Lucie Lagrange

Lucie Lagrange

Summary

After more than a year at Spot Image, an EADS AStrium company, I am now looking for new challenges in international sales and marketing. Want to optimize your export turnover? canvass new markets or even strengthen your positioning at international scale? Contact me!

Work History

Work History
Apr 2009 - Present

Product Marketing

Spot Image SA

Launch and manage geoinformation services at international scale

    - Perform marketing research, product design and development for a precision ag offer

Strategic marketing, Marketing Action Plan, Operational launch campaign

·              -  Coordinate marketing actions for Telecom and rapid mapping services

Satisfaction and Direct Marketing campaigns, benchmarking, market feedback analysis

·                - Determine market potential for the risk&crisis management market

Global mapping of country potential, studies on key players, competition and needs

·- Detect business opportunities and lead market intelligence

Competition and market intelligence, market studies, tender watch

·                - Support to sales: design sales « kits », conduct ad hoc studies, train sales force

·- International trade: phoning (Europe), attend international fairs (France, Spain,) meet institutional purchasers (Switzerland, Belgium)

Oct 2008 - Mar 2009

Master project

Deco'Spray

Assisted a small company in gaining access to export markets

  • Searched for financing solutions (SIDEX, Assurance Prospection COFACE)
  • Conducted market and business cultural practices studies (United Arab Emirates)
  • Optimized sales tools (book, website, flyers...)
  • Organized and attended a big international trade show (Spain)
  • Prepared business trips abroad (Spain, United Arab Emirates)
May 2008 - Jul 2008

Export Sales Assistant

CMG SL
  • Set up a marketing and business action plan : cost analysis, sales forecasting, key selling points, recommendations and reporting of field operations
  • Managed a French and Spanish customer portfolio,  coordinated actions with suppliers
  • On line marketing: improved the company's visibility through Adwords

Education

Education
Oct 2007 - Oct 2009

Master's Degree

Université Toulouse 2

A two-year professional postgraduate degree covering the whole export process International trade, Negotiation, Marketing, Distribution channels, Logistics, International payments, Customs, Finance, Business law

Skills

Skills

International sales

Canvass in new markets Find strategic partnerships Negotiate and follow customer portfolio International payments Logistics and customs International trade contracts

International Marketing

Strategic marketing: market studies, sector watch, competition intelligence, tender watch, competition offering positioning, benchmarking, market segmentation and positioning Operationnal Marketing: offer design, cost models and price strategies, capture plans, promotion and distribution strategies, direct marketing campaigns, market feedback analysis Product Marketing: customer need qualification, targeting, product design Customer marketing: relationship segmentation, customer assessment Sales Action Plan: action/target, workforce/day, role of the sales force, budget, follow up indicators, method of assessment

International sales export process implementation

Definition af a sales and distribution strategy Networking Financiantion solutions