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