Work History

Work History

Over 16 years of award-winning and consultative sales, marketing, and business development accomplishments  in both the B2B and B2C environments with an eclectic background in diversified vertical markets and industries including:INDUSTRIES/VERTICALSAutomotive


Advertising - Print and Digital

Digital Strategy

CPM, CPC, CPA, CPL, PPC campaigns

Consumer Goods and ServicesRecord Label Distribution/Manufacturing

Music Entertainment

Publishing - Print & Digital

Service and Hospitality

Food and Beverage

Health Care


Professional Audio Equipment Sales and ServicesContractor and Home Improvement

Internet ServicesWeb Based Software ApplicationsWeb Site Development

Web Communities


New Media


City Regional Magazines

Lifestyle Magazines

Digital and Print Lifestyle Communities 

Channel MarketingAffiliate MarketingInteractive MarketingCRM Marketing

Database Marketingemail MarketingDirect Marketing

Product Management

Project Management

SEOSEMeCommerceSocial Media Marketing

Public Relations and Promotions

Jan 2010 - Present

Regional Publisher / Contractor

TAILS Pet Media Group

Responsible for launching, maintaining, evolving and expanding national lifestyle pet publication in the Kentuckiana market while building and managing ongoing client relationships; working and coordinating with  client services, operations, editorial, production and public relations teams to develop and execute integrated campaigns at the local, regional and national levels. 

  • Manage a sales territory to service local, regional and national B2C advertisers and sponsors.
  • Develop, support and maintain productive relationships with executive directors and support staff at  non-profit animal shelters, breed rescue organizations, off-leash parks, and pet-friendly events to support with information sharing, education, and encouraging responsible pet guardianship
  • Identify clients digital and print advertising needs while working with their agencies, client services and internal marketing team to propose efficient, integrated, advertising and promotional solutions.
  • Present the value of a monthly, pet lifestyle publication and ezine to target products and services (endemic and non-endemic) to reach a highly desirable demographic of female and pet-centric consumers.
  • Maintain and support multiple social media platforms including facebook, twitter, flickR, blogs, and a local online pet communities to engage, inform, educate and provide timely insights to local animal events, organizations, adoptions, fosters, transfers and benefits.
  • Meet and exceed established revenue goals.
  • Establish strong relationships with advertising agency personnel, including all decision-makers and key influencers from junior media planners to top management.
  • Collaborate with account managers to present supporting research for media strategies and publisher recommendations.
  • Provide campaign key metrics, reports, and results of all media to clients.
  • Respond to campaign reporting results and recommend optimizations and strategies.
  • Provide and develop partnerships and sponsorship opportunities to support non-profits with their marketing budgets, challenges and goals.
Jan 2012 - Jul 2012


Enfront Micro-Marketing
  • Provide strong business to business sales experience and phone sales skills
  • Establish resourceful and problem solving skills to respond with a sense of urgency in a highly driven sales culture
  • Create excellent interpersonal and team skills and a strong ‘can do’ work ethic in a small, start-up environment working with CEO, Creative Director, I.T. Director and Administration.
  • Focus on building new sales opportunities by identifying clients needs and matching the right solution to meet those needs.
  • Qualify lead streams and building opportunity pipelines, utilising client referrals, associations, networking and inbound marketing strategies.
  • Provide online demonstrations of the solutions that the Enfront software provides and mapping  these to meet your customer’s requirements
  • Self manage outbound call activity and targeting of new clients.
  • Identify new business opportunities to generate genuine customer desire, conduct sales presentations and close business opportunities .
  • Manage all social media activity and profiles including twitter, facebook, LinkedIN and assist CEO with creating blogging content.
Apr 2011 - Dec 2011

