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Work experience

August 2016Present

Marketing Systems Specialist

Ahold Delhaize
  • Responsible for the development, creation, testing and deployment of highly successful monthly offers for Food Lion’s banner-wide Shop & Earn and Shopper Marketing initiatives. 
  • Subject Matter Expert for offer delivery and NCR Copient (Logix)
  • Created a database to house all offer and promotional data via pairing of MS Access, MS Excel, and SQL Queries from our information platform.  This database captures all edits for every offer, billing information, and provides detailed reports for Accounts Receivable, Offer Delivery, and CRM teams.
  • Created Automated Queueing System for Offer Database via MS Excel to capture versioning, track changes, and capture user information for every offer from inception to deployment.
  • Report on offer redemptions, customer engagement, and customer account information. 
  • Provide Technical support for Retail Stores via Voice of Retail emailing system.
  • Query Logix Database via WinSQL to compile data for troubleshooting errors, reporting, and offer validation.
  • Streamline data entry processing and offer creation by creating macro-enabled MS Excel workbooks and dashboards, offer creation templates, and other customized tools.
  • Lead role in Offer Delivery Support for both Food Lion and Hannaford banners.
  • Liaison between Offer Delivery and our external business partners, including but not limited to SAGARMATHA, Entry Point Marketing, IBM, Web/Mobile App Development Teams, etc.
  • Led a team of Offer Delivery Admins to ensure all offers are correctly keyed, validated, documented, and deployed on a weekly basis.  Also provided personalized training in MS Office Suite tools, Logix, SQL, and more, to help advance our team’s overall skillset, efficiency and capabilities.
Jul 2015Aug 2016

Data Analyst Lvl II - Private Label Division

Delhaize America
  • Provided in-depth analysis for all Private Label items for both Food Lion and Hannaford grocery stores.
  • Performed market analysis using Nielsen data, coupled with in-house data via MicroStrategy to offer insights into product development, sales growth and pace, and opportunities in the market.  
  • Utilized Data to tell a stories to provide recommendations and to help drive necessary changes.
  • Aggregated data from Nielsen Answers and MicroStrategy into Microsoft Excel, Access, and Tableau to provide easy to use dashboards and data summarizations.
  • Built, redesigned, and maintained several trackers for newly designed label conversions and item performance.
  • Provided weekly reports and insights into Private Label performance and how our items performed compared to National Brands. Worked with a 3-person team to provide ad-hoc analysis for the department.
  • Drafted and presented Power Point presentations featuring product insights and newly built analysis tools/trackers to leadership and peers in management meetings and multi-site video conferences.
Apr 2014Jul 2015

Team Analyst (Reset and Remodel Inventory Management Project)

Delhaize America
  • Performed extensive analysis of all items reaching the end of their life cycles, and issued store specific closeout retails to sell through excess inventories
  • Maximized Sales and Margin, while Minimizing Reclaim Losses
  • $14.7 million savings in 2014 – this represents $5.0 million savings in margin spend and a net $9.7 million savings in combined reclaim and shrink residual inventory.

Mar 2014Apr 2014

Category Assistant

Delhaize America
  • Category Assistant for the Beer/Wine/Liquor team
  • Performed new item setup and maintenance, assisted in Microstrategy reporting for other team analysts
  • Entry Level Position; quickly promoted to project team shortly after re-hire

Church Worship Leader and Children's Ministry (Volunteer and Paid)

The Refuge Church/Destiny City Church
  • Volunteered heavily and filled in for local pastors and ministers in both leading church worship and children's ministry services. 


