Work experience

Work experience
Sep 2005 - Sep 2008

Marketing Programs Manager

GMAC ResCap / Homecomings Financial

Partnered with field sales force of 250+ representatives to refine marketing messages and create proactive strategies to bring new products and programs to market in a manner that optimized revenue.

  • Managed vendor relationships
  • Developed advertising, direct marketing, trade shows and events, marketing collateral and other materials.
  • Maintained close contact with field sales force through regular meetings and joint client calls.
  • Developed proactive strategies to bring new programs and products to market.
  • Made appropriate recommendations to department directors regarding agency and media selection.
  • Introduced and managed email direct mail campaign platform (ExactTarget).
  • Responsible and accountable for the coordinated management of multiple related projects directed toward strategic business and other organizational objectives.
  • Build credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization.
Oct 2002 - Sep 2005

Marketing Programs Specialist

GMAC ResCap / Corporate

GMAC-RFC changed its name to GMAC ResCap during this time period.

Developed and implemented marketing programs and deliverables to build awareness of and preference for GMAC-RFC and associated brands. Focused on all aspects of marketing, including client communications and collateral, web content, trade shows, and meetings and events.

  • Created content for internal presentations.
  • Directed and coordinated activities of assigned marketing programs and campaigns to ensure deadlines are met on schedule and within budget.
  • Made recommendations to creative/copy development process and edited as required.
  • Audited and measured communications vehicles to ensure brand compliance.
  • Coordinated production and distribution of collateral materials.
  • Managed the company's presentation at trade shows and co-sponsored events: set objectives, managed theme and message development, event logistics, pre- and post conference activities and budget.
  • Coordinated all aspects of list acquisition or database sorts for direct mail campaigns.
  • Created HTML emails and provided backup Quark support when needed.
  • Assisted in the development and execution of regional sales contests and incentive programs.
1999 - 2002

Marketing Communications Specialist

Rockwell Automation

Developed and implemented global marketing strategies in coordination with overseas divisions. Evaluated product performance and developed marketing strategies accordingly.

  • worked in collaboration with Product Marketing to evaluate current product performance and develop future marketing strategies.
  • Coordinated with overseas divisions to develop and implement global marketing strategies.
  • Created sales collateral and promotions.
  • Selected, evaluated and coordinated with outside vendors for projects such as photoshoots, direct mailings and outside printing services.
  • Developed and maintained product information on campany Website.
  • Worked with marketing and sales teams to ensure consistent brand messages.
  • Updated and maintained lead database and informational databases for sales force.
  • Wrote news releases and portions of manuals.
  • Organized tradeshow efforts.
  • Coordinated on and off-site customer training sessions.
Mar 1998 - Jul 1999

Purchasing Manager

Taylor Corporation / Heinrich Envelope

Reported to General Manager. Responsible for a $7 million materials budget.

  • Managed vendor relationships including selection, evaluation and contract negotiations.
  • Coordinated outside printing and converting services.
  • Estimated prices for sales quotes.
  • Tracked and maintained JIT inventory levels.
  • Tracked shipments into and out of plant.
Apr 1996 - Jul 1998

Marketing/Sales Administrator

Taylor Corporation / Royal Stationery

Accountable for sales volume generated from independent dealer distribution channel (Eastern region) consisting of approximately 175 sales representatives.

  • Developed promotional materials and sales incentives.
  • Authored monthly newsletter for inside and outside sales departments.
  • Recruited, interviewed and trained new salespersons to fill empty or unproductive territories.
  • Attended trade shows to present new products and promotions.
  • Assisted in layout and design of booth, catalogs and giveaways for trade shows.
  • Created monthly commission reports for all sales territories.
1996 - 1996

Communications Intern

Greater Mankato Area United Way

Supported Communications Director in developing promotional plan for United Way Drive.

  • Authored newsletters and radio advertisement copy.
  • Assisted in campaign video production.
  • Researched sponsored programs for future newsletter and flyer articles.
  • Provided marketing support to local businesses for their fundraising campaigns.






Microsoft SharePoint

Microsoft Project

Adobe InDesign

Adobe Photoshop



HTML Programming


Microsoft Office


I have a special interest in social media marketing and e-mail campaigning. I am also a member of the Project Management Institute and am currently studying to obtain my PMP certification.


Experienced marketer who enjoys developing creative solutions to address marketing and e-marketing needs and building long-term relationships with clients. Highly organized and efficient, with a proven ability to prioritize and handle multiple projects. 

Expertise include:

·Communications/ Public Relations

·Website Content / Search Engine Optimization

·Collateral Creation

·Brand Management

·Vendor Relationship Management

·Event Planning / Tradeshows

·Direct Marketing / E-mail Campaigns

·Desktop Publishing



Search Engine Optimization Certification

Search Engine College