Marketing Programs Manager
GMAC ResCap / Homecomings Financial
Partnered with field sales force of 250+ representatives to refine marketing messages and create proactive strategies to bring new products and programs to market in a manner that optimized revenue.
- Managed vendor relationships
- Developed advertising, direct marketing, trade shows and events, marketing collateral and other materials.
- Maintained close contact with field sales force through regular meetings and joint client calls.
- Developed proactive strategies to bring new programs and products to market.
- Made appropriate recommendations to department directors regarding agency and media selection.
- Introduced and managed email direct mail campaign platform (ExactTarget).
- Responsible and accountable for the coordinated management of multiple related projects directed toward strategic business and other organizational objectives.
- Build credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization.