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Julie Stiller

Business Development & Trade Show Professional


Marketing professional specializing in trade show management, event planning and business development in the hospitality and construction industries. Proven ability to manage, organize and prioritize under extreme pressure, heavy workloads and tight deadlines.

I have managed all aspects of company participation in industry leading trade shows including; ICSC RECon, NAHB International Builders Show, Global Gaming Expo, IAVM VenueConnect and the AIA National Convention.

Work experience

Mar 2012Present

Senior Business Development Coordinator

Spectra by Comcast Spectacor (formerly Ovations Food Services)
  • Oversee rebranding of proposal and sales materials for Spectra’s Food Services & Hospitality division
  • Lead the coordination & execution of joint company proposals for Spectra’s 4 specialized divisions; Food Services & Hospitality, Venue Management, Ticketing & Fan Engagement and Digital Services
  • Responsible for reading, evaluating & coordinating all bid requests with sales team and outside venues to ensure compliance with requirements of RFP, RFI or RFQ
  • Customize design and copy for outgoing proposals
  • Work with outside firm to completely rework look and feel of existing proposals in 2013, bringing a fresh new look to our Company Brand
  • Trade Show Responsibilities Include: Budgeting, Sales team scheduling & management, booth setup/teardown, work booth during show, develop & manage interactive lead generation activity
  • Create integrated planning timelines to coordinate pre-event logistics, marketing campaigns, exhibit design and set-up, booth transportation and event giveaways
  • Trade Show Marketing Campaigns - Create and implement pre and post trade show marketing campaigns to: drive traffic to the booth and help qualify the leads for sales department
  • Special Event Planning – Budgeting, theming, location selection, food & beverage menuing, guest lists, design invitations & marketing collateral and on-site event coordination and support
  • Selected to work on special task committee to choose a new CRM system allowing better synergies between the Comcast Family of Companies (now Spectra).
  • Charged with training the Spectra team on this new system (Salesforce) and creating a reporting database to track sales activities
  • Promoted from Business Development Coordinator to Senior Business Development Coordinator in March 2015
Aug 2011Mar 2012

Marketing Coordinator

American Products, Inc
  • Develop & maintain Social Media sites daily (Facebook, Google+, Twitter & BlogSpot)
  • Create, send and track marketing emails for present and potential clients including; General Contractors, Architects, Glaziers and Commercial Developers
  • Update and send monthly intercompany email newsletter
  • Work with website development company to recreate American Products website
  • Assisted sales department by providing all of the marketing collateral and presentations for clients
Feb 2010Jul 2011

Marketing Manager

York Bridge Concepts
  • Manage, organize & maintain operation of Marketing Department
  • Coordinate projects with outside vendors/photographers to meet deadlines & budget requirements
  • Review & revise ads on quarterly basis to keep marketing message current
  • Develop an effective monthly email marketing strategy
  • Attend, setup & manage all aspects of industry trade shows: scheduling, budgeting, travel, contracts, promotional materials & lead retrieval
  • Coordinate & develop, with Web Designer, all aspects of company website & revisions
  • Work with Sales Department creating & editing proposals, contracts & product warranties
Jan 2009Jan 2010

Marketing Coordinator

Get Motivated Seminars
  • Promoted from Training Coordinator/Marketing Assistant to full time Marketing Coordinator
  • Maintain & update past customer mailing list as well as cold mailing lists for email/direct mailing campaigns
  • Negotiate with various media buying agencies while creating new marketing channels
  • Create & send various event emails through IContact and Gammadyne e-commerce mailing programs
  • Develop new campaign ideas to reach new target markets and increase revenue
  • Upkeep company website to reflect upcoming events and company news
Feb 2007Dec 2008

Marketing Assistant/Training Coordinator

Get Motivated Seminars
  • Updated and redesigned company training program and manuals
  • Implemented a standardized new employee orientation program
  • Held weekly training classes to maintain peak performance within call center
  • Managed call center Quality Assurance team and individual employee evaluations
  • Worked part-time in Marketing updating archives and customer database