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 Well rounded experience in field of Sales, Marketing, Product Management Business Management and Channel Handling. Having grown within the organisation and handled diverse functions including new startups. Gives depth in understanding business and people.

Has good exposure to developing startups. Has exposure to both B2B and B2C environment.

Has rare experience of dealing with diverse products such as  Lighting, Electronic Goods and Appliances. Currently working on creating a revenue model based on services.

Work experience

Jan 2010Present

Head Residential Filtration


Pentair is a global player and leader in water business. NYSE registered organization with a turnover of $ 3Bn. Residential is the largest BU contributing more than 50% of turnover in water business.

Responsible for setting up "Residential Filtration"  business in India and developing it as a separate profit centre. This involves full business process starting from  product development, setting up manufacturing , sourcing, pricing management, channel development, OEM business, talent management and controlling financials.

Jan 2009Dec 2009

Business Manager BU Hospitality


BU Hospitality was formed specifically to have one Philips approach

Responsible for cross sector business ( Lighting , Consumer Lifestyle and Healthcare)to hospitality sector in India. Parallel reporting atAPAC level. Responsible for complete P&L. This is done through a cross functional team with direct and dotted line relationship.

The business process starts with Demand Generation of various products used in Hospitality sector such as Lighting Solutions, Infotainment such as LCD television, Sound Bars and appliances such as  Kettles, Irons.etc.

Customer set includes all3*+ hotels in country. Dealt directly as well as through channel Demand generation is through Key Account Management and Specifier relationship

Jul 2007Dec 2009

Regional Sales Manager - Lighting (North)

Philips Lighting

Reporting to the Director – Sales, was responsible for

·Managing the entire business of Northern Region (Lighting) for Professional customers

·Turnover of Rs1500 Mln

·Sales Team size of24 reports ( 5 managers and team below them)

·Support functions reports of finance and logistics

·Function primarily focuses on

  • Sales Management Direct as well as through Channel.
  • Channel Sales Management
  • Operations and Supply Chain
  • Managing sales teams
  • Driving Business Development and Demand Generation Activities
  • Conducting all BTL activities for region
  • Planning and Implementation of promotional plans
May 2005Jun 2007

National Key Account Manager

Philips Lighting

As National Key Account Manager, I was responsible was planning and implementation of growth strategy for Infrastructure sector in India. Throug a team of 4 regional Key accont managers, we could manage to give a growth of  > 50% in preselcted customer sets for continious 2 years.

This has become a key foundetion of our future business.

Oct 2000Apr 2005

Sr Manager - Marketing, HID, Halogen and SSL portfolio.


Sr Manager - Marketing, HID and Solid State Lighting (LEDs)

Reported to the Director - Marketing in India & the Program Director of APR.

Products : SSL Sources, HID and Halogen lamps


·Generated revenue by ensuring top line and bottom line achievement of the product group.

·Managed product mix, resource planning, product related supply chain, and stock controls.

·Managed the 4 Ps of marketing, developing promotional campaigns for ATL and BTL, and execution.

·Supervised sourcing,supplier development, cost control, setting quality check process.

·Participated in product planning at APR level.

·Market research, mid term and long term strategy planning.

Jul 1997Sep 2000

Area Manager Mumbai and Maharashtra

Philips Lighting

Reported to the Regional Sales Manager and managed a team of 5 executives.


§Monitored sales & marketing operations in Goa, Maharashtra and Mumbai. Additionally, handled Gujarat and part of MP for 6 months each.

§  Interfaced with direct customers such as institutions, corporate and Government agencies.

§Interacted with architects, consultants and interior decorators to generate demand.

Managed a channel of 14 stockists to cater to smaller customers



Nagpur University


Nagpur University

Diploma in System Management



Nagpur University