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Profile

Energetic collaborator and listener. Thrives on creating collateral that exceeds colleagues' expectations. Reads constantly. Learns nonstop.

Skills

Newspaper, magazine, television, radio, social media and online writing styles.

Project management.

Excellent command of Associated Press style, also versed in Chicago Style.

Versed in HTML, Dreamweaver, WordPress, SiteCore, Marketing Central, Basecamp, Asana, GIMP imaging software, Pinnacle Studio video editing software, Wild Apricot and MS Office Suite.

Familiar with PC, Mac and Linux platforms.

Digital video and still photography.

Work Experience

August 2017Present

Director of Marketing and Public Relations

Arizona Forward

Oversees all levels of content creation, including printed collateral, website content, social media and media outreach materials. Collaborates with freelance designers on event programs, audio-visual elements and membership materials. Implemented tracking for website and link analytics to evaluate brand recognition and affinity. Content strategy has doubled website visits and increased social media impressions by a factor of five. 

Dec 2005July 2017

Editorial Manager

Make-A-Wish Foundation of America

Supervised content creation aimed at outperforming competing organizations in fundraising and awareness. Managed projects from concept to completion, including the organization’s most visible print collateral. Turned ideas into concrete products. Protected brand standards, oversaw website content development, managed the organization’s blog and created collateral for fundraising and public awareness.

20012005

Account Executive

Gordon C. James Public Relations

Worked with government organizations and corporate clients that shape the world, including global entities such as M&M Mars, adidas, Rio Tinto Group and The White House. Integral part of government relations, grassroots campaigns, public relations, event support and crisis management projects.

19982001

Reporter

East Valley Tribune

Covered breaking news, crime and city politics for a then-aggressive daily newspaper with a circulation of more than 100,000. Built an extensive source network through a reputation for fair, accurate coverage.

19971998

News Assistant

The Arizona Republic

Worked with experienced, committed editors who developed my skills, my confidence and my understanding of journalism's role in a free society.

Work Samples

Freelance Writing

Education

19921997

BA

Arizona State University

Broadcasting