Jeff Vetterick

Jeff Vetterick

Board Service



Company Culture

Public Relations

Functional Web and Application Design

MS Office

Work History

Work History

VP Sales and Marketing


Orbograph is the leading provider of image character recognition software and date entry automation solutions to the banking and healthcare industries.

Leveraged existing resources of parent company's U.S. infrastructure to launch sales/marketing presence from the ground up in the U.S. for the Orbograph subsidiary. Signed up 18 of the top 20 solution integrators within 18 months, with sales increasing from zero to over $500,000 in the first year and to $1 million in the second year. Launched User Group/Industry Summit, securing attendance from most of the industry's current and potential integrators.

2010 - 2013

President & Founder

Oh! Space

This hobby-turned-business is an Innovative real estate repurposing brokerage service transforming vacant commercial properties into short-term income-producing private event spaces.

  • Conceptualized, launched, and directed all aspects of infrastructure and business development, including funding, branding, collateral, website, property acquisition, contracts, finance/accounting, and lead generation.
  • Collaborated with partner to build highly successful company within an untapped market. Secured position on event lead generating websites and co-cultivated partnerships with property owners, clients, and 3rd party providers. 
  • Demonstrated entrepreneurial success in leading Oh!Space to feature 6-8 properties in its rolling portfolio and generate over $300,000 per year, with projected bookings of $400,000 in 2013.
  • Transitioned business operations to partner to pursue new career passions in Southern California.
2007 - 2009


Myriad Systems Incorporated (MSI)

MSI provided print/mail and electronic statement rendering / delivery as an outsourced service to financial institutions, utilities, and governments as well as providing various cloud-based (SaaS) applications for back-room automation.

Brought on board based on previous exceptional marketing success with AFS to energize and professionalize MSI's marketing and business development. Led all marketing activities, including corporate/product strategy, brand management, product releases, advertising, traditional and social media marketing initiatives, client visits, and strategic partner/user relations. Added senior HR functions, internal communications, and new product initiatives to core responsibilities.

  • Completely transformed the company's image, marketing, and sales functions, translating into a 50% revenue growth (to over $9 million in annual revenues) within 2 years. Created a fresh new look, improved relations with existing clients, and captured new customers nationwide as a result. Specific contributions included:

-        Redesigned all collateral, including logo, PowerPoint template, and stationery.

-        Reengineered promotional website and instituted SEO as well as Google AdWords strategies.

-        Created Facebook and LinkedIn presence; secured placement on multiple industry online           directories.

-        Wrote and distributed manual to all employees introducing MSI's new look and calling on their                support.

  • Secured buy-in from 12 prominent, well-connected industry professionals from MSI's base to form a User Advisory Group that evangelized the company's offerings and brand. Increased attendance at conferences from a dozen or so attendees to over 100 and boosted sales; convinced principals to increase event investment/promotion.
  • Paved the way for MSI to receive numerous unsolicited RFPs from around the U.S. for its services, a first in MSI's history, with the company poised for large deals and a subsequent lucrative sale of MSI. Persuaded principals to hire VP of Sales, instituted standard proposal process, boilerplates, and formal training, home office visit protocol, and other strategies.
  • Reduced voluntary employee turnover from 20% to less than 2% annually. Introduced monthly all-employee communications meetings, instituted 401(k) and financial education programs, and included employees in credit for the company's sales successes. Improved employee morale and gained new hire candidates from employee referrals.
  • Facilitated partnership with FedEx and MSI on innovative service offering that generated high margins for all parties, gained national press for MSI, and was incorporated into other MSI customers' online bank offering.
2005 - 2007

General Manager

Endpoint Exchange

Endpoint Exchange was the first telecommunications network established for the secure exchange of electronic check images between U.S. financial institutions.

Collaborated with team of executives while employed with AFS on conceptualization and launch of Endpoint Exchange network; named GM following Metavante’s purchase of AFS. Directed all sales, marketing, core engineering, and ongoing operations of the network. Tasked with elevating Endpoint to the next level to meet anticipated exponential growth.

  • Grew the network from 300 to over 5,000 U.S. financial institutions within 2 years. Established interfaces and sales channel relationships with 8 of the top 12 core system vendors, integrated 15 of the top 20 bank and credit union service bureaus, and drove annual revenue growth 140% within 2005 and 680% within 2006.

-Established formal vendor sales program and integrator test platform for vendors.

-Recruited, hired, and trained national direct sales force to function as relationship managers.

-Defined territories for all parties to eliminate any potential channel conflict.

  • Led Endpoint Exchange to obtain high passing score on all federal audits, representing unprecedented achievement. Researched all FFIEC requirements and assigned teams towards meeting requirements pre-audit. 
  • Increased sales and bank enrollment process by 1,600% in less than 2 years. Engaged seasoned software developer in writing innovative web application that proved to banks their potentially significant savings by joining the network. Developed downloadable Enrollment Kit that condensed paperwork into an easy step-by-step protocol. 
  • Secured Bank of America for the network that generated significant trade press and increased annual revenues by $1 million, with Endpoint signing an additional 11 of the top 20 U.S. banks as customers. Engaged in extensive communications to navigate large-scale corporation and gain SVP within BofA as coach, leading to account capture.
1999 - 2005

VP Marketing

Advanced Financial Solutions (AFS)

AFS specialized in the development, sale, installation, and support of image-based check processing solutions to the financial industry.

In charge of the entire marketing mix for the company, including corporate and product strategy, product and corporate brand management, product releases, marketing collateral, social media, partnerships, and others.

  • Played instrumental role in AFS' breakthrough growth to over $100 million in revenues and a ranking among the largest and most respected provider of check imaging solutions to the community banking industry. Transformed the entire image of the company, leading to multiple national awards and expansive industry recognition.
  • Elevated the company's look and image to the level of a Fortune 500. Implemented a series of strategies in marketing collateral, trade show booths, and online marketing that positioned AFS as a top industry player.
  • Captured numerous awards for the company, including Inc 500 (5 consecutive years) from Inc. Magazine, Metro 50 (5 years) as one of Oklahoma City's 50 Fastest Growing Companies, Oklahoma Innovator of the Year (3 years), Oklahoma Venture of the Year, Top Ten American Companies for Employee Financial Security- Principal Financial Group, and Oklahoma's Most Desirable Place to Work.
  • Designed and led development of highly innovative intranet web site that created a Facebook-like collaborative forum (before the advent of Facebook) for employees to obtain company news and announcements. AFS was able to expand from 70 to 350 employees without an increase in HR staff, as well as maintain a remarkably low 1% turnover.
  • Developed product release methodology to improve add-on orders, increasing revenues 22% (one of the add-on products alone produced 35 orders for $1 million in a single day).
  • Served as a key catalyst for influencing Congressional action to facilitate launch of Endpoint Exchange network, with the network processing the first electronically exchanged check image in U.S. history.
1997 - 1999


Panini North America

Panini is a manufacturer of tabletop sorting machines for check and coupon-sized documents.

Led team of 8 in finance, marketing, sales, installation, support, and maintenance service of machines in the Americas. Provided executive-level management with Panini North America’s U.S. and Latin American dealer network. Improved product quality significantly within a 6-month period. Researched and presented findings that led to creation of Panini MyVisionX scanners that can be currently found in 10,000+ bank branches throughout the U.S.