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Skills

Digital Marketing   WordPress  Drupal  Content Management Software

Writing/ Editing  Visual Design  Canva  Pixlr  Photoshop   SEO

Metadata   Bus. Intelligence  Social Monitoring  HTML5 Project Mgt Software

Information Architecture   Content Development   HARO   Press Releases

Public Relations  Bit.ly   ShareThis  StumbleUpon   YouTube

SlideShare   Twitter   Facebook   del.icio.us  Google+   Pinterest

Instagram   Disqus  LinkedIn   Shareaholic   AddThis   Imgur

Ice Rocket   ListServs    Mail Chimp  SMM   Google Analytics  

Social Analytics  Communications   Copy Writing   Legal Writing

Blogging   Email Campaigns   Surveys   Marketing Collateral

Customer Service   Phone Conferencing    Interviewing

Summary

I Deliver targeted, valuable content that both engages and informs the audience. Deep understanding of core and value-added messaging, brand solution awareness and digital law firm marketing. Use organic SEO combining external and internal elements to drive traffic, conversions and lead generation.

Work History

20122014

Company Blog Administrator

Record Press, Inc.

Contracted to design and implement self-hosted company blog using WordPress. Coordinated work flow and content. Contributor, editor and administrator.

  • Created site architecture: Pages, Categories, and Areas
  • Installed content widgets to reduce bounce rates
  • Promoted content via social networking channels
  • Embedded Google Maps and videos
  • Incorporated Java "Tweetables" into featured content

EDITOR

  • Responsible for editorial calendar and all content
  • Collaborate weekly with Vice President and legal staff
  • Contributor to "News" category
  • Identify keywords and niche topics
  • Proofread and edit all content
  • Achieve Google 1st position for target keywords/services
    20102012

    Public Relations Assistant

    Virtual University

    Assist PR Director for an accredited Continuing Education online learning institution.

    Responsible for interviewing course instructors and synthesizing interview responses into compelling, optimized press releases that drive enrollment.

    • Prepare interview questions by researching the course curriculum and the educator's background
    • Distill interview responses for the most compelling abstracts
    • Conduct email and telephone interviews
    • Write press releases for new courses using online distribution services
    • Optimize press releases for web distribution
    Dec 2010Oct 2011

    Video Script Writer

    3Minute Law.com

    Write video script segments for law focused website.

    • Create authoritative yet conversational scripts on specific law topics
    • Provide emerging law topics relevant to audience
    • Use current technologies to optimize videos
    • Naturally incorporate marketing messages where appropriate
    • Perform keyword research as needed
    20082009

    Writer

    WeDoWebContent

    Created optimized articles, blog posts, FAQs, and news shorts for law firm clientele. Focused on optimizing online content for users as well as search engines.

    • Wrote law content based on self-directed research
    • Implemented current SEO techniques for articles, blogs, & FAQs
    • Met editor's deadlines for 8 consecutive months
    • Created compelling calls-to-action and other promotional inserts
    • Followed company style guide

    Education

    20092010

    Continuing Ed Units

    Virtual University

    14 Continuing Education Credits in courses including Writing for the Web, HTML Web Design, and Writing Press Releases.

    Jun 1989Jun 1994

    Bachelor of Science

    UMass Boston

    Certifications

    2016Present

    HTML 5

    Coursera

    Certification through coursework and examination.

    Certified in knowledge, skill and best practices for html5 coding.

    2015Present

    CSS3

    Coursera

    Certification through coursework and examination.

    Certified in knowledge, skill and best practices  for CSS 3 coding and web design.

    2012Present

    Master in Written English

    Brainbench, Inc.

    Certification through examination.

    2010Present

    Inbound Marketing

    Inbound Marketing University

    Certification through coursework and examination.

    Jul 2011Jul 2015

    Ecommerce Consultant

    Institute of Certified Ecommerce Consultants

    Certification through coursework and examination.

    Portfolio

    Content development