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Professional experience in managing business units with more than 13 years in the publishing sector (Distance and Direct Selling) and demonstrated capacity for the start up and management of companies and businesses in Spain, Portugal and Latin America. I have deep knowledge in Marketing, Logistic, Distribution and Financial issues. Previous experiences centred in Consumer Marketing companies in the Food and Beverage sectors during 7 years.

Work experience

Jan 1996Present

Director of Distance Selling Spain & Portugal


French multinational publishing company with a turnover of 45 Mio Euros focused to the Part works and Distance Selling market. The division of Distance Selling (Direct Marketing) of publishing products has contributed in 2008 with 62% of benefits of the company.


Director of Distance Selling Division in Spain (from year 99)

Managing Director and Administrator of Salvat Portugal (from year 2001)

Member of the Board of Direction (from the year 2000)

Key achievements:

Creation and development of a new business division in Salvat achieving 11 Mio € of turnover in 2008 with an operational profit of 1.8 Mio €. Start up and development of a new company in Portugal being at this moment the company with the highest benefit within the Hachette group in the distance selling market.

Main responsibilities:

ØDesign and implementation of the recruitment and loyalty strategies

ØDevelopment and management of a data base of 2.0 Mio customers

ØResponsible of the negotiations with strategic suppliers (Postal service).

ØCoordination and management of the activities of the outsourcing     

                companies which provide services to Salvat: Call Centres, Fulfillment


ØResponsible of 2 teams in Spain and Portugal composed by 13 persons

Previously in Salvat: (January 96 - June 99)

Position: Marketing Director of the Direct Selling Division.

Key achievements:

Structuring and reorientation of the sales team activity with new strategies and tools to improve the sales results. Generation of leads to improve the sales force activity.

Development of a policy of incentives and promotions for the sales force.

Main responsibilities:

ØDevelopment and launching of new products

ØPromotions and incentives for the sales force

ØAnalysis and development of new sales strategies

ØTraining of the sales team

Oct 1989Dec 1995

Marketing Manager


Multinational snack company with a turnover of 48 Mio Euros and a distribution network of 600 salesmen.

Position: From Product Manager to Marketing Manager being responsible for the brands Crecs, Hornero and Cropan.

Main responsibilities:

ØManagement of the Marketing and Trade activities:

ØLaunching of new products

ØDesign and implementation of the consumer promotion activities

ØResponsible for the market research (Nielsen, ad-hoc)

ØNegotiation and implementation of promotions for distribution chains

ØProduct launching for the distribution chains

ØResponsible of the merchandising strategy

Jun 1988Sep 1989

Product Manager


Multinationalbeverage company

Position: Product Manager Junior of vine and champagne Marques de Monistrol


Sep 1983Jun 1988

Master in Business Administration