Salisbury Moving and Storage
  • Part-time employment during transition after layoffs at Delhaize

Delivery Driver/Packaging/Warehouse/Sales

CIMS Fundraising
  • Part-time employment during transition after layoffs at Delhaize

Pricing Analyst

Delhaize America
  • Forecasting - Pricing - Market Research - Analysis
  • Cross-departmental Collaboration; served as a Liaison between Merchandising, Pricing, and Category
  • Utilized and tested new applications and systems for pricing and forecasting
Jan 2011Jan 2012

Category Assistant

Delhaize America
  • Category Assistant for the Coffee/Tea team
  • Performed new item setup and maintenance, assisted in Microstrategy reporting for other team analysts, and worked to help streamline and solidify the roles and responsibilities of the newly formed position of Category Assistant.
  • Exercised a leadership role amongst peers in conflict resolution and problem solving.
  • In addition to everyday responsibilities, helped to initiate, organize, and facilitate “connect and learn” training to promote common practices and competency for the Assistant role across categories and geographies.
Jan 2009Jan 2011

Firefighter Level 2/EMT/Hazmat Tech

Salisbury Fire Dept

| Salisbury, NC Firefighter Level 2/EMT/Hazmat Tech

  • EMT Basic, Rescue Tech, Life Safety & Fire Ground Operations, Hazmat Tech.
  • Awarded Medical Assistance Resulting in a Life Saved and Customer Service Award in 2010, and Medical Responder of the Year in 2011.
  • Confined Space Entry and many other specialized certifications
  • Encountered a multitude of high-stress and dangerous situations, and learned to remain calm and focused under extreme pressure
  • Team-oriented and highly structured working environment
  • Para-military infrastructure
  • Required a constant state of readiness to face any circumstance, quickly recognize the full scope of a problem and instinctively act to save lives and property
  • Instantly prioritized needs and actions to eliminate immediate dangers while mitigating loss
  • Intense training exercises designed to strengthen mental and physical endurance, speed, and readiness to encounter unexpected dangers




Skilled in Identifying Opportunities, Investigative Research, Interpreting Complex Data, Forecasting, and making appropriate decisions to meet targets and attain favorable results.

Unafraid to take control and initiative to lead meetings, groups, and teams towards a unified goal.
MS Excel - Advanced

As an analyst, I live and breathe in MS excel.  My experience with the program has given me a firm grasp of its capabilities, and the ability to build complex datasets, dashboards, and reporting tools both for analysis and presentation. 

Pricing Analysis and Strategy
Analyzed, tracked, and managed pricing for multiple commodities and categories with Delhaize America.
Structured Query Language (SQL)

Capable of writing basic queries for data retrieval and manipulation.

NCR Copient (Logix)

Well versed in Logix and the logic of offer delivery and promotions.  As a Marketing Systems Specialist, I had to become a subject matter expert in this software.

Power Point and Keynote

Able to quickly and very effectively put together and present captivating and informative presentations.

Google Analytics

I took multiple courses online to get a firm grasp on this analytics tool, and have a good understanding of its capabilities and uses, as well as how to use it.

Financial Forecasting
Experienced in forecasting regular and promotional sales, margin spends and financial outcomes.
Visual Basic for Applications

Firm knowledge and understanding of VBA coding, and its use in automating functions in excel and access.


Utilized Tableau to amp up my reports and to tell a story with the data.

Microstrategy Reporting
Advanced knowledge of building and utilizing reports for analysis and presentation.
MS Access

Basic understanding of data manipulation using MS Access. Utilized Access to build database for offer delivery.

Creative Design
Storyboarding, writing, graphic design, editing, photography, etc.
Adobe Illustrator

I use this often for volunteer work at my local church.  I'm well versed in the program and have used it to design multiple logos and other graphics.

Adobe Photoshop


Content Writing/Communications
Writing and communications are innate to my character; I take pride in my ability to express and convey ideas with others in a professional, clear, and concise manner.
With an interest and aptitude in multiple mediums, both digital and traditional. 
Multimedia Presentation Tools

Proficient in Pro Presenter, Media Shout, etc.


Skilled in arrangement and performance with multiple instruments.

Studio Recording
Experienced in Pro Tools, Garageband, setting up and running sound systems, etc.
Digital Asset Management Systems

Basic knowledge of DAM Systems and processes, with beginner level training in Media Valet and Adobe Experience Manager.  Worked closely with creative teams at Delhaize to ensure necessary content was active and available in the DAM.


