Download PDF

Skills

Organization

Early entry-level positions right out of college were administrative in nature, which greatly sharpened my organizational skills. As well, in order to gainsay my way into the advertising field, I began as the Traffic Manager in a Creative Department, charged with managing project work flow and deadlines. 

Management

Promoted to  Creative Supervisor  of the Creative Department while at database marketing company, Catalyst Direct. Earlier in a wholly different career, I was the de facto  Office Manager  for the Office of Public Affairs in U.S. embassies: Warsaw, Poland, and Santiago, Chile. 

Social Media

My Go Daddy  website for my one-woman Celebrancy Practice — writing and performing upscale wedding ceremonies — receives  1000 views per month  on average, attesting to my SEO skills, as well as my acumen in using  keywords. That said, my old-school direct-response marketing experience was decades in the honing. Direct-response is not much different than SEO when you come down to it. Influencing human nature is not a trend that exactly changes from decade to decade or even generation to generation. Audiences still react to good writing, which is the real crux of content creation. Now I use such understanding of human nature to create personalized wedding ceremonies that go to the heart of this unique couple and their journey into a marriage partnership. But to directly address Social Media, I had quite a following inon twitter before I took down my account. It was fun for awhile. I only recently reanimated @JulieTrump toward a more business-oriented tone.

WordPress

Created the  CSS  for my own WordPress website, through much trial and error. Intermediate level.

Interests

Grammar. Language. Bicycling. Bouncing on my Bellicon rebounder. Reading Memoirs. Blogging. Books. Music. More Music. Walking. Mythology. Oenology. Cookbook Recipes. Travel. Veganism. Nutrition. Noetic Sciences. The Monroe Institute. The Holy Grail. Finding The Fountain of Youth (or at least a good moisturizer that doesn't cost $300). Art-House Movies. American Shakespeare Center &  Blackfriars Playhouse in Staunton, VA. Harpsichord Recitals on Sunday afternoon at the local Church, replete  with Tiffany windows. Street Fashion. Pattern-Making and Sewing. Travel.

Volunteer Service

Volunteer High School English as a Second Language Teacher (ESL), America Samoa (1984-1985).

Former Board Member,  Shelter for Help in Emergency (serving domestically abused clients).

Objective

Since 2014, I am now a  Wedding Officiant  in which I spend 20 hours or so custom-crafting personalized marriage ceremonies for the coolest couples. This vocation allows me to use my passion for writing while also interfacing with partners excited about starting a new phase in their journey together. It incorporates poetry, love, hearts — and when the Bride makes her entrance, I inevitably mist up ever so slightly ... all while I am surrounded by exquisite details in the execution of this special day. (I get to have special days approx. 20 times a year!) The flowers, chiffon, sequins and crystal, string music, gorgeous  food, meticulous table settings ... all on arguably the happiest day of one’s life. It’s a dream that I am invited to be part of it. I relish the opportunity to get dressed up and wear my fancy jewelry, which would otherwise languish in an underwear drawer,  in order to enjoy a scenic drive to a beautiful location, such as a winery or a chalet high up in the mountains ... to meet some of the best people. Then I stand up and speak into a microphone before 100 or so people — telling the couple's love story — thus having the joy of being front and center to see the couple’s faces when I pronounce them married. Essentially, I am a storyteller

Though I am still wide open to writing newsletters and blogs for companies if someone were to contact me, I have mostly left content creation to those who don’t remember the days when a professional advertising or direct-marking writer could make $70 per hour. Copywriting / branding / product naming / writing articles and blog posts  are all an art and a science that once was viewed as a valuable talent that required training and education. I’ve still got"it"  if anyone is interested  (knowing not to expect $70 per hour by any stretch, but that's okay). I particularly enjoy copious research of any kind and naming new products and companies ... that and writing pithy headlines, always.

References

Terri Allard

While it existed, I was Editor of Terri's blog for WTJU  in support of her television program for which she is now Community Engagement Director, in addition to being the Producer and Presenter of "Charlottesville Inside Out." I was instrumental in naming  her blog, "Blahg, Blahg, Blahg " (which really makes sense if you ever met her).

Work Experience

2013Present

Wedding Officiant

Custom Wedding Ceremonies of Central Virginia

After taking seven months of online classes and becoming certified by the Celebrant Institute & Foundation, I started my own business as a Wedding Officiant: Developed collateral marketing materials, designed and CSS-styled website, created a social media presence, and branded myself on aggregate wedding websites. By 2018’s end, will have performed 73 weddings.

