Justine Scott

  • Melbourne AU
Justine Scott



Presentation Skills

Confident presenting strategies and campaign responses to clients, and new business pitches

Excel, Word, Powerpoint


3rd Party adservers:  Mediamind and Doubleclick

Analytics Tools

Roy Morgan, Emma, Nielsen Online Tools

Digital Strategy

Work History

Work History
Sep 2011 - Present

Digital Director

Nunn Media

Key Responsibilities:

Educating clients on the role of digital and guiding them to include it within their media mix

Working closely with the strategy team to ensure digital is included in all responses to briefs

Training all agency staff to a level where they are competent talking about all things digital

Staying up to date on current news and events in a market that is constantly changing and evolving

Building client relationships so that there is trust in our recommendations

Campaign management, from the briefing stage through to post analysis.  This involves all planning, buying, implementation, reporting and optimising

Financial reporting on digital revenue to CEO 

Clients include:  Metricon, Godfreys, Fantastic Furniture, Sigma, Spotlight, Anaconda, CAT, Debortoli Wines, Palace Cinemas, Thomas Jewellers, Callaway Golf, GMHBA, Frank Health Insurance, Faulding 

Skill base:

Online display



Performance media including programmatic buying

Search, SEM and SEO


Mar 2010 - Sep 2011

Senior Digital Planner

Starcom Mediavest

Responsibilities include:

- Client facing / building client relationships and managing expectations

- Collaborating with offline team and creative agencies to ensure strategy of campaigns   are achieved.

- Preparing digital plans as per the clients brief to reach their objectives

- Research using ACNielsen tools, Netratings, Adrelevance, Market Intelligence

- Planning and booking campaigns

- Negotiating rates for campaigns with publishers

- Presenting plans and campaign performance to clients

- Account management; regular monitoring and optimising of plans etc

- Building solid relationships with publishers

- Keeping ahead with any new initiatives in the digital market

- Reporting (launch, display, search and post reports for all campaigns) 

- Training and working with new team members

Clients:Mars (snack food and pet care)

Liberal Party (state election)

Skills:Working across large branding campaigns

Sep 2008 - Dec 2009

Digital Media Manager


Responsibilities include:

- As above (Starcom Senior Digital Planner)


eTrade, Curves, Pulse Marketing, Fat Prophets, Travel Zoo, Hotel Club, Sydney City Lexus

Skills:Working across retail, business, and performance based campaigns

Jul 2007 - Aug 2008

Digital Media Planner

Universal McCann

Responsibilities include:

- As above

Clients:Microsoft Global and Local, Xbox, Intel, and Nortel


Planner of the month award (Oct / Nov 07)

Digital team of the month (Feb 08)

Working on many successful Xbox 360 game launches which has helped to drive both console and game sales.  (This includes games such as the Halo3 launch, PGR4, Lost Odyssey etc).

Working on on-going Global Microsoft campaigns that are CPA focused.  These include campaigns such as the Unified Communications launch, Dynamics (100% online), Server 08, Office, all of which to date are meeting the clients objectives and goals.

Aug 2004 - Mar 2007

Planning Executive


Responsibilities include:

Assist where appropriate with Special Project planning and implementation.

To provide media solutions that recognise specific buying requirements but also deliver a positive result for TVNZ (relationship and revenue).

Data entry of advertising spots in to Landmark

Preparation of presentations

Act as a general support to the Planning Manager

-To have regular and relevant contact with agencies and advertisers in conjunction with the Group Account Manager and Account Executives.

-To communicate product information in a timely and effective manner.

-Work with agency representatives to optimise the use of airtime through understanding the needs of the advertiser.

Competencies include:

Team Skills

-Working co-operatively and equitably with a diverse range of people to achieve business goals.

-Gaining the confidence and trust of fellow colleagues and clients.

-Standing up and being counted and not shirking from individual responsibility

-Taking a balanced view despite conflicting situations.

Business Skills

-Dedicated to providing the highest product and services which meet the needs and requirements of internal and external customers.

-Solving different problems through probing and analysis to reach effective solutions.

-Open to exploring different ideas, options and opportunities to further business objectives.

-Explaining information, concepts, ideas or instructions clearly, in both written and verbal form.


Feb 2001 - Oct 2004

Bachelor of Business

Auckland University of Technology

Double Major in Marketing and Advertising

Jan 2004 - Oct 2004

Post Graduate

Auckland University of Technology

Awards- John Trenworth Memorial Award 2004

Most Promising Student Graduating in Advertising