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Aug 2008May 2012

Bachelor of Science

California State University, Chico

Option - Event Management

Minor - Marketing

Cumulative GPA - 3.414

Awards & Recognition

Dean's List - Fall 2010, Spring 2011, Fall 2011Associated Students ASSET Honoree - Fall 2012Recreation Merit Internship Program 

Relevant Classes

  • Foundations of Leisure and Recreation
  • Computers in Recreation 
  • Foundations of Programming
  • Hospitality Industry Introduction
  • Introduction to Therapeutic and Inclusive Recreation
  • Commercial Recreation and Tourism
  • Leisure Science
  • Leadership and Supervision in Recreation
  • Special Event Planning and Operations 
  • Management of Recreation and Parks
  • Recreation Budget and Finance Management
  • Leisure Services Promotion
  • Meeting and Conference Planning
  • Customer Service and Sales in Recreation Operations
  • Association Operations and Events
  • Merit Internship Preparation
  • Survey of Marketing
  • Consumer Behavior
  • Strategic Personal Selling
  • Services Marketing
  • Sports Marketing

Work experience

Jan 2011May 2012

Student Brand Manager

Chipotle Mexican Grill
  • Sought out & implemented promotional, publicity, & event opportunities on the Chico State campus
  • Executed sponsorships with a variety of student groups, organizations, & sports teams
  • Professionally promoted & represented the Chipotle brand
  • Responsible for enhancing the value of the Chipotle brand as well as increasing brand visibility on campus
  • Worked directly with local store marketing manager to brainstorm marketing goals & plans
Jul 2011May 2012

Marketing Assistant

Chico State Wildcat Store
  • Developed, launched, & directed the store’s first blog – the Wildcat Store Blog
  • Managed & produced content for multiple social media accounts to connect with the campus community
  • Created & executed monthly events, promotions, & advertisements
  • Constructed & updated marketing plans on a consistent basis
Aug 2009May 2012

Spin Instructor, Fitness Attendee

Wildcat Recreation Center
  • Taught & led weekly group spin classes
  • Motivated & instructed class participants of all levels
  • Planned effective curriculum for hour long spin classes
  • Provided customer service for members of a full-service recreation center
Mar 2010Aug 2010

Assistant Coach

Chico Blazin' Heat

  • Strategically organized tournaments & weekly practices
  • Coached, motivated, & educated middle school girls
Jul 2007Dec 2008

Team Member

Jamba Juice
  • Used communication skills to determine & satisfy customer requests
  • Developed excellent multi-tasking skills: made smoothies, handled cash transactions, took orders over the phone, stocked products, & kept the front of the store clean & orderly
Jun 2008Aug 2008


  • Responsible for coordinating the flow of 100+ customers on a daily basis
  • Creatively & logically solved problems under stressful situations

Volunteer Experience


  • Do-It Leisure Santa’s Workshop and Snowman Shuffle Events
  • Oakland Raiders Season Ticket Holder Pre-Game Tailgate Event                
  • WRECTACULAR Street Team Promotions Member    
  • Bay Area Alumni Networking Event                          
  • California Wildlife Festival Banquet
  • Relay for Life
  • Chico State Gradfest 
  • Chico Chapter Basketball Reception Dinner
  • Chico State Distinguished Alumni Dinner                  
  • Chico State O-Team                                               


Letters of Recommendation


  • Sports
  • College Basketball & March Madness
  • Social Media
  • Spinning
  • Crafting
  • Reading
  • Blogging
  • Design
  • Movies
  • Fitness
  • Travel


Recent Dean's List graduate of California State University, Chico's event management and marketing programs seeking a position in event management, social media, and/or marketing within the sports industry.




-----------------------------------------------Website • www.juliephayer.comE-mail • [email protected]

LinkedIn • • • • •

Personal Experience & Goals-----------------------------------------------A recent California State University, Chico graduate actively seeking a position in event management, social media, and/or marketing within the sports industry. A proactive and integrity driven professional with a rare combination of experience, vision, and talents. Experienced in enhancing brand value and visibility through traditional and innovative methods. Possesses the ability to turn ideas into successful products. Known for my work ethic, initiative, organization, and ability to communicate. Always willing to go the extra mile to ensure that a task is completed with the highest quality. Specialties-----------------------------------------------Event Management • Marketing • Social Media • Brand Management • Promotions • Customer Service • Project Management • Digital Marketing • OrganizationContact-----------------------------------------------Please feel free to contact me at [email protected] if you have any questions or if you feel that I would be a good fit for your company.

Event Planning Experience

Distinguished Alumni Panel Discussion - April 2012

  • Worked with the Chico State Alumni Association to plan, organize, promote, market, & execute event
  • Responsible for creating event news releases
  • Group project for Recreation 470: Meeting & Conference Planning

Notre Dame School Parent Party- May 2010

  • Planned and implemented a private party for the parents council of Notre Dame Middle School
  • Responsible for organizing and providing entertainment, appetizers, drinks, dinner, decorations
  • Group project for Recreation 323: Special Event Planning and Operations 

Chico State Senior-Send Off - May 2010

  • Planned and implemented the Senior-Send Off event for graduating seniors
  • Managed food and beverage services and donations from local businesses
  • Group project for Recreation 474: Association Operations and Events 


Marketing, Promotions & Sales
Event Planning
Customer Service
 Student Brand Manager at Chipote Mexican Grill. Marketing Assistant at Chico State Wildcat Store.  Fitness Attendee at Wildcat Recreation Center. Hostess at Chevy's. Team Member at Jamba Juice.
Constant Contact
Social Media
Facebook. Twitter. LinkedIn. Tumblr. Pinterest. Google+. YouTube. Instagram. Foursquare. Klout. ShortStack. Google Analytics. Mashable. 
Adobe Creative Suite 5.5
Photoshop. Illustrator. InDesign. Dreamweaver.
Microsoft Office
Word. PowerPoint. Excel. Outlook.


Inbound Marketing Certification

HubSpot Inbound Marketing University
May 2012Present

Certificate of Excellence

CVENT Supplier Network

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