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Results oriented Marketing professional with 20+ years experience in strategy development, vendor, and program management. Proven ability to motivate and lead cross-functional and international teams, and deliver projects on time and within budget.

Work History

2013Current

Cartwright Companies

The Cartwright family began providing moving services in 1934 with a commitment to provide quality service with integrity. Today, the Cartwright Companies is a leading supplier of global mobility services for the full spectrum of global customers that procure mobility services.

Strategic Marketing Planning for BtB since 1993 and BtC since 2013

Top 12 responsibilities include:
1. Formulate detailed marketing plan with budget and deliverables
2. Provide KPIs, Analytics, and ROI based on marketing plan deliverables
3. Facilitate client development through marketing and client services programs
4. Prepare RFPs, RFQs and presentations alongside business directors and sales
5. Admin for multiple WordPress websites for BtB and BtC that include: SEO, SEM, quote and contact forms, testimonials, and surveys
6. Administrator Salesforce® CRM that includes marketing and sales reporting
7. Provide leads to various businesses via website visitors, Data.com®, lead aggregators and reciprocal business marketing
8. Multi-Channel marketing experience including online ads optimized for all devices, email, retargeting, social media, conference exhibiting, booth designs, sales materials, and giveaways
9. Design and delivery of internal company communication
10. Initiated company intranet project to improve internal communication, file sharing and internal processes
11. Company and business related event planning
12. Oversee national and local charitable programs via The Cartwright Foundation

Jun 2012Present

Head of Marketing

Clinical Reference Laboratory

• Strategic Business Planning
• Industry Ads
• Webinars
• Design, implement and facilitate annual marketing plan
• Facilitate client development through marketing and client services programs
• RFPs, RFQs, planning and presentations
• Electronic marketing efforts including website design and maintenance
• Branding
• Liaise with media suppliers
• CRM development

Jun 1994Jun 2004

Executive Sales & Marketing Support

Emery Worldwide_Emery Expedite!

Emery Expedite (Worldwide) CNF Company

Logistics and Supply Chain industry

June 1994 – June 2004 (10 years 1 month)

Pharmaceutical & Medical Supplies Transportation Specialist

Emery Worldwide

Public Company; CNF; Logistics and Supply Chain industry

February 1993 – July 2002 (9 years 6 months)

Senior Transportation Specialist for more than 12 pharmaceutical companies including:Baxter HealthcarePfizer LifescanAssisted 7 Global pharmaceutical account reps and created marketing material for their usage.

Education