Jude Tan Lian Boey

Developed strategies and direction for Axway Asia North & South's partner channel business. Responsibilities included  recruiting and enabling partners,  and developing business models to drive and grow partner-influenced revenue.  

Notable Achievements:

- Grew partner network from 7 to 15 active resellers and service  providers
- More than 50% turnover of 2008 contributed by the partner channel
- Launched the Partner Portal to support the partner network

Developed Axway business for the Asia North market  (Hong Kong, Korea, Taiwan and China).   Collaborated with Swift Hong Kong on its early adopter Swiftnet Fund program. The collaboration helped us achieve the following: 

• 1st vendor in Asia Pacific to achieve Certification for Axway Swiftnet Fund  solution
  
• Roadshow presentation with Swift partner  to introduce Axway Certified Solution
  
• Axway became the 1st vendor to close a Swiftnet Fund deal  in Hong Kong
  
• Appointed Swiftnet Fund Partners in Taiwan, Hong Kong, and China
  
• Subsequently winning 3 more partner-led deals in Hong Kong, Taiwan and Beijing 
• Promoted to Regional Director, Partners & Alliances Asia Pacific,  a newly created support function, based out in Malaysia
  

Started the American-based software company in Hong Kong. Led  a 3-person team,  we raised Mercator's profile by securing 4 strategic accounts, namely HSBC, Hong Kong Stock Exchange, First State Investment, Shanghai Pudong Bank within the 1st year of operation.

P&L, budget, operations, and business development responsibilities.

In mid of 2003, Mercator was acquired by Ascential and later by IBM.  Headhunted and decided to join Axway due to uncertainties in Mercator.

Grew the company of 4 staff to 27 in 2.5 years.  Set up processes and telemarketing team to support the system integration business.  Developed an information management system to track marketing and sales activities and performance. Grew sales revenue from HK4 million to more than HK$25 million.  Was one of the top 5 resellers of Cisco communication solutions.

Responsible for P&L, operations, general management, sales and marketing management.

Advanced rapidly to management role and delivered measurable improvements in multiple areas of performance: revenue, customer satisfaction, education and training.  Built teams of talented professionals and motivated entire staff to work together to achieve stretch goals.  Built MCSB E&T  as one of the leading brands in Education & Training.

Awarded as one of the Top 3  Novell Education Centers in Asia.  Also a Microsoft Authorized Technical Education Centre, Authorized Education Centre for the Malaysian Government HRD Fund and the sole licensee for US  Learning Tree programs in Malaysia and Singapore. 

Managed a team of 25 training managers, instructors and sales personnel across 4 centers in Malaysia and Singapore.  

Responsible for P&L, operations, sales and marketing and general management.

While working towards a degree in mass communications, I also found part time work as a public affair assistant in Kaiser.  After graduation, I assumed fulltime role, assisting in PR activities and producing a monthly employee newsletter.

In early 1989, I returned to Malaysia when its economy improved.