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"[Julio] He's founder of a great media organization called Latino Rebels... they do a ton of reporting on Latinx issues. Not just things like Puerto Rico or migration, but the whole full panoply, and they do incredible work."

—Chris, Hayes, Host of All In with Chris Hayes on MSNBC

My Accomplishments

  • Founded one of the world's most successful independent U.S. Latino media pages:
  • As head of new business for Futuro Studios, secured nearly $1 million in new revenue for Futuro Media in one calendar year.
  • Nationally recognized expert and columnist on U.S. Latino issues. Bylines include The Washington Post, The New York Times, The Atlantic and NBC News. Full portfolio here.
  • Co-host of award-winning In The Thick political podcast, named the 2020 Diversity and Inclusion Podcast of the Year by Ad Week.
  • Co-hosted appearances on Al Jazeera America's "The Stream" and Al Jazeera English's "The Stream."
  • Deep expertise in digital media and community-generated news, as digital producer for Al Jazeera and digital lead for "America by the Numbers with Maria Hinojosa " on PBS.
  • Named one of the Top 40 Latinos in American Media twice in a row (2013, 2014).
  • 1990 Harvard graduate, cum laude, Latin American History and Literature.
  • Exceptional social media knowledge of Twitter (@julito77) and other outlets, particularly in LATAM.
  • Retained in 2009 by Univision to consolidate and expand its social media presence. Retained again in 2011 to increase digital awareness for its national education campaign.
  • Fluent Bilingual/Bicultural communicator (English/Spanish). Native of Puerto Rico.
  • Produced major campaigns for, now a part of FORTE, finalist for "America's Got Talent." 
  • Conceptualized and executed highly engaging social media campaigns for clients, achieving unprecedented levels of engagement on Facebook, Twitter and other platforms.
  • 20+ years experience in educational development and advocacy for Latino students in U.S. public school systems.


Bachelor of Arts (cum laude)

Sep 1986Jun 1990

Graduated in the History and Literature of Latin America, with a focus on Puerto Rico.

Work experience

VP, New Business, Futuro STUDIOS

  • As part of Futuro Studios' leadership team, secured nearly $1 million in revenue for Futuro Media's newest original programming division. Clients and partners include Netflix, Spotify, Higher Ground, KPCC/LAIst, WNYC, WBUR and PolicyLink.


  • Award-winning political podcast from a POC that has earned several awards, including Ad Week's 2020 Diversity and Inclusion Podcast of the Year.
  • Led distribution efforts with Acast in 2020, resulting in a doubling of listenership and initial ad revenue.


  • Has written several pieces various global news outlets, including The Washington Post, The New York Times, The Atlantic NBC News, The Guardian, The Boston Globe. My full body of written work is here.


Latino Rebels
Apr 2011Present

Digital Producer, The Stream

Al Jazeera America
Jul 2013Apr 2014
  • Made co-host appearances for primetime show (WATCH). Also substitute co-host for Al Jazeera English's "The Stream." (WATCH)
  • Wrote several news stories, including interview with Dolores Huerta and Edward Snowden's SXSW appearance. (Read all stories here.)

Editorial Director, Reading/Language Arts

Six Red Marbles
Nov 2011Sep 2012
  • Directed the successful development of a highly engaging early reading print/technology hybrid product greeted with much enthusiasm at 2012 IRA conference in Chicago.

Editorial Director, K-5 Reading and Pre-K

Houghton Mifflin Harcourt
Jun 2010May 2011
  • Led a group of talented and forward-thinking editors to develop market-leading and innovative products. Staff was based in Boston and in Orlando. A total of 39 editors reported to me.
  • Led a multi-level team of internal and external editors to successfully complete Common Core editions for 8 HMH legacy programs (Spanish and English).
  • Successful development of Splash into Pre-K/Un salto a Pre-K, a comprehensive early childhood program. Development time was just four months.

Independent Education Consultant

Sep 2011Oct 2011
  • Ran the network's "Edúcate, Es el momento" digital campaign to increase awareness of Latino academic achievement and attainability in the United States.


Jul 2009Jun 2010
  • A division of v5, LLC, Publish was a content hub based in Boston. It served the publishing, direct sales and Internet industries. We developed all our content in Latin America and worked completely via Skype, Woodwing, and InCopy/InDesign. Our biggest project was the successful completion of Grades 1–2 portions of Houghton Mifflin's Lenguaje, a K-5 Spanish Language Arts program for the Texas adoption.


v5, LLC
Apr 2008Jun 2010
  • Formed to help support the career of Fernando Varela, a 2013 "America's Got Talent" finalist. We were a full-service social media agency geared to increase brand awareness in the U.S. Latino market. Named Best Agency Using Social Media by Latinos in Social Media, 2009.

Editorial Director, English Development

DoubleO Publishing Services
Sep 2007Apr 2008
  • Directed the development of all PreK-12 English language projects for a dynamic full-service house, producing content for major educational publishers.

Vice President, Editorial Director, Associate Editorial Director, Executive Editor

Houghton Mifflin Company
Jun 2003Jul 2007
  • While directing the Division's entire K-6 Bilingual product line, oversaw the development of several customizations of Houghton Mifflin Reading, including a $35 million Miami-Dade adoption and Denver Public Schools.
  • Editorial leader for Houghton Mifflin Pre-K, the Division's inaugural early childhood program.

Editorial Director

May 1998Feb 2003
  • Directed the development of over 40 projects (over 300,000 pages) for a cadre of clients in the educational publishing world.

Editor, Editorial Project Manager

Houghton Mifflin
May 1991May 1998
  • Conducted 50+ sales presentations that led to key sales for the School Division, specifically in urban districts (Detroit, Phoenix, New York, and Houston). Executed several products for the award-winning, innovative Invitations to Literacy/Invitaciones Reading program.

Contributing Reporter

Boston Globe
Jun 1989Sep 1989
  • Wrote 60+ articles for one of the country's premier sports departments.



Edited close to 10,000 published online articles since 2008.

Brings a fresh new voice to U.S. Latino issues, Latin American politics and general news items.

Written and filed 1,000+ posts, articles and opinion pieces.

Native Proficiency in English and Spanish
Have conducted business and developed content in both native languages for 25 years.

A Visual Portfolio