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Summary

Multi-Lingual Senior Marketing Professional

• 14 years' experience in cross-functional project management

and implementation of international marketing campaigns

• Digital/social media and search engine marketing focus

• Leading technology and online services companies

• Mainly regionally strategic but also local hands-on roles

• Consumer (B2C) as well as channel/enterprise (B2B) marketing

• EMEA (Europe, Middle East, Africa) markets

Work experience

Feb 2012Present

MARKETING MANAGER and OWNER

JUGGLES Marketing Ltd.

Some achievements to get an idea:

- Vertically integrated initiatives from strategic marketing planning and budget preparation to anchoring with management for e.g. a FIFA World Cup campaign with tickets to the final as main price

- Led the timely and cost-effective implementation of online and offline campaigns including banners, pop-ups, micro sites, e-mailings, SEO and CPC Google Ad campaigns, point-of-sale collateral and retail/channel trainings

- ROI-measurement of campaigns tracking and evaluating KPIs like cost per click, monthly views, viewer behaviour, etc. and drawing the necessary conclusions

Mar 2006Jan 2012

MARKETING CAMPAIGN MANAGER EMEA

AMD - Advanced Micro Devices, EMEA, London

Initiated, planned, anchored and implemented EMEA Go-to-market campaigns for new products and technologies by defining the EMEA-program framework for the company´s major endconsumer and channel campaigns incorporating all marketing tools, timeline, budget and ROI metrics, incl. anchoring at global HQ for respective budget commitment while physically and virtually leading the project team across EMEA.

Some examples to get an idea:

- AMD VISION online consumer campaign with involvement of 12 online retailers in 9 different countries and a total of 180 Mio page impressions

- AMD UNLEASH channel promotion campaign with 32.000 incremental products sold

- Ferrari Partner Training portal management with 2.500 users and 12 incentivised training modules across 9 languages per year

Jan 2005Mar 2006

MARKETING MANAGER, CENTRAL & EASTERN EUROPE

IronPort Systems Central & Eastern Europe, Munich

Successfully established a previously non-existent marketing role for DACH, BeNeLux and Eastern Europe from the ground up with full planning, HQ-anchoring, implementation and budget responsibility. Some examples to get an idea:

- Public Relations: worked closely with 16 most important journalists and created 13 press releases and coverage of 64 key articles; managed overall PR strategy and anchored it with global management

- Event Management: organized 43 events and trade fair participations across 2005 including collateral creation for sales support during the events

- Case Study Program: initiated and maintened customer reference programme including case studies of 8 major customers

- Advertising: created and media-planned 9 print and online campaigns

- Direct marketing: designed, createdand despatched bi-weekly direct mailings and customer e-newsletters

- Online: established and maintained the regional company web site

- Fully owned the marketing strategy and budget for the region

- Managed and evaluated the PR and creative agencies and other suppliers 

Jan 2002Dec 2004

TRADE MARKETING MANAGER, EMEA

Sony Ericsson Mobile Communications, EMEA, Munich

Project-managed international product launch campaigns. Some examples to get an idea:

- 12 Point-of-sale- and sales promotion campaigns for the hero mobile phones Z5, T610, P800, Z600, involving Sony products like the AIBO robot or VAIO laptops

- Organized major T610 product demo tour within mobile phone retailers involving the design of the demo funiture to the creation of the training material

- Developed in-store product displays and retail material for each product launch

- Actively involved in TV advertising and outdoor billboard production

- Organised events, trade fair and PR activities

- Fully owned the project implementation and budget

- Managed and evaluated the London-based marketing agencies

- Coordinated all activities with the local marketing and sales units across EMEA while anchoring all projects with global management in UK and Sweden 

Apr 1999Dec 2001

ADVERTISING & PROMOTION COORDINATOR, EUROPE

SONY Mobile Communications Europe, Munich

- Marketing Communications project support

- Event Management

- Press Releases creation

- Marketing collateral and Sales promotion material production

Education

Sep 1995Jun 1999

Bachelor of Language

National Language Institute Munich

References

Stefanie Storch

“I have had the pleasure to work with Helga at IronPort Systems where she was Marketing Manager for Central and Eastern Europe. She built the position from scratch, as the company only just started out, and took a methodic and strategic yet very hands-on approach. The fact that she is a very self-motivated person and can juggle a large amount of tasks at once must have helped her a great deal in organizing the number of events and wide array of marketing activities which come with starting up a marketing position. Since she is a very outgoing and amicable person, her contact with the partner companies for co-op marketing activities and journalists for press activities was great.” April 16, 2012

Per-Axel Larsson

“Helga is a very ambitious and competent project leader that I have enjoyed a lot to work with. She is a multitasker and quickly understands the correct priorities to set. She is very team oriented and at the same time very strong in driving her own projects. Be sure she will always pull out that extra energy to ensure the very best end result.” 

March 15, 2012

Pete Burgess

“Helga is a delight to work with. She knows what is required and communicates it concisely. She always takes a strategic view and her highly professional campaign management skills mean no details get overlooked. She is very responsive and time conscious, and although she has high expectations she empowers colleagues and partners to make their own decisions. She's good fun to work with too!”

March 28, 2012

Jan Dahms

Helga is working for us since September 2013 and she is a fantastic support to me and our team when it comes to establishing a market presence for thePlatform in DACH. She comes with great ideas on new marketing initiatives, is creative for localization activities and she is very reliable and self-going when it comes to working directly with the EMEA HQ in the UK. She has great knowledge in marketing, online marketing and the media space, is very sympatic and trustful. It's a real pleasure to work with her as person and service provider.

Danielle Dichter

“Helga made a very strong contribution to the marcom team during her time with Sony. She is a resourceful and task-oriented person. I've known her as a hard-working and loyal self-starter who immediately undertook projects with enthusiasm and purpose, and quickly understood the key imperatives and how to deliver the task in hand. She has demonstrated excellent project management and marketing communication skills” April 24, 2012

Denise Pritchard

“I've worked with Helga on a number of projects during her time at AMD. She is a great project manager who combines strategic vision with an eye for detail and great understanding of the market. The projects we worked on were complex, pan-European and multi-lingual and Helga's ability to keep a cool head at all times ensured that the team delivered on time and on budget. I would not hesitate to recommend Helga and wish her every success with her new campaign management business.” April 23, 2012

Linh Bergen-Peters

“Helga was a key member of the EMEA Consumer Marketing team in my organisation. She is a senior marketer who is both strategic as well as skilled at managing complex marketing programs across several countries. Flexible, a resourceful problem solver, and a strong communicator, Helga would succeed in any area of responsibility within a marketing organization. She has been well respected by key stakeholders, colleagues, customers, and agencies alike, and I look forward to watching her continued success as her career progresses.” April 17, 2012

Skills

German language skills
Spanish language skills
Swedish language skills
English language skills
Marketing Management

Portfolio