Marketing professional with good experience within consumer electronics, telecommunications and pay-tv. M Sc in Business economics/marketing + MBA.
Aug 2008 - Present
Senior Consultant and Marketing Strategist
Top-level management consulting. Clients of Novel are large and mid-sized companies from various industries, e.g. IT services, media, telecommunications and manufacturing. Consulting assignments include strategic change and business transformation programmes, new offering and competence development and change management.
Strategic marketing and marketing transformation programmes for companies looking for ways to create and strengthen customer relationships, especially by transforming marketing from traditional outbound/advertising - driven into internet-based inbound marketing.