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Work experience

Sales & Marketing Consultant

Champagne Larmandier-Bernier

Family business

Consulting role in sales & marketing.

Participating in sales and media events (tastings).

Work in the vineyard and in the cellar.

Sales & Marketing Assistant

Intermed Asia

Development and promotion of a new product: 

ConnectTo Web, a medium bringingPrint and Online communications together (www.connect-to-web.com).

Prospects: brands and communication agencies

Sep 2012Present

Project Manager

Nextedia

Digital Marketing Agency

In charge of acquisition,  PRM and CRM campaigns.

Scope of activity: email, social media, display, and SEO.

Main clients: BMW, Disneyland Paris, Clarins, Brandalley.

Scope of managed projects: Up to 1 million€.

Managing creative and technical resources to deliver projects in time and quality.

Preparing and presenting to clients campaign analyses and recommendations.

Jan 2011Jul 2011

Account Executive Assistant

Liquid Ideas

Public Relations for Kraft Foods

(Cadbury, Philadelphia, The Natural Confectionery Company)

Media activation: planned and pitched campaigns for TV, Print, radio, websites, blogs.

Managed coordination with the other agencies at stake (advertising, media planning and buying, creation, evenemential, social media).

Developed a strong understanding of the media world.

Jan 2010Dec 2010

Sales & Marketing

Le Petit Paumé

Lyon city-guide, 2011 edition,

300k copies handled for free, budget of 700k€:

Soldadvertisingspace (on Print, Website and mobile app) and managed client relationship.

Implementedmarketing and communication plans for the events and to promote the new website and smartphone app.

Organizedevents: launches of the guide and distributions.

High level of reponsibility and autonomy(student club).

Education

Sep 2008Jun 2012

Master of Science in Management

EMLyon Business School
Sep 2011Jan 2012

National Sun Yat Sen University