make the difference."

Henri Douche

“During her mission in our company Lucie has been very professional and efficient. She succeded in understanding businesses and sectors unknown to her in order to provide adapted marketing support. Very determinate in her missions she was able to solve complex problems with a good sense of inovation and synthesis.”

Tomás Fernández de Sevilla Riaza

“Lucie is able to understand the technical solutions and products quickly and in detail, and then bring all the knowledge to their field of marketing. She also has very good communication skills, is very dynamic and enthusiastic about her work.”

Skills

International sales
Canvass in new markets Find strategic partnerships Negotiate and follow customer portfolio International payments Logistics and customs International trade contracts
International Marketing
Strategic marketing: market studies, sector watch, competition intelligence, tender watch, competition offering positioning, benchmarking, market segmentation and positioning Operationnal Marketing: offer design, cost models and price strategies, capture plans, promotion and distribution strategies, direct marketing campaigns, market feedback analysis Product Marketing: customer need qualification, targeting, product design Customer marketing: relationship segmentation, customer assessment Sales Action Plan: action/target, workforce/day, role of the sales force, budget, follow up indicators, method of assessment
International sales export process implementation
Definition af a sales and distribution strategy Networking Financiantion solutions