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Julie Jordan

Entrepreneurial Marketer

Demonstrated success driving awareness, leads, pipeline and sales for Inc 500 to Global 20 companies. Strategy and process powerhouse with 20+ years of innovative leadership in technology, financial services and non-profit industries. Enterprise, SaaS, LoB, developer and consumer market expertise.

Professional experience

Feb 2015Present

Worldwide Performance Marketing Manager, Watson IoT

IBM

WW demand generation for the IBM IoT Asset Management portfolio. Select, develop and optimize strategy; drive response generation and response nurture; consult on geo execution. Incorporate paid and organic search tactics, thought leadership, social, content syndication, content development and events.

20122015

Worldwide Manager, Client References & User Community Programs

IBM

Led global client references, case studies and user community programs for IBM Rational brand. Sourced leads aligning to brand priorities; developed references, case studies and videos; merchandised stories through global conferences, AR/PR, digital & demand tactics and sales enablement. Drove growth and engagement for user community of 20K.

  • Enabled 4 brands to exceed targets with 25% of staff hours
  • Drove 162% of case study target; increased reference leads over 900%
  • Developed a Corporate User Group strategy to increase key account penetration
  • Increased case study views 3x with a ‘blockbuster’ approach
20102012

Market Segment Manager, WebSphere North America

IBM

Planned, developed and executed programs driving sales pipeline and win revenue in North America for a large IBM software brands. Analyzed performance data and market insights to inform strategies and tactics; drove action through cross-functional teams and routes to achieve revenue and pipeline goals.

  • Increased pipeline yield 5 of 8 quarters
  • Improved LOB wins 1-6 pts in each of 3 quarters
  • Boosted yield 9 pts in 1 qtr for Business Analyst client role; IBM Demand Programs Silver Award winning campaign
  • Supported $32.2M incremental win revenue
20072009

Senior Marketing Programs Manager, Financial Services

ILOG

Planned and executed demand gen programs driving market share and revenue for BRMS products in Banking, Insurance and Financial Market industries. Multiple field marketing programs, BP co-marketing, thought leadership tactics and content.

  • Spearheaded capture, production and marketing of 80+ videos from 2 user conferences; 6K views in 10 months
  • Developed ‘15 Days to One’ multi-touch banking campaign; top partner program among 41 IBM FileNet partners
20052007

Owner

Spearheader, Inc

Delivered marketing services for B2B and B2C clients.

  • Managed Boys & Girls Clubs of Metro Denver’s ‘Home for Good’ fundraising program, then the largest fundraising raffle in Colorado history with $920K revenue/$426K profit in 6 months. Full project & P/L ownership, including marketing & sales promotions, partnerships, staff recruiting and management. Leveraged media and distribution partnerships with Denver Broncos, CBS4, US Bank, Denver Newspaper Agency, Denver Mayor and ClearChannel
  • Directed lead generation, research and PR programs for Advantage Credit. Created high yield tele and inbound web campaigns
19992004

Vice President, Marketing

Advantage Credit International

Directed marketing planning including research, business and creative strategy, branding and value propositions and all marketing and communications tactics. Hired, managed and developed staff. Increased media coverage and structured web onboarding of new clients, lowering customer acquisition cost

  • Helped grow operations from $7M to $20M in annual revenues, placing company in the Inc 500 five times  
  • Increased web leads 2,000% and customer acquisition 26% through digital marketing, including a website overhaul, self service customer and prospect tools, SEO & CPC tactics
19961999

Owner

Maison Julie

Created retail business focusing on imported merchandise. Managed all operations, staff and marketing activities. Initiated community partnerships and a successful publicity event model. Developed website and catalogue channels; executed partnerships and promotions.

  • Recipient of ‘1998 Best of’ Award, Good Times Magazine
  • Generated several full page editorial articles in local newspapers through culturally significant community events
19921994

Channel Marketing Manager

Borland

Developed and executed joint marketing programs with regional / national reseller and distributor accounts for desktop software products. Translated marketing goals into plans and materials for channel. Supported rollout of in-store POP contractor program. Trained resellers; managed agencies, creative teams & budgets for promotions and deliverables. Supported product launches and tradeshows. Guided co-marketing to centralized channel use for highest leverage.

19881990

Channel Marketing & Communications Manager

P-CAD

Designed end to end channel marketing programs for VARS. Created and led VAR marketing effectiveness training seminars. Structured co-op recovery marketing programs, producing cost efficient channel leads including a single outbound campaign with over 5K responses.

19861988

Reseller Communications Manager

CA, Micro Products Division

Delivered content, copy & plans promoting software among resellers, VARs and distributors. Established recruiting and sales programs for Qualified Installer VARs. Managed events, partnered with national accounting firms. Produced seminars drawing 200+ accounting professionals as VAR leads.

Education

BA Advertising. Minor French

San Jose State University School of Journalism

MBA

University of Phoenix. Santa Clara

Portfolio