Juan Carlos FDZ Yépez

Juan Carlos FDZ Yépez

TI Marketing Specialist

Professional experience

Experiencia profesional
may 2014 - presente

Senior Marketing Analyst

ESET Latinoamérica
  • Represent of the local marketing team in country leadership meetings
  • Execute of the portfolio marketing calendar and launch innovations strategies
  • Development of B2B and B2C marketing area within the company at México
  • General Local Marketing Mexico Management
  • Lead Generation (B2B)
  • Manage and control of budget and expenses
  • Events (ESET Security Day, Sponshorhips, Trade shows),
  • Relationship marketing strategies
  • Marketing Retail Management (Office Depot, Office Max, Compudabo)
  • Country Partner Support
  • Planning and Execution of local initiatives
  • Detection of need for new communication materials
  • Institutional Relations/RSE (ESET Social Responsibility)/Mexico Ciberseguro

Achievements:

  • Implementation of the Loyalty channel program "COMPRA Y VUELA CON ESET"
    • 263 distribution channels registered
  • Launch of the christmas campaign "COMPRAS EN LÍNEA" at different points of sale
  • Launch of the educational initiative: Mexico Ciberseguro
    • Partnerships with Santillana, UNICEF, UVM, UNAM Cert
ene 2013 - abr 2014

Marketing Manager

Dicofra Security Consulting
  • Dicofra is a business partner of manufacturers such as VMWare, Trend Micro, Palo Alto Networks, Blancco and Netscout.
  • Development and implementation of B2B marketing area within the company through a consulting scheduled for three months in its first phase.
  • 2013  Marketing plan proposal, based on demand generation, positioning, branding andrelationship marketing strategies conducted through tactics such as: SEO, SEM, remarketing, behavioral targeting, content marketing (newsletter, email marketing, social media, webinars), events, sponsorships, ATL andtelemarketing.
  • 2013 communication plan proposal based on branding strategies (brand wareness) to complete communication strategy integrating the corporate image element to the company.
  • Reporting directly to the CEO.

Achievements:

  • Internal Communication (Management and development of corporate intranet)
  • Management and development of the website www.dicofra.com
  •  Management and development of the corporate blog noticias.dicofra.com
  • Marketing content (videos, notes, whitepapers)
  • Strategy Consolidation of the social networking platform
  • Participation as a sponsor of the World Business Forum 2013
oct 2010 - dic 2012

Marketing Manager

Avantis - SAP Gold Partner
  • Marketing B2B Activities
  • Lead Generation, Coordinating a Sales Team of 2 people
  • Projects tracking / conducting all the activities and projects related to the segment
  • Control and monitoring of sales opportunities (CRM)
  • Development and Implementation of the annual Marketing Plan
  • Development and Implementation of Digital Marketing activities within the Marketing Plan as Webinars, Google AdWords Campaigns, Landing Pages, Social Media and emailing campaigns
  • Strategic alliances with Clients such as Grupo Editorial Gasca
  • Coordination and Organization of Corporate Events for Clients and Lead generation events
  • Relationship Marketing
  • Innovation, Leader of the process of generating new ideas, Development of Creative Concepts for Advertising and Communications Campaigns
  • Strategic planning and budget management, identifying areas of opportunity
  • Coordination of the development and optimization of corporate web page www.avantis.mx
  • Creation, development and implementation of the referral program called "Referral Rewards" since June 2011
  • Agencies Management (Harrenmedia, CALLS; Marketing 911, Immeetingplanners, Burson Marsteller and ACmocion)
  • Knowledge of market and consumers; identifying key drivers of purchase
  • Development and Creation of Creative Pieces (Photoshop, Illustrator, Indesign, Flash)
  • Direct Report: General Director

Achievements:

  • In 2011 a ratio of acceptance by the sales team 17.65% of leads generated
  • In 2012 a ratio of acceptance by the sales team of 33.49% of total leads generated with 68% of the total investment in 2011
  • Return on Investment in 15 000 USD in MDF's
sep 2006 - jul 2007

Marketing Coordinator

Finsol Financier
  • Image and Corporate Indentity
  • Brand Activation of Finsol Financier in 80 points of the Mexican Territory
  • Media Plan for Finsol Financier in 80 branches using ATL and BTL strategies
  • Coordination and implementation of communication strategy for Endomarketing events in different points of Mexico (Veracruz, Monterrey and Puebla)
  • Coordination and purchase of printed and POP material
  • Agencies Management
  • Suppliers Price Negotiations
  • Coordination of the communication strategy for launching new products (Remittances, Savings, Insurance)
  • Inventory and Supply Channel of printed and promotional items to all branches inside Mexican Territory
  • Event Organization (From 550 to 700 people)
  • Direct Report: Marketing Manager
abr 2004 - ago 2006

Marketing Coordinator

Sports World Corporative
  • Monitoring and implementation of the Image and Corporate Identity of the Company
  • Coordination and execution of brand loyalty strategies like the development and implementation of the event called "Evolution Challenge" in its first emission
  • Brand Activation at different points in Mexico City
  • Sports World Anniversary Events Organization for clients (from 600 to 2000 people)
  • Coordination and purchase of printed and POP material
  • Direct Marketing Strategies
  • Coordination of creative pieces to Launch New Products (B4Life, Evolution Challenge)
  • Coordination of sales promotion campaigns
  • Coordination of strategic alliances with Pontiac, Nutrisa, Nike, Gatorade, etc..
  • Suppliers Price Negociations
  • Sponsorships
  • Inventory and Supply Channel of of printed and promotional items to all clubs in Mexico City
  • Direct Report: Marketing Director
sep 2003 - mar 2004

Internship at Heatlh Department

Burson Marsteller
  • Schering (Yasmín, CELSAM, Betaferon), Allergan (BOTOX), Roche (Xenical), Aventis (Lantus), GSK (Levitra)
  • News Monitoring
  • Media Tours Coordination inside of the Mexican Territory
  • Media Interview Coordination
  • Event Coordination
  • Administrative Support

Formation

Formación académica
feb 2012 - may 2012

Diploma

EduMac


nov 2010 - ene 2011

Diploma

EduMac

Skills

Habilidades

NetSuite

Salesforce

SAP Business One

SAP CRM

Adobe Photoshop Elements

English

TOM Micro

Microsoft Office

Social Media

Adobe Flash

Adobe Illustrator

Adobe Photoshop

Certifications

Certificaciones

Software Marketing SAP Certification

SAP

Social Media Academy 2010

SAP
ene 2013 - ene 2014

Deep Security 8.0

Trend Micro
ene 2013 - ene 2014

Data Loss Prevention 5.5

Trend Micro
ene 2013 - ene 2014

InterScan Web Security 5.5

Trend Micro
ene 2013 - ene 2014

Mobile Security 7.0

Trend Micro
ene 2013 - ene 2014

OfficeScan 10.6

Trend Micro
ene 2013 - ene 2014

SafeSync for Business

Trend Micro
ene 2013 - ene 2014

ScanMail for Microsoft Exchange 10.2

Trend Micro
ene 2013 - ene 2014

VMware Sales Professional Program

VMware
feb 2010 - feb 2012

IELTS ACADEMIC

International House