Printing tool Download PDF

Work experience

Teacher lecturing on Strategic Marketing, Digital Marketing, Entrepreneurship, Innovation

EIN, CEU, IIR, UNIR, UCM, Universidad Nebrija, et al

Founder, Partner


Managing Director

Fullsix Spain

Client Service Director

LBi Spain

Director, Digital Strategy




Profesor Superior de Musica

Real Conservatorio Superior de Musica

Diploma in Early Music

Lemmensinsituut (KU Leuven)

Latest Projects

Currently reading


In the last ten years I have been very lucky to work with excellent colleagues and for excellent clients*, manage enthusiastic hard-working teams, and reach clever open-minded audiences with the campaigns I was appointed to design. Thanks to that, the initial promise of love towards marketing that seduced me in the begining has continued to grow day after day.

Five years ago I jumped from pure intuition into the fascinating world of Executive Education, to which I devote about half of my (working) time, the other half being devoted to marketing and management consulting.

* (not so) Short list of clients that I will never forget: Nokia, Warner Music, Microsoft, CEPSA, Caser Seguros, Warner Bros, Fox Films, Avis, Yell, Sara Lee, MAPFRE, Coca Cola, Vega Sicilia, Heineken Group, P&G, Grupo Eulen, MultiOpticas, L'Oreal, Cayetano Rivera

My interests

Music (both listening and performing), Words (both reading and writing), Food (both cooking and enjoying), Basketball (both watching and playing).

Blog entry

You're borin, from Seth Goding's blog.

If the marketplace isn't talking about you, there's a reason.

If people aren't discussing your products, your services, your cause, your movement or your career, there's a reason.

The reason is that you're boring.