Senior International Brand Manager - La Paz
STG HQ - Group Marketing
- Responsible for the machine made cigar brand “La Paz”- Best-selling premium cigar in Europe with 8% volume increase in a segment declining by 4%(2014).
- Business Management - Strategy development, product development, financial performance, sales performance tracking and portfolio optimization(bottom and top line).
- Market Analysis - Consumer research in collaboration with the Innovation and Research department and with external agencies.
- Project Management - Leading NPD projects and resource planning via Microsoft Project Management Tool and workshops facilitation; from idea to go-to market.
- STG Sales Academy - La Paz fast learning module development for Local Marketing and Sales Reps.
- ERP System - Supply Chain management and Financial Management.
- Responsible for part time employee.