Senior Digital Sales Specialist

Courier-Journal and
  • Assisted and supported a team of five local multi-media account executives at the local, regional and national levels while utilizing communications and organizational skills to provide customer service, sales, creative and advertising revenue.
  • Created unique value proposition of and Yahoo products while communicating the benefits and value to clients and advertisers.
  • Worked intensively with local account executives to launch new digital product initiatives.
  • Helped identify and close new business and product offerings with key accounts.
  • Conducted sales training and share best practices across the print and digital teams.
  • Created and managed sales guidelines in this ever-evolving digital space.
  • Coordinated with teams to optimize sales in the social commerce space.
  • Presented local results to top managers on the Digital Commerce team.
  • Worked with marketing team to create custom and targeted sales materials and presentations.
  • Collaborated  with print account executives to maintain a pipeline through CRM software.
  • Stayed informed and shared consistently with digital and print teams consumer trends while demonstrating and maintaining top-of-mind awareness as a leader in a high-energy, fiercely competitive space.
  • Sold between $35k - $50k per sales period or $125k quarterly.
Sep 2010 - Jan 2011

Social Media Strategist & Account Management

Quantum Communications


  • Created, implemented, maintained, and reported social media initiatives and strategies for advertising agency clients.  Verticals and services include healthcare, financial, legal, professional, consumer products and non-profits at both the B2B & B2C levels. 
  • Experimented with new, innovative and alternative ways to leverage social media activities.
  • Monitored trends in social media tools, trends, and applications and appropriately apply that knowledge to increase the use of social media to engage clients and their target audience.
  • Strategized with senior management and account  management teams on incorporating relevant social media techniques and tools for clients as well as internal corporate culture.
  • Measured and reported  the impact of social media on the overall marketing efforts for clients.
Jun 2009 - Nov 2009

Business Development Advisor

  • Evaluated prospective clients full potential by utilizing marketing, research, information management and social media to determine appropriate strategic opportunities and solutions.
  • Focused on implementation of Digital BluePrint to compliment strategic business plan using emerging technologies, applications, products, services and companies.
  • Established strategic partnerships that can be implemented seamlessly and transparently.
  • Assessed marketing opportunities and target markets.
  • Created intelligence gathering on prospective customers and partners.
  • Generated leads for possible sales and strategic partnerships and alliances.
  • Advised with drafting and enforcing of sales policies and processes.
  • Followed-up, document and maintain sales activities, communications and pipeline by maintaining open source communications via database, forecasting, email, and social media applications.
  • Created and assisted with formal proposal or presentation management and writing.
  • Responsible for securing over $150,000 in annual revenue with new business.
Jul 2008 - Mar 2009

Business Development Manager

Vibrant Nation
  • Responsible for a diverse variety of business development within a start-up web community created for affluent, educated, accomplished, savvy and professional Baby Boomer women
  • Successfully developed and secured partnerships with brands and services targetting Baby Boomer women including Gaiam, Cold Water Creek, Origins, Endless Pools, Nordstroms, Intuit, Macy's, etc. in diverse verticals including automotive, home and garden, financial, career, travel, fashion and beauty, food and drink, and eco/green.
  • Coordinated with editorial team to secure interviews, sponsorships, promotions, features and contests while working with advertising agencies, public relations firms, bloggers, online communities and social media communities to brand, promote, educate, target and position various products and services for Baby Boomer women.
  • Assisted with both front-end and back-end planning/blueprint for major redesign of beta site for official soft launch in less than three months while securing advertising and sponsorship opportunities.
  • Increased traffic and membership from ground zero to over 25,000 members in less than 4 months while assisting and integrating social media applications using content to drive traffic.
  • Utilized and assisted with SEO and SEM strategies and campaigns to drive traffic, increase search engine rankings, increase brand awareness; issue press releases and promote editorial content.
  • Created, developed and executed various and diverse types of advertising and sponsorship campaigns to monetize traffic and content including CPM, CPL, CPA, PPC and Affiliate campaigns.
  • Developed consultative relationships with well recognized brands and services seeking highly desirable yet under-served audience.
  • Embraced and utilized multiple marketing and consultative selling and marketing strategies including direct mail, email, database, co-registration, lead generation and advertorial campaigns.
Jan 2008 - Jul 2008