My niche is writing and performing semi- but mostly non-religious ceremonies that do not sermonize but rather tell the couple’s story, marking the ceremony a celebration of their love. For every minute of spoken ceremony, I estimate an hour’s worth of work has gone into it beforehand — from meeting the couple for an in-depth interview, to the actual researching and writing of their unique and personalized ceremony script (often taking 20 hours alone), to revisions, to answering the couple’s myriad concerns and questions via email, which escalates as the wedding date approaches. The number of hours also includes liaison with other vendors, running the rehearsal the day before, setting up my own P.A. system if necessary, and driving far and wide to the couple’s chosen venue to arrive early: vineyards, barns, wineries throughout the region.

Because one’s wedding day is often cited as about the most important of their life, much care and meticulous attention goes into the vocation of Wedding Officiant.

20002016

Sustainability Technical Writer

Payne, Ross & Associates

Freelance journalist on Klockner Pentaplast account — involved in the interviewing, researching, analyzing, and writing of white papers and articles for placement in national packaging periodicals. Specialized in recycling and waste management for the packaging industry. Able to amass large quantities of information, extracted from packaging engineers among others, and translate it into compelling, engaging prose.

19982000

Senior Copywriter

Payne, Ross & Associates

First writer to be hired in-house and full-time at community-minded advertising and p.r. agency, where I worked on accounts that included: The Environmental Company (TEC), Thomas Jefferson Foundation (Monticello), The Albemarle Rescue Squad, University of Virginia, Darden School of Business, and Klcokner Pentaplast (leading manufacturer of rigid packaging film, located in Gordonsville, VA).

19951998

Creative Supervisor

Catalyst Direct (digital and database marketing agency)

Promoted from Senior Copywriter to Creative Supervisor at database marketing agency. Responsible for project management, overseeing a staff of six graphic designers and copywriters in the development and presentation of creative concepts to clients, such as Kodak, Xerox, Bausch & Lomb, Humane Society, and myriad financial institutions. Walked approved design through production process to deadline completion.

19941995

Fundraising Copywriter

Huntsinger & Jeffer

Developed direct-response packages for non-profit organizations, including Virginia Special Olympics, Children International, and Paulist Fathers — as well as for commercial enterprises, such as The Virginia Diner and Overnite Transportation.

19921994

Junior Copywriter

CMC Direct, Inc.

Promoted from Project Manager (Traffic Coordinator) to Junior Copywriter on FedEx account when pioneering its express-shipping pilot program for national direct marketers and catalogers. Strategic branding of overnight-delivery capabilities. As Traffic Coordinator, I set project timelines for creative jobs, ensuring that such jobs were completed on deadline.

19861991

Foreign Service Attaché

U.S. Department of State

Administrative Assistant to Public Affairs Officer for U.S. Information Agency (since absorbed into State Department). Posted to U.S. embassies in Warsaw, Poland, and Santiago, Chile. Coordinated both Cultural and Information offices.

Education

19861989

Language Immersion Studies

Foreign Service Institute

Language immersion program in preparation for postings to Warsaw, Poland, (1987-1989) and to Santiago, Chile, (1990-1992). Achieved Cultural Level language facility. My Polish instructor told me that I had a gift, saying, "You are my pride."

Jan 1993May 1993

Journalism

University of Memphis

Accepted into the master's program in Journalism. Completed one semester/class before relocating to Richmond, Virginia, to take a a fundraising copywriter position at Huntsinger & Jeffer.

Sep 1976May 1979

B.A. English Literature

Le Moyne College

Syracuse, NY

Portfolio

View portfolio of samples — articles, case histories, white papers, blog posts, ceremony scripts: 
 http://clippings.me/julietrump. From there, also link to my social media sites: Twitter, Facebook, and Linkedin.

View in excess of 30 Case Studies written by me for Klöckner Pentaplast (despite the editors' bylines) at: 
https://www.kpfilms.com/en/News/Case_Studies.php

For my ceremony reviews on WeddingWire, attesting to my work ethic and writing ability, please visit: 
https://www.weddingwire.com/biz/julie-trump-custom-wedding-ceremonies-of-central-virginia-staunton/dc4c2fb57df4e077.html