Juliet Lovejoy Reilly, the founder and Chief Content Officer (CCO) of Lovejoy, the marketing strategy company she founded, began her career in print journalism as the editor of two monthly magazines for Just Publications, Inc. Fresh from earning her BS in Journalism from Boston University’s College of Communication, she was responsible for all editorial and advertising content, as well as several managerial and administrative duties. Two years later, in 1994, Juliet Lovejoy Reilly made a dramatic move to the fledgling Massachusetts Eating Disorder Association (MEDA), a not-for-profit organization devoted to public awareness and education. As Assistant Director, Public Relations Manager, and Outreach Coordinator, she undertook an ambitious workload that included public relations, coordination of fundraising, administrative operations, as well as content creation for various periodicals and publications.While at MEDA, Juliet Lovejoy Reilly founded her own independent outsourcing agency, naming it Lovejoy, ink. Over the years, the firm provided writing and marketing services, including brochures, whitepapers, articles, and campaigns, to such clients as Fidelity Investments, Harvard University, WGBH, and Scudder Investments. Her first experience in the financial industry was in 1998, as Marketing Writer and Editor for FDI Communications, and revealed an affinity for finance that led her to earn her Series 6, 7, and 63 FINRA licenses. She subsequently worked for Liberty Funds Distributor, Inc.; State Street Corp.; and Fidelity Investments in senior marketing and communication positions, before accepting the position of Vice President and Creative Director from Hill Holliday, the renowned marketing and communication firm.With 20 years in marketing communications, 15 of which were in senior positions in the financial industry, Juliet Lovejoy Reilly has built Lovejoy into a client-focused, relationship-driven shop of the best writers in the industry. Juliet Lovejoy Reilly oversees the various programs and campaigns being developed for such clients as Bank of America, Merrill Edge, Fidelity Investments, and State Street Global Advisors, among many others. Lovejoy promises its clients brand-driven thought leadership, as well as content development. The firm’s programs can take many forms, from newsletters and web content to e-mail and direct mail campaigns.