BIO: Sam’s marketing, sales and ebusiness experience spans 17 years in B2C & B2B, for startups and Fortune 50 companies. For the first half of Sam's career he led marketing, sales and business development for several startups in CA. These businesses were in direct mail, marketing consulting, online community, and web-based telecommunications. Sam joined Dell in 1999 and managed Dell’s consumer web site, responsible for operations, content, design, analytics, and P&L management. He managed the IT portfolio for Dell.com online commerce and support. Sam led Dell through three redesigns and helped develop Dell’s global online strategy and best practices. Despite sales decline in the PC industry, online conversion doubled every year, and Sam helped grow Dell's online revenue to over 50% of total revenues and made Dell.com the largest consumer ecommerce site (in revenue) at over $3.5 billion. Sam also launched Dell's Consumer CRM & segmentation group, responsible for developing vertical markets, retail marketing strategy, CRM & database marketing programs, hispanic marketing, three-year plan, and launched Dell's customer-centricity strategy and change leadership council. Sam is a certified Six Sigma Green Belt, and author of two books: "301 Do-it-Yourself Marketing Ideas" and "How to Market With Computer User Groups". Sam is a frequent contributor to magazines and presents on digital strategy, word of mouth marketing, social media, and change leadership. Today, Sam is CMO for Bazaarvoice Inc., recognized as an AlwaysOn 250 startu, awarded "ClickZ Marketing Innovation of the Year" twice, and Austin's "Best Place to Work" twice. Bazaarvoice is the leading company today turning social contributions into real commerce through SaaS technology and services serving the Global 2000.