Director of New Business Development

  • Created and implemented new business development, partnerships, and strategic alliances.
  • Sold, marketed and provided customer service and support for website design, development, programming and marketing services at both the B2B and B2C levels.
  • Cold-called, developed, and provided consultative selling and marketing solutions with an average price point of $75k-$100k
  • Coordinated with account services, web design, marketing and programming on all elements of creating and marketing professional websites from small business to large corporate websites.
  • Interfaced, consulted and presented to "C" level senior officers and management for custom website development and marketing needs.
  • Consulted on various website, development and marketing services including SEO, SEM, email marketing, ecommerce, RSS, social media marketing, blogs, and more.
Dec 2005 - Jan 2008

National Product Advertising Director

Angie's List
  • Sold over $250,000 annually for all print  and online national product advertising sales.
  • Developed National Product Sales Department from ground zero.
  • Sold first national advertising client in company's 9-year old history within 90 days of being hired.
  • Developed partnerships and strategic alliances with various home improvement product, retailers, and resellers in both B2B and B2C markets
  • Developed, created and implemented targeted email campaigns to product vendors, media buyers, ad agencies, and corporate marketing departments at both the B2B and B2C levels.
  • Managed affiliate marketing partnerships and alliances.
  • Sold, serviced, supported and managed all national and regional print, electronic and web advertising.
  • Contributed to strategic decisions in multiple departments including marketing, editorial, advertising sales and web design, social media intergration and development initiatives.
Jan 2003 - Jan 2005

Online Automotive Sales Executive

The Indianapolis Star
  • Online automotive sales executive responsible for major metropolitan newspaper automotive web based product sold to small and large automotive accounts - franchised and independent - in the greater Indianapolis  metropolitan market.
  • Successfully reinvented online automotive sales department by developing affinity with affiliate automotive product in addition to online advertising campaigns to major automotive dealership groups including Tom Wood, Ray Skillman, Andy Mohr, O'Brien Family, Bob Rohrman and large major independendents including National Car Sales, Bart's, and Budget Car Sales and Leasing.
  • Consistently attained monthly revenue and sales goals averaging over $120,000 per month or 1.5 million annually in online automotive sales.
  • Provided outstanding customer service, support and sales to over 120 Indianapolis automotive dealerships on a daily basis.
  • Maintained high level of customer service through training, seminars, enewsletters, and online and offline presentations and seminars.
  • Consistently maintained over 85% market share with a 98% retention rate for over two years.
  • Awarded 2004 National Salesperson of the Year and Online Sales Rookie of the Year.
Apr 2001 - Dec 2002


  • Responsible for selling commercial audio sound applications, solutions and services to all applicable vertical markets and industries at a local, regional and national level.
  • Provided customer sales, service and support on various commercial applications including marketing-on-hold; music-on-hold, drive-thru communications, speakers, music lifestyle programming, retail audio architecture, and more.
  • Consistently billed over $20k per month in new and recurring business
Jun 1996 - Mar 2000

Regional Sales and Marketing Director

Intersound Distribution and Platinum Entertainment
  • Developed and implemented national sales and marketing programs for independent record label and distributor.
  • Organized and coordinated all national sales and marketing for new releases, catalog and seasonal promotions at both the brick & mortar, catalog and ecommerce levels in various music genres including Rock, Rap, R&B, Country, New Age, World and Classical.
  • Spear-headed all retail campaigns and programs with vendors, sales and distribution teams on a regional and national level.
  • Supervised national retail sales and marketing department for Tower Records, Virgin Megastores, Best Buy, Walmart, Circut City, Target, The Nature Company and large independent stores.
  • Managed and supported over 35 outside regional sales representatives with two major distributors on all key releases and catalog in all music genres.







Social Media

Over 6 years experience in social media applications, marketing, strategy, and management

Magazine Manager

Social Media Applications

twitter, facebook, digg, delicious, friendfeed, FlickR, RSS



Email Marketing

FileMaker Pro


Microsoft Office