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Work experience

May 2013Present

Marketing/Inside Sales Director

JDS Solutions
  • Develop and execute an annual marketing plan to achieve market share, volume, and profit objectives
  • Determine the most effective media mix across traditional and digital channels, balancing direct response initiatives with building long-term brand equity
  • Assure effectiveness of marketing communication programs through post-promotion data analyses and compare results to established objectives
  • Identify potential market segments and develop a clear understanding of different customer needs
  • Manage company web site
  • Participate in thought leadership opportunities, such as conferences and events, sharing industry perspectives, and building key relationships
  • Create awareness initiatives designed to ingrain brand position and key differentiators into the minds of target audiences
  • Establish brand identities that communicate competitive positioning, and develop standards that ensure message clarity in the marketplace
  • Develop concepts for display advertising, print advertising, direct mail, email marketing, print advertising, collateral, and website
  • Maintain extensive contact with approximately 100 retail accounts; encouraged open communication to ensure that needs and objectives were met and additional business was obtained
  • Manage existing client sales which resulted in $1.5 million in company revenue in 2013
Jan 2012May 2013

Marketing Manager

Jul 2009Dec 2011

Marketing/Sales Manager

Directv / Smart Circle
  • Prepared and executed highly effective marketing and sales plans to generate sales from zero to 6-figures annually
  • Managed direct marketing campaigns for DirecTV with Fortune 500 companies including Best Buy, Sam's Club, Fry's, and Costco
  • Oversaw implementation of marketing plans and individual campaigns, working closely with location marketing/promotions personnel to assign responsibility for execution of tactics
  • Set new weekly (21 - 210% of quota) and quarterly (162 - 135% of quota) sales records for the company
  • Developed and implemented staff training and retention programs that saved an estimated 15% quarterly in recruiting costs
  • Created and individually directed weekly leadership and motivational training programs for employees
Jan 2008Jun 2009

Marketing Manager

Vulcan Homes
  • Raised awareness of Vulcan to its target audiences, driving those prospects to the sales team
  • Contributed to and crafted impactful messages to the investment community, working closely with Manager of Investor Relations & Executive team
  • Managed customer marketing campaigns, including communications, sales materials, and CRM system management
  • Prospected for new business; identified and met with key contacts in potential consumer organizations and fostered the development of long lasting business partnerships
  • Grew sales from -14.29% in Q3 2007 to + 15% in Q2 2008 using innovative marketing techniques and sales strategies
  • Developed systems to manage resources, guide decision-making, inform priorities, and drive the plans for delivering the outcomes
Oct 2002Nov 2007

General Manager

Nick N Willy's Pizza
  • Developed a decisive leadership style yet maintained flexibility in responding to constantly changing organizational demands
  • Led 5 store locations through transformation and growth to expand and/or restore profitability
  • Led the development of marketing campaigns to activate the marketing plan at each location, including key sale events, major promotions, new program launches and loyalty stratiges.
  • Delivered gains in revenue through employing innovative business, sales, and market leadership, for example:
    • Consistently assessed performance results of marketing plans and provided recommendations on adjustments as needed.
    • Routinely spend time at assigned locations to build relationships, understand local needs and business dynamics, and ensure good execution of business procedures.
    • Tightly controlled food and labor costs by keeping precise inventory counts and implementing original preparation lists that saved each location 12% or more on their expenses for any given month


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