In a previous career, was the office manager for the Office of Public Affairs in U.S. embassies.  

Facebook Moderation

Social Media

Display innate writing ability is innate. My direct-response marketing acumen is decades in the honing. Direct-response is not much different than SEO when you come down to it. Audiences still react to such copywriting tropes as "how to...," "the secret of...," and "free for a limited time...."   "Does one's level of driving skill change when he switches from driving a Ford Focus, and slips behind the wheel of a Porsche?" I have devoted hours and hours to learning the language and rationale behind the concepts of keywords, tags, PageRank, Google Author Verification, Genesis Framework for SEO, html and CSS, etc. And my education continues with online courses. (I am particularly fond of Copyblogger.)


Created the CSS for my own WordPress website, through trial and error. Intermediate level.


See for yourself. Please view my portfolio of samples at    

Community Service

Volunteer High School English as a Second Language Teacher (ESL), America Samoa (1984-1985).

Former Board Member, Shelter for Help in Emergency (serving domestically abused clients).


As Bill Gates has said, "Content is King." Quality writing is what gets your business noticed and promotes valuable click throughs. Good content is what gets the high Page Rank, so potential customers can even find you. Whatever your marketing budget, word on the street is that your Number One expense ought to be for the skilled writer who can coax people into your "store." Yes, a writer with talent costs money. Money well spent. My objective is to be the person you hire to write amazing SEO prose that propels your product or service to the top of the page...and sales.


Grammar. Language. Pure Barre. Bicycling. Bouncing on my Bellicon rebounder. Reading Memoirs. Blogging. Books. Remote Viewing. Music. More Music. Walking. Mythology. Oenology. Cookbook Recipes.Travel. Nutrition. Noetic Sciences. The Monroe Institute. The Holy Grail. Finding The Fountain of Youth (or at least a good moisturizer that doesn't cost $300). Art-House Movies. Shakespeare &  Blackfriars Playhouse in Staunton, VA. Harpsichord Recitals on Sunday Afternoon. Street Fashion. Pattern-Making and Sewing.

Work experience

Work experience
2012 - Present

SEO Copywriter & Content Creator


Since August 2012, have completed MediaBristro's online blogging course. And have gotten to actively participate in blogger extraordinaire Penelope Trunk's five-day seminar, "How to Write About Your Life." Which was a rare insight into how an enormously successful blogger achieves her high-number Google Analytics. Am a social media autodidact who has come to have a prescient blog on As well as making cameos on twitter: @Julie Trump. A popular Facebook page: And a linkedin network: All managed from my command center. I happily trawl the Internet daily for what's new and relevant in the field of SEO copywriting and content marketing -- as well as checking out what keywords and memes are trending nationally.

For over 20 years, I have been a direct response copywriter. Though the technology has changed from when  U.S.P.S. delivered the message...human nature has not. A good headline uses the same psychology today as it did in 1994. Measured success in terms of numbers is nothing new. I have even won regional direct marketing awards, but they are too dusty to itemize. However, talent and years of direct-response acumen continue to inform my writing.

2000 - 2012

Sustainability Technical Writer

Payne, Ross & Associates

Freelance journalist on Klockner Pentaplast account -- involved in the interviewing, researching, analyzing, and writing of white papers and articles for placement in national packaging periodicals. Specialized in recycling and waste management for the packaging industry. Able to amass large quantities of information, extracted from packaging engineers among others, and translate it into compelling, engaging prose.

1998 - 2000

Senior Copywriter

Payne, Ross & Associates

First writer to be hired in-house and full-time at community-minded advertising and p.r. agency, where I worked on accounts that included: The Environmental Company (TEC), Thomas Jefferson Foundation (Monticello), The Albemarle Rescue Squad, University of Virginia, Darden School of Business, and Klcokner Pentaplast (leading manufacturer of rigid packaging film, located in Gordonsville, VA).

Mar 1995 - Feb 1998

Creative Supervisor

Catalyst Direct digital and database marketing agency

Promoted from Senior Copywriter to Creative Supervisor at database marketing agency. Responsible for project management, overseeing a staff of six graphic designers and copywriters in the development and presentation of creative concepts to clients, such as Kodak, Xerox, Bausch & Lomb, Humane Society, and myriad financial institutions. Walked approved design through production process to deadline completion.

1994 - 1995

Fundraising Copywriter

Huntsinger & Jeffer

Developed direct-response packages for non-profit organizations, including Virginia Special Olympics, Children International, and Paulist Fathers -- as well as for commercial enterprises, such as The Virginia Diner and Overnite Transportation.

1992 - 1994

Junior Copywriter

CMC Direct, Inc.

Promoted from Project Manager (Traffic Coordinator) to Junior Copywriter on FedEx account when pioneering its express-shipping pilot program for national direct marketers and catalogers. Strategic branding of overnight-delivery capabilities. As Traffic Coordinator, I set project timelines for creative jobs, ensuring that such jobs were completed on deadline.

1986 - 1991

Foreign Service Attache

U.S. Department of State

Administrative Assistant to Public Affairs Officer for U.S. Information Agency (since absorbed into State Department). Posted to U.S. embassies in Warsaw, Poland, and Santiago, Chile. Coordinated both Cultural and Information offices.



Foreign Service Institute

Language immersion program in preparation for postings to Warsaw, Poland, (1987-1989) and to Santiago, Chile, (1990-1992). Achieved Cultural Level language facility. My Polish instructor told me that I had a gift, saying, "You are my pride."

Jan 1993 - May 1993

University of Memphis

Accepted into the master's program in Journalism. Completed one semester/class before relocating to Richmond, Virginia, to take a a fundraising copywriter position at Huntsinger & Jeffer.

Sep 1976 - May 1979


Le Moyne College

Top Secret

U.S. Department of State