MSI provided print/mail and electronic statement rendering / delivery as an outsourced service to financial institutions, utilities, and governments as well as providing various cloud-based (SaaS) applications for back-room automation.
Brought on board based on previous exceptional marketing success with AFS to energize and professionalize MSI's marketing and business development. Led all marketing activities, including corporate/product strategy, brand management, product releases, advertising, traditional and social media marketing initiatives, client visits, and strategic partner/user relations. Added senior HR functions, internal communications, and new product initiatives to core responsibilities.
Completely transformed the company's image, marketing, and sales functions, translating into a 50% revenue growth (to over $9 million in annual revenues) within 2 years. Created a fresh new look, improved relations with existing clients, and captured new customers nationwide as a result. Specific contributions included:
- Redesigned all collateral, including logo, PowerPoint template, and stationery.
- Reengineered promotional website and instituted SEO as well as Google AdWords strategies.
- Created Facebook and LinkedIn presence; secured placement on multiple industry online directories.
- Wrote and distributed manual to all employees introducing MSI's new look and calling on their support.
Secured buy-in from 12 prominent, well-connected industry professionals from MSI's base to form a User Advisory Group that evangelized the company's offerings and brand. Increased attendance at conferences from a dozen or so attendees to over 100 and boosted sales; convinced principals to increase event investment/promotion.
Paved the way for MSI to receive numerous unsolicited RFPs from around the U.S. for its services, a first in MSI's history, with the company poised for large deals and a subsequent lucrative sale of MSI. Persuaded principals to hire VP of Sales, instituted standard proposal process, boilerplates, and formal training, home office visit protocol, and other strategies.
Reduced voluntary employee turnover from 20% to less than 2% annually. Introduced monthly all-employee communications meetings, instituted 401(k) and financial education programs, and included employees in credit for the company's sales successes. Improved employee morale and gained new hire candidates from employee referrals.
Facilitated partnership with FedEx and MSI on innovative service offering that generated high margins for all parties, gained national press for MSI, and was incorporated into other MSI customers' online bank offering.