David Ray - Director, Category Planning & Insights (Delhaize America)

I have known Justin for a short period of time, about nine months, which has been ample time to recognize his strong skills and talents. The following comments serve as my assessment of his skills, talent and capacity.   Justin [worked under me] on a special project team, which was formed to establish new tools and processes in solving inventory life cycle product sell-thru. He was hand selected based on his knowledge of category management tools & process and his analytic capabilities – he has an inquisitive and innovative nature in his style. Justin is often sought out to help solve issues that require advanced skills.   Justin continues to be a great contributor in his role, a solid team player and has built a reputation as a highly skilled and respected analyst. As he seeks to advance his career I endorse him for any role that is seeking a solid team player, creative problem solving, advanced analytic skills and someone that appreciates a little humor.

Brandon Wilson - Business Information Analyst (Delhaize America)

“A fast learner that can adapt quickly to any role. Does not wait around for direction, instead figures out necessary action and takes it to get the job done. It’s a pleasure to work with him. He’s a great team player.”

Ben Lacroix - Business Analytics Manager (Delhaize America)

“Justin is a hard-working associate who consistently has a positive attitude that inspires others to perform at higher levels. He has a willingness to accept change and becomes an advocate for it immediately. One of Justin’s best qualities is his ability to bring humor into work, diffusing difficult situations, and developing good relationships among teammates.”

Ben Beaver - Senior Category Analyst  (Delhaize America)

“Justin Vess is very eager to learn and wants to be challenged in the position(s) he is in. He also asks the right questions.”

Ryan Jenks - Senior Financial Analyst - Fresh Categories (Delhaize America)

“One of Justin’s best attributes is his capacity to learn quickly.  He asked great questions and used the knowledge to solve problems.”

Brian Freel - Pricing Manager - Fresh Categories (Delhaize America)

“Justin is a complete team player, dedicated in his work, and eager to learn.”

Jimmy Faller - Category Manager - Beer/Wine/Liquor (Delhaize America)

“Justin is ambitious, eager to learn new things, and he is confident in his ability.  He has good motives and wants to advance with the organization.”

Anita O'Kelly - Senior Pricing Analyst (Food Lion)

“He has grown greatly in confidence and knowledge of systems and procedures since I first met him. He has a very good working relationship with his peers. He can push to get things done in a way that makes others want to help him accomplish what he is trying to do.”


Feb 2011Feb 2011

Hazmat Technician Certification

Guilford County Emergency Services Training Grounds

90 Hour class with extensive classroom training in hazardous materials operations, identification, and chemistry, alongside intense hands on exercises consisting of simulated hazmat incidents.   This required students to take on incident command, recon, logistics, communications, decontamination, and successful completion of cleanup, isolation of incident, and proper execution in order to be certified.


Associate In Arts

Rowan Cabarrus Community College

(Completed 48 Credits, but did not finish degree due to work and life balance)


Emergency Medical Technician Certification

Rowan Cabarrus Community College

Emergency Medical Technician Certification required both classroom and hands on experience that was obtained both through ride-alongs with EMS and my career at the Salisbury Fire Dept.  Continued education was required on a month to month basis.


Reverend's License/Theology

Birmingham Metro Masters Commission

Hands on Ministry and Community Outreach training consisting of leading, facilitating, and organizing events both on a large and small scale; working with community leaders and organizations to provide help, support, and to meet the needs of inner city communities throughout the Birmingham AL area, as well as providing school mentoring programs, food drives, etc.  Additionally, the school provided focused training in theology, public speaking, team building, event planning, music and stage performance, film and studio recording, sound/media system setup, maintenance, and operations, fundraising, mentoring, and leadership training.



Reverend's License

Birmingham Metro Masters Commission
Aug 2009Mar 2012

EMT Basic

Rowan Cabarrus Community College
Jul 2009Present

Firefighter 1 and 2

Rowan Cabarrus Community College

Rescue Technician

Salisbury Fire Dept./Rowan Cabarrus Community College

Hazmat Technician

Guilford County Community College/Charlotte Fire Dept.

Aircraft Fire Control

Salisbury Fire Dept.

Confined Space Entry

Salisbury Fire Dept.