Work History

Work History
Sep 2005 - Sep 2008

Marketing Programs Manager

GMAC ResCap / Homecomings Financial

Partnered with field sales force of 250+ representatives to refine marketing messages and create proactive strategies to bring new products and programs to market in a manner that optimized revenue.

  • Managed vendor relationships
  • Developed advertising, direct marketing, trade shows and events, marketing collateral and other materials.
  • Maintained close contact with field sales force through regular meetings and joint client calls.
  • Developed proactive strategies to bring new programs and products to market.
  • Made appropriate recommendations to department directors regarding agency and media selection.
  • Introduced and managed email direct mail campaign platform (ExactTarget).
  • Responsible and accountable for the coordinated management of multiple related projects directed toward strategic business and other organizational objectives.
  • Build credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization.
Oct 2002 - Sep 2005

Marketing Programs Specialist

GMAC ResCap / Corporate

GMAC-RFC changed its name to GMAC ResCap during this time period.

Developed and implemented marketing programs and deliverables to build awareness of and preference for GMAC-RFC and associated brands. Focused on all aspects of marketing, including client communications and collateral, web content, trade shows, and meetings and events.

  • Created content for internal presentations.
  • Directed and coordinated activities of assigned marketing programs and campaigns to ensure deadlines are met on schedule and within budget.
  • Made recommendations to creative/copy development process and edited as required.
  • Audited and measured communications vehicles to ensure brand compliance.
  • Coordinated production and distribution of collateral materials.
  • Managed the company's presentation at trade shows and co-sponsored events: set objectives, managed theme and message development, event logistics, pre- and post conference activities and budget.
  • Coordinated all aspects of list acquisition or database sorts for direct mail campaigns.
  • Created HTML emails and provided backup Quark support when needed.
  • Assisted in the development and execution of regional sales contests and incentive programs.
1999 - 2002

Marketing Communications Specialist

Rockwell Automation

Developed and implemented global marketing strategies in coordination with overseas divisions. Evaluated product performance and developed marketing strategies accordingly.

  • worked in collaboration with Product Marketing to evaluate current product performance and develop future marketing strategies.
  • Coordinated with overseas divisions to develop and implement global marketing strategies.
  • Created sales collateral and promotions.
  • Selected, evaluated and coordinated with outside vendors for projects such as photoshoots, direct mailings and outside printing services.
  • Developed and maintained product information on campany Website.
  • Worked with marketing and sales teams to ensure consistent brand messages.
  • Updated and maintained lead database and informational databases for sales force.
  • Wrote news releases and portions of manuals.
  • Organized tradeshow efforts.
  • Coordinated on and off-site customer training sessions.
Mar 1998 - Jul 1999

Purchasing Manager

Taylor Corporation / Heinrich Envelope

Reported to General Manager. Responsible for a $7 million materials budget.

  • Managed vendor relationships including selection, evaluation and contract negotiations.
  • Coordinated outside printing and converting services.
  • Estimated prices for sales quotes.
  • Tracked and maintained JIT inventory levels.
  • Tracked shipments into and out of plant.
Apr 1996 - Jul 1998

Marketing/Sales Administrator

Taylor Corporation / Royal Stationery

Accountable for sales volume generated from independent dealer distribution channel (Eastern region) consisting of approximately 175 sales representatives.

  • Developed promotional materials and sales incentives.
  • Authored monthly newsletter for inside and outside sales departments.
  • Recruited, interviewed and trained new salespersons to fill empty or unproductive territories.
  • Attended trade shows to present new products and promotions.
  • Assisted in layout and design of booth, catalogs and giveaways for trade shows.
  • Created monthly commission reports for all sales territories.
1996 - 1996

Communications Intern

Greater Mankato Area United Way

Supported Communications Director in developing promotional plan for United Way Drive.

  • Authored newsletters and radio advertisement copy.
  • Assisted in campaign video production.
  • Researched sponsored programs for future newsletter and flyer articles.
  • Provided marketing support to local businesses for their fundraising campaigns.

Education

Education

Skills

Skills

Salesforce

Microsoft SharePoint

Microsoft Project

Adobe InDesign

Adobe Photoshop

ExactTarget

FrontPage

HTML Programming

Quark

Microsoft Office

Interest

I have a special interest in social media marketing and e-mail campaigning. I am also a member of the Project Management Institute and am currently studying to obtain my PMP certification.

Summary

Experienced marketer who enjoys developing creative solutions to address marketing and e-marketing needs and building long-term relationships with clients. Highly organized and efficient, with a proven ability to prioritize and handle multiple projects. 

Expertise include:

·Communications/ Public Relations

·Website Content / Search Engine Optimization

·Collateral Creation

·Brand Management

·Vendor Relationship Management

·Event Planning / Tradeshows

·Direct Marketing / E-mail Campaigns

·Desktop Publishing

Certifications

Certifications

Search Engine Optimization Certification

Search Engine College