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Professional Experience


Business Developer

La Abeja Reyna

Creation of several sales outlets in order to amplify our distribution’s network and our products’ scope. Key account management in Córdova, Xalapa and Puerto de Veracruz. Responsible for monitoring the retailers’ inventory in order to guarantee product availability at all times for our customers.


Co-Founder & Partner


Founding Partner of the INFLUYENTE project. I had the primary focus on creating our sales strategy, linking the world of digital marketing and e-commerce.

Influyente’s mission is to be an ambassador of Mexico’s coffee culture, along with the support of farmers and artists.


Cultural Representative Program

Walt Disney World

Creation of experiences for Disney park users. In this program, I strengthened skills related to Customer Service, Sales, and Leadership. I also received during this program certification in “Designing and Delivering Exceptional Customer Experiences”, where I developed the ability to grant a complete experience regarding Customer Service. 


    Coordinator of Retail Industry’s Certification

    Instituto Tecnológico y de Estudios Superiores de Monterrey

    A leader during a student training program to develop their skills in themes such as Buying, Merchandise, Visual Merchandising, Supply Chain and Customer Service. Three generations of students were trained in total.

    Academic Training

    Oct 2016July 2017

    Master’s Degree in E-Commerce and Digital Marketing

    LaSalle Barcelona

    I worked alongside a team in two projects:

    • The development of an E-commerce plan for a local pharmacy in Barcelona called Yesfarma.
    • The launch of a digital marketing plan for a Start-Up focused on the distribution of Mexican handcrafts in Europe.
    Aug 2010May 2016

    Undergraduate’s Degree in Enterprise’s Creation and Development

    Instituto Tecnológico y de Estudios Superiores de Monterrey
    • Study abroad program at San Diego’s University, during the semester August-December 2014.
    • Logistics Coordinator of Triple W, a Student’s Association that organizes events and trips for exchange students studying at Tecnológico de Monterrey.
    • Certificate in Retail Industry, endorsed by the university.