Jude Tan Lian Boey

  • Kuala Lumpur Selangor
Jude Tan Lian Boey

Executive Director


Executive Director with general management, international and  marketing experience.  Proven ability to create and bring new  products or programs to market, develop partners and alliances and grow startups. Personable leader who is able to build a productive and healthy company culture, while maintaining financial discipline. Proven capabilities for leading, motivating, and developing a staff of diverse backgrounds and expertise, across multiple operations.

Professional Experience

2011 - Present

LeadWomen Sdn Bhd

LeadWomen is  a company focused on supporting our nation's 30% aspirational target of advancing qualified and talented women into senior decision-making and board director roles.   

 Executive Director

Oversee and lead finance, business planning, human resources, administration, marketing and information technology.   Jude is also part of the assessment coaching team under the Ministry of Women's sponsorsed Women Directors Programme (WDP) initiative.  The one-to-one sharing session has not only honed her skills and abilities to help these women increase clarity on their own aspirations and goals, but also a learning and growing journey for herself.

 Notable achievements include:

  • Coached more than 400 women leaders under the WDP programme (2012-2014) 
  • Presenter at the Breakfast Talk,  Bursa Malaysia, on the topic "How to Source for Women Directors"
  • Developed the A&P strategy and marketing plan and  wrote the sponsorship package  for the BRAND YOU conference which was successful held in July 2015 and attracted more than 200 women leaders
  • Played a key role in securing 3 strategic sponsors - Sunway Group, Telekom and Siemen Malaysia - for the BRAND YOU conference in 2015
  • Played a key role in the successful launching of the Women Directors Convention in 2014 which was attended by more than 350 women leaders
  • Wrote and secured an IT grant for LeadWomen's website and Portal hosting needs
  • Championed and launched the LeadWomen Portal for the WDP alumni and other women leaders. The portal provides continuous learning, networking and driving placement opportunities
  • Co-authored the Concept paper and proposal for a Women In Leadership programme framework for Tanzania UN Commonwealth

Work experience

Work experience
Mar 2006 - Mar 2009

Regional Director, Asia Pacific

Axway Software

Developed strategies and direction for Axway Asia North & South's partner channel business. Responsibilities included  recruiting and enabling partners,  and developing business models to drive and grow partner-influenced revenue.  

Notable Achievements:

- Grew partner network from 7 to 15 active resellers and service  providers
- More than 50% turnover of 2008 contributed by the partner channel
- Launched the Partner Portal to support the partner network

Feb 2004 - Feb 2006

Regional Manager, Asia North

Axway Software

Developed Axway business for the Asia North market  (Hong Kong, Korea, Taiwan and China).   Collaborated with Swift Hong Kong on its early adopter Swiftnet Fund program. The collaboration helped us achieve the following: 

  • 1st vendor in Asia Pacific to achieve Certification for Axway Swiftnet Fund  solution
  • Roadshow presentation with Swift partner  to introduce Axway Certified Solution
  • Axway became the 1st vendor to close a Swiftnet Fund deal  in Hong Kong
  • Appointed Swiftnet Fund Partners in Taiwan, Hong Kong, and China
  • Subsequently winning 3 more partner-led deals in Hong Kong, Taiwan and Beijing 
  • Promoted to Regional Director, Partners & Alliances Asia Pacific,  a newly created support function, based out in Malaysia

Feb 2001 - Dec 2003

Country Manager,  Hong Kong

Mercator (now IBM)

Started the American-based software company in Hong Kong. Led  a 3-person team,  we raised Mercator's profile by securing 4 strategic accounts, namely HSBC, Hong Kong Stock Exchange, First State Investment, Shanghai Pudong Bank within the 1st year of operation.

P&L, budget, operations, and business development responsibilities.

In mid of 2003, Mercator was acquired by Ascential and later by IBM.  Headhunted and decided to join Axway due to uncertainties in Mercator.

Jul 1998 - Dec 2000

General Manager, Hong Kong

MCSB Systems

Grew the company of 4 staff to 27 in 2.5 years.  Set up processes and telemarketing team to support the system integration business.  Developed an information management system to track marketing and sales activities and performance. Grew sales revenue from HK4 million to more than HK$25 million.  Was one of the top 5 resellers of Cisco communication solutions.

Responsible for P&L, operations, general management, sales and marketing management.

Mar 1989 - Jun 1998

Assistant Vice President, Malaysia & Singapore

MCSB Systems - Education & Training

Advanced rapidly to management role and delivered measurable improvements in multiple areas of performance: revenue, customer satisfaction, education and training.  Built teams of talented professionals and motivated entire staff to work together to achieve stretch goals.  Built MCSB E&T  as one of the leading brands in Education & Training.

Awarded as one of the Top 3  Novell Education Centers in Asia.  Also a Microsoft Authorized Technical Education Centre, Authorized Education Centre for the Malaysian Government HRD Fund and the sole licensee for US  Learning Tree programs in Malaysia and Singapore. 

Managed a team of 25 training managers, instructors and sales personnel across 4 centers in Malaysia and Singapore.  

Responsible for P&L, operations, sales and marketing and general management.

1981 - 1988

Public Affairs Executive

Kaiser Health Foundation

While working towards a degree in mass communications, I also found part time work as a public affair assistant in Kaiser.  After graduation, I assumed fulltime role, assisting in PR activities and producing a monthly employee newsletter.

In early 1989, I returned to Malaysia when its economy improved.


1985 - 1988


California State University - Hayward

Did two years of IT/Management courses to equip myself with IT knowledge and to keep abreast with emerging trends and directions then.

Aug 1981 - May 1985

Bachelor of Arts - Mass Communication

California State University - Hayward

Attended California State University and graduated with a Bachelor of Mass Communications degree. I was active in the campus' Editorial Board and served as a staff writer for  the University's weekly newspaper.


Feb 2009 - Sep 2012

Certified eMarketer

eMarketing Association, USA


Written 12 articles for Helium Writer Marketplace (2008-2010)

Rotary Community Work in 2015

Outside of work, Jude is a Rotarian.  The following are some of the community work which she participated in.

  1. Past sponsor and current Mentor for the Rotary Education Fund (REF) project, which mission is to nurture and develop underprivileged youths to become useful members of society by supporting their education holistically.
  2. Helper and promoter of the Medical Camp project where a group of volunteered doctors, nurses, red cross and young Rotaracts came together to provide free general health checkup for the urban poor of the Pantai Dalam community
  3. Sponsor and helper for the old folk home's Christmas Celebration