• Bogota, Colombia
Juan Andres Martinez

Juan Andres Martinez

General Manager / Master in Digital Marketing

Summary

Manager with over 15 years of experience in important national and multinational companies. Bachelor in Business Administration with a Specialization in Marketing and a Master’s Degree in Digital Marketing. Fluent in English and Spanish. Superior leadership and team management skills.

Professional Profile

Manager with over 15 years of experience in important national and multinational companies. Bachelor in Business Administration with a Specialization in Marketing and a Master’s Degree in Digital Marketing. Fluent in English and Spanish. Superior leadership and team management skills.

Work History

Work History

General Manager

Jul 2012 - Present
Level Up Latam (Bogota, Colombia)
  • In charge of setting up the Hispanic American headquarters in Bogota, Colombia and managing all of the operation including Argentina, Chile, Mexico, Colombia and Peru.
  • Directed all of the areas including marketing, product, finance, sales and IT and over 70 employees.
  • Launched 4 MMO games(Forsaken, Assault Fire, Smite, Hex) with more than 3 million registered users.

Marketing Manager Latam

Nov 2011 - Jul 2012
Groupon Latam (Santiago, Chile)
  • In charge of the marketing teams in Chile, Argentina, Colombia, Peru, Mexico, Panama, Uruguay and Puerto Rico.
  • Directed all of the Marketing Strategies and Developing the Marketing Plan for Groupon in Latin America.

Marketing Manager Colombia

Jan 2011 - Oct 2011
Groupon (Bogota, Colombia)
  • Planned, Developed and directed all of Groupon Colombia's marketing plan, actions and budget; including digital and traditional advertisement, social media, press releases, B2B strategies and corporate events; leading to more than 2 million mail subscribers, US $2 Million in sales, 80,000 transactions and more than 120,000 daily unique visitors.

New Media Marketing Manager

Aug 2008 - Nov 2010
Casa Editorial El Tiempo (Bogota, Colombia)
  • Directed all of the Marketing Strategies for all of Casa Editorial El Tiempo's Internet products, including: eltiempo.com, portafolio.com. co, elempleo.com, vive. in, metrocuadrado.com, clasificar.com, metrabajo.com, futbolred.com, revistadonjuan.com, citytv.com. co, guiaacademica.com, enter.com. co, cambio.com. co, motor.com. co. All of these websites accrue more than 11 million monthly unique visitors.
  • Managed and Developed Business to Business Marketing strategies directed towards advertising agencies and media brokers for all of El Tiempo's information portals; towards Human Resources departments for Elempleo.com; towards Real State Agencies and Constructors for Metrocuadrado.com; and towards Car Dealers for Clasificar.com and Carroya.com.
  • Developed all of the Marketing Strategies for Casa Editorial El Tiempo's mobile products, including: m. eltiempo.com, m. portafolio.com. co, and m. vive. in, having more than 550. 000 monthly unique visitors.
  • In charge of the Search Engine Optimization (SEO), Pay per Click campaigns in Search Engines(SEM), Social Media and Analytics teams. Planned and conceptualized advertisement campaigns in digital and traditional media like banners, text ads, e-mail marketing, print advertisement, radio advertisement, television ads, within others.

Entertainment Product Manager

Aug 2006 - Aug 2008
Casa Editorial El Tiempo (Bogota, Colombia)
  • Planned, developed and directed all of the entertainment projects for the New Media department of Casa Editorial El Tiempo.
  • Directed, launched and managed www.vive.in, a city and entertainment guide for Bogotá, Cali, Medellín, Barranquilla and Cartagena, which under my supervision gained more than 600. 000 unique monthly visitors.
  • Created strategies in order to achieve the projected number of page views, unique visitors, and other key performance indicators for vive. in and other entertainment projects.

Administrative Director

Mar 2004 - May 2005
American Express Travel Services - Expreso Viajes (Bogota, Colombia)
  • Directed the marketing, human resources, general services, and information technology areas.
  • Arranged and presented commercial and value offers for global biddings to corporate customers.
  • Developed and deployed Business to Business and Business to Consumer marketing campaigns.

Business Development Director

May 2001 - Mar 2004
American Express Travel Services - Expreso Viajes (Bogota, Colombia)
  • Directed, planned and executed marketing, business development and IT strategies
  • Coordinated the relationship with American Express’ Latin-American headquarters
  • Developed offers for regional and local bids

E-Business Strategy Consultant

Nov 1999 - May 2001
Axesnet S.A. (Bogota, Colombia)
  • Researched the customers' business models and technologies in order to adapt them to an Internet platform. Analyzed and proposed the best technologies according to the specific project and customer.

Market Analyst

Jun 1999 - Nov 1999
Pfizer (Bogota, Colombia)

Education

Education

MASTER IN DIGITAL MARKETING

2008 - 2009
IE Business School (Madrid, Spain)

SPECIALIZATION IN STRATEGIC MARKETING

2005 - 2006
CESA (Bogota, Colombia)

BACHELOR IN BUSINESS ADMINISTRATION

1996 - 2000
CESA (Bogota, Colombia)

Personal Information

  • Languages: Spanish (Native), English (Fluent)
  • Hobbies: Running, Music, Traveling, Video Games