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My Work

Video Library

Work experience

2001Mar 2007

Vice President, Custom Media

Penton Media


B2B Marketing Trends

Fire Protection Engineering





Penn State University

Two published papers:

  • Account-Giving and Behavioral Responses over the Telephone
  • Responses to Untoward Behavior by Professional Athletes


Thesis: How to go to college: 50 steps to fun and success.

Check Out My Blog

My Book


Forbes Finance and Business Blogging Network


Advisory Board

B2B Marketing Trends

Former Chairperson

American Business Media, Custom Media Committee

Board Member

Custom Publishing Council

Top "Mover and Shaker"

Cleveland 20/30

Custom Media Innovator of the Year

American Business Media

Recent Press

Find Me

Invite Me to Speak At Your Next Event!

I travel around the country speaking about the growing importance and influence corporate content has on business decision makers.

Contact me at [email protected] to check availability.


Business-to-business, non-profit associations, new media content development, magazine development, advertising, integrated marketing, content marketing development, public speaking, social media content distribution, blogs, webcasts, custom magazines, marketing writing, public speaking.

About Me

I am the founder of Junta42, Junta42 Match and Z Squared Media. A dedicated content marketing evangelist, I teach companies how they attract and retain customers by learning how to create useful and compelling content. In 2008, Get Content. Get Customers. was published with co-author Newt Barrett. GCGC is considered to be THE handbook for content marketing.

Prior to launching the Junta42 experience, I ran the custom media group at Penton Media, Inc., the largest independent business media company in North America.

Feel free to contact me to talk joint business ventures, consulting or speaking opportunities, or just to say hello.