- Santa Monica US-CA
Orbograph is the leading provider of image character recognition software and date entry automation solutions to the banking and healthcare industries.
Leveraged existing resources of parent company's U.S. infrastructure to launch sales/marketing presence from the ground up in the U.S. for the Orbograph subsidiary. Signed up 18 of the top 20 solution integrators within 18 months, with sales increasing from zero to over $500,000 in the first year and to $1 million in the second year. Launched User Group/Industry Summit, securing attendance from most of the industry's current and potential integrators.
This hobby-turned-business is an Innovative real estate repurposing brokerage service transforming vacant commercial properties into short-term income-producing private event spaces.
MSI provided print/mail and electronic statement rendering / delivery as an outsourced service to financial institutions, utilities, and governments as well as providing various cloud-based (SaaS) applications for back-room automation.
Brought on board based on previous exceptional marketing success with AFS to energize and professionalize MSI's marketing and business development. Led all marketing activities, including corporate/product strategy, brand management, product releases, advertising, traditional and social media marketing initiatives, client visits, and strategic partner/user relations. Added senior HR functions, internal communications, and new product initiatives to core responsibilities.
- Redesigned all collateral, including logo, PowerPoint template, and stationery.
- Reengineered promotional website and instituted SEO as well as Google AdWords strategies.
- Created Facebook and LinkedIn presence; secured placement on multiple industry online directories.
- Wrote and distributed manual to all employees introducing MSI's new look and calling on their support.
Endpoint Exchange was the first telecommunications network established for the secure exchange of electronic check images between U.S. financial institutions.
Collaborated with team of executives while employed with AFS on conceptualization and launch of Endpoint Exchange network; named GM following Metavante’s purchase of AFS. Directed all sales, marketing, core engineering, and ongoing operations of the network. Tasked with elevating Endpoint to the next level to meet anticipated exponential growth.
-Established formal vendor sales program and integrator test platform for vendors.
-Recruited, hired, and trained national direct sales force to function as relationship managers.
-Defined territories for all parties to eliminate any potential channel conflict.
AFS specialized in the development, sale, installation, and support of image-based check processing solutions to the financial industry.
In charge of the entire marketing mix for the company, including corporate and product strategy, product and corporate brand management, product releases, marketing collateral, social media, partnerships, and others.
Panini is a manufacturer of tabletop sorting machines for check and coupon-sized documents.
Led team of 8 in finance, marketing, sales, installation, support, and maintenance service of machines in the Americas. Provided executive-level management with Panini North America’s U.S. and Latin American dealer network. Improved product quality significantly within a 6-month period. Researched and presented findings that led to creation of Panini MyVisionX scanners that can be currently found in 10,000+ bank branches throughout the U.S.
I hired Jeff in 1999 as VP Marketing for our software company which was making cutting edge backroom solutions for the banking industry. At that time, we were 8 years old; we had developed some fantastic products, and were generating about $20M in revenue. But we knew it was time to take our marketing to the next level if we really wanted to grow. We had been so blown away by what Jeff had done for another company in our space, bringing them from basically no US customers to the clear market leader in their sector, that we finally corralled him at a trade show, made him an offer he couldn’t refuse, and hired him on the spot. 5 years later, Jeff had played no small part in elevating us to one of the leading providers in our space with over $100M in Revenue and the strongest brand recognition in our niche. Jeff had built all of our collateral, our public and intranet web sites, launched all of our new products, made us the star of trade showings, and organized our client user group into the envy of the industry. Along that way, he tirelessly promoted our success to the media, earning our company five consecutive Inc 500 awards – at that time, I believe, a feat only accomplished previously by one other company in the history of the award.
Jeff is a true marketing and business development powerhouse. I recommend him highly.
As President and Chief Executive of Endpoint Exchange and Advanced Financial Solutions (AFS), I am a huge fan of Jeff Vetterick and have no hesitation giving him the highest recommendation. Jeff is a brilliant marketer. He established and led creative marketing teams that were the envy of our industry, and helped both companies drive phenomenal growth.
The addition of Jeff at AFS proved to be a great move as we successfully launched new product lines in a very competitive market. While our engineering teams were churning out inventive products, Jeff matched their pace with equally inventive marketing programs. His creativity footprint was a part of our strategic plan, while elevating the “look and feel” of our relatively small technology company to that of a Fortune 500.
Jeff was part of the AFS team that launched our sister venture, the Endpoint Exchange network. Once up and running, I persuaded him to serve as General Manager of Endpoint, and Jeff went to work, growing the network 15-fold in two years.
Jeff is a proven creative asset and a valuable part of the core team. I’m sure whatever industry he chooses next will benefit from his vast experience and expertise.
Jeff is one of the most energetic and committed marketing minds I've ever worked with. His breadth of experience and down to earth, no-nonsense approach both to content targeting and delivery makes me thankful such a seasoned professional is working on our team.
Jeff’s professionalism and competence as a sales professional was a key factor in Orbograph’s early success. He was instrumental in leveraging the benefits of our technology to achieve meaningful commercial and business breakthroughs and establish relationships in the financial transaction processing industry that to this today continue to be important for our company.
I’ve been in the role of solution sales of large, complex systems with long sales cycles for the majority of my career. I have worked for Jeff as my sales and marketing manager at 3 separate companies. I've teamed with Jeff from company to company because he acts like a true servant-leader.
He builds the sales supporting infrastructure that reps in the field need. His brochures and sales analysis tools always looked great and were extremely valuable in closing deals. Thanks to Jeff, I knew that when I showed up to work a trade show that we were going to steal the show with the awesome booth and promotional campaigns Jeff had driven. Pipeline reviews were always productive and not just box-checking. Our comp plans were always fair and well structured, and no matter what, he made us whole when we deserved it. I’d work with him again.
Here are links to several corporate promotional videos that I wrote, produced, and co-directed. These videos were produced on extremely low budgets using employees as actors, with the intent of showing only once, to open the Advanced Financial Solutions (AFS) Annual "Vision Client Conference". Spoofing icons of popular culture and containing industry inside-jokes, they were intended to be light, informative, and entertaining, while showcasing the conference's theme.
Vision 2004: Software Garage - Poking fun at the Discovery Channel's "Monster Garage" TV series, this video used the motorcycle build as metaphor for a new product line being developed by AFS. Immediately following the video's sole showing, the motorcycle was ridden on stage and presented to a lucky customer drawn at random.
Vision 2003: American West - using cows on a cattle drive as a metaphor for the clearing of check payments, this video positioned AFS as an innovator driving a new paradigm shift in bank check processing.
Vision 2002: Vision Possible - spoof of the Mission Impossible TV series, this video positioned the AFS management team as committed to banking industry efficiency mission of the Federal Reserve.
Vision 2001: Star Check - another spoof, of the 60's Star Trek TV series, produced to introduce the concept of multibank check image exchange to AFS' customer base.