- Melbourne AU
Educating clients on the role of digital and guiding them to include it within their media mix
Working closely with the strategy team to ensure digital is included in all responses to briefs
Training all agency staff to a level where they are competent talking about all things digital
Staying up to date on current news and events in a market that is constantly changing and evolving
Building client relationships so that there is trust in our recommendations
Campaign management, from the briefing stage through to post analysis. This involves all planning, buying, implementation, reporting and optimising
Financial reporting on digital revenue to CEO
Clients include: Metricon, Godfreys, Fantastic Furniture, Sigma, Spotlight, Anaconda, CAT, Debortoli Wines, Palace Cinemas, Thomas Jewellers, Callaway Golf, GMHBA, Frank Health Insurance, Faulding
Performance media including programmatic buying
Search, SEM and SEO
- Client facing / building client relationships and managing expectations
- Collaborating with offline team and creative agencies to ensure strategy of campaigns are achieved.
- Preparing digital plans as per the clients brief to reach their objectives
- Research using ACNielsen tools, Netratings, Adrelevance, Market Intelligence
- Planning and booking campaigns
- Negotiating rates for campaigns with publishers
- Presenting plans and campaign performance to clients
- Account management; regular monitoring and optimising of plans etc
- Building solid relationships with publishers
- Keeping ahead with any new initiatives in the digital market
- Reporting (launch, display, search and post reports for all campaigns)
- Training and working with new team members
Clients:Mars (snack food and pet care)
Liberal Party (state election)
Skills:Working across large branding campaigns
- As above (Starcom Senior Digital Planner)
eTrade, Curves, Pulse Marketing, Fat Prophets, Travel Zoo, Hotel Club, Sydney City Lexus
Skills:Working across retail, business, and performance based campaigns
- As above
Clients:Microsoft Global and Local, Xbox, Intel, and Nortel
Planner of the month award (Oct / Nov 07)
Digital team of the month (Feb 08)
Working on many successful Xbox 360 game launches which has helped to drive both console and game sales. (This includes games such as the Halo3 launch, PGR4, Lost Odyssey etc).
Working on on-going Global Microsoft campaigns that are CPA focused. These include campaigns such as the Unified Communications launch, Dynamics (100% online), Server 08, Office, all of which to date are meeting the clients objectives and goals.
Assist where appropriate with Special Project planning and implementation.
To provide media solutions that recognise specific buying requirements but also deliver a positive result for TVNZ (relationship and revenue).
Data entry of advertising spots in to Landmark
Preparation of presentations
Act as a general support to the Planning Manager
-To have regular and relevant contact with agencies and advertisers in conjunction with the Group Account Manager and Account Executives.
-To communicate product information in a timely and effective manner.
-Work with agency representatives to optimise the use of airtime through understanding the needs of the advertiser.
-Working co-operatively and equitably with a diverse range of people to achieve business goals.
-Gaining the confidence and trust of fellow colleagues and clients.
-Standing up and being counted and not shirking from individual responsibility
-Taking a balanced view despite conflicting situations.
-Dedicated to providing the highest product and services which meet the needs and requirements of internal and external customers.
-Solving different problems through probing and analysis to reach effective solutions.
-Open to exploring different ideas, options and opportunities to further business objectives.
-Explaining information, concepts, ideas or instructions clearly, in both written and verbal form.
Double Major in Marketing and Advertising
Awards- John Trenworth Memorial Award 2004
Most Promising Student Graduating in Advertising