Multi-Lingual Senior Marketing Professional

• 14 years' experience in cross-functional project management

and implementation of international marketing campaigns

• Digital/social media and search engine marketing focus

• Leading technology and online services companies

• Mainly regionally strategic but also local hands-on roles

• Consumer (B2C) as well as channel/enterprise (B2B) marketing

• EMEA (Europe, Middle East, Africa) markets

Work experience

Work experience
Feb 2012 - Present


JUGGLES Marketing Ltd.

Some achievements to get an idea:

- Vertically integrated initiatives from strategic marketing planning and budget preparation to anchoring with management for e.g. a FIFA World Cup campaign with tickets to the final as main price

- Led the timely and cost-effective implementation of online and offline campaigns including banners, pop-ups, micro sites, e-mailings, SEO and CPC Google Ad campaigns, point-of-sale collateral and retail/channel trainings

- ROI-measurement of campaigns tracking and evaluating KPIs like cost per click, monthly views, viewer behaviour, etc. and drawing the necessary conclusions

Mar 2006 - Jan 2012


AMD - Advanced Micro Devices, EMEA, London

Initiated, planned, anchored and implemented EMEA Go-to-market campaigns for new products and technologies by defining the EMEA-program framework for the company´s major endconsumer and channel campaigns incorporating all marketing tools, timeline, budget and ROI metrics, incl. anchoring at global HQ for respective budget commitment while physically and virtually leading the project team across EMEA.

Some examples to get an idea:

- AMD VISION online consumer campaign with involvement of 12 online retailers in 9 different countries and a total of 180 Mio page impressions

- AMD UNLEASH channel promotion campaign with 32.000 incremental products sold

- Ferrari Partner Training portal management with 2.500 users and 12 incentivised training modules across 9 languages per year

Jan 2005 - Mar 2006


IronPort Systems Central & Eastern Europe, Munich

Successfully established a previously non-existent marketing role for DACH, BeNeLux and Eastern Europe from the ground up with full planning, HQ-anchoring, implementation and budget responsibility. Some examples to get an idea:

- Public Relations: worked closely with 16 most important journalists and created 13 press releases and coverage of 64 key articles; managed overall PR strategy and anchored it with global management

- Event Management: organized 43 events and trade fair participations across 2005 including collateral creation for sales support during the events

- Case Study Program: initiated and maintened customer reference programme including case studies of 8 major customers

- Advertising: created and media-planned 9 print and online campaigns

- Direct marketing: designed, createdand despatched bi-weekly direct mailings and customer e-newsletters

- Online: established and maintained the regional company web site

- Fully owned the marketing strategy and budget for the region

- Managed and evaluated the PR and creative agencies and other suppliers 

Jan 2002 - Dec 2004


Sony Ericsson Mobile Communications, EMEA, Munich

Project-managed international product launch campaigns. Some examples to get an idea:

- 12 Point-of-sale- and sales promotion campaigns for the hero mobile phones Z5, T610, P800, Z600, involving Sony products like the AIBO robot or VAIO laptops

- Organized major T610 product demo tour within mobile phone retailers involving the design of the demo funiture to the creation of the training material

- Developed in-store product displays and retail material for each product launch

- Actively involved in TV advertising and outdoor billboard production

- Organised events, trade fair and PR activities

- Fully owned the project implementation and budget

- Managed and evaluated the London-based marketing agencies

- Coordinated all activities with the local marketing and sales units across EMEA while anchoring all projects with global management in UK and Sweden 

Apr 1999 - Dec 2001


SONY Mobile Communications Europe, Munich

- Marketing Communications project support

- Event Management

- Press Releases creation

- Marketing collateral and Sales promotion material production


Sep 1995 - Jun 1999

Bachelor of Language

National Language Institute Munich



German language skills

Spanish language skills

Swedish language skills

English language skills

Marketing Management