- Consistently Leads Teams to Exceed Goals
- Strong Marketing Success in a Variety of Industries
- Creative Cost Control with Impressive Results
Director of Sales / Marketing
Project Management • Tactical Thinking • Strategy to Action • Relationship Development Team Building & Coaching • Organizational Skills • Internal Controls • P&L Management
I have over 15 years of award-winning experience achieving incredible results in Marketing and Sales Leadership roles in a variety of industries for a multitude of products and services. I have directed and managed all aspects of operations including business development, finance, administration, and customer service, both driving revenue streams and steering cost savings. I have broad experience with both exponential growth and major contraction in market leading organizations. I inspire team members by modeling leadership and responsibility in my commitment to excellence. My policies, procedures, and initiatives have been wildly successful. I am a consistent source of ideas that work, and will use innovation in streamlining processes to affect your bottom line. I am looking for a company well positioned for growth that needs a capable leader to take them there.
Key Skills: High autonomy, leadership skills and a record of success ×Impeccable work ethic × Analyzes situations rapidly and quickly develops/implements action plans × Communicates effectively with people at all levels × Able to adapt and contribute quickly to a variety of organizations × Adept at creative cost control × Dynamic leader, mentor, and collaborator at all organizational levels × Expert at generating revenue growth by promoting new ideas, new approaches and winning people’s confidence through genuine relationship building.
Marketing & Sales Leadership – Talented at building and coaching cross-functional teams, leading up to 200 people in offices worldwide, with P&L responsibility up to $22M. Experience directing advertising and product managers, sales teams, technical experts and vendors. Grew B2B accounts from zero to 175 within 3 years. Started inside sales group, achieving explosive growth to $8.4M by 4th year. Led product sales growth consistently 15-20%+ each year. Exceptional at developing potential and coaching top performance in team members, many of whom are in executive positions today. Seen as the “go-to guy” for change management during company acquisitions and mergers.
Marketing Successes – Excellent at discovering a customer’s true needs, and aligning their goals with solutions. Extensive experience at developing and updating brand awareness for long-term profitability. Committed to making customer experience so positively strong that it creates immense brand loyalty. Re-launched an international brand through North America, increasing sales by 13% for a $150M market through both grass roots marketing and major event sponsorship. Additionally, developed 3 new products and brand extensions that generated $4M new sales, or 25% growth within 12 months in a declining market. Also doubled participation in employee recognition program for 20K employee company.
Operational Cost Control – Ran business unit as a standalone business, with cost containment as important as revenue generation. Orchestrated process improvement to consolidate staff and eliminated 5 Full Time Equivalents, while growing sales, increasing margin and improving customer service. Also restructured organization to eliminate additional headcount and consolidate offices, resulting in a 25% reduction in overall business unit expenses within 6 months. With another organization, employed the use of a company intranet site to decrease internal call center volume by 40% and email volume by 18%, reducing the need for 3 people.
Directed advertising managers in development of marketing and communication plans. Made sure all marketing materials were produced in a timely manner and at reasonable costs. Worked on a daily basis with product managers, creative staff, printing plant and outside advertising agency.
Drove strategy, marketing, sales, product development and productive business relationships for 21 trade magazines and related media products. P&L responsibility with 200-person staff.
Led project teams in planning, marketing and ongoing program management activities. Drove efforts to increase employee participation and satisfaction with HR programs and services.
Directed marketing, branding, sales support and communications for cross-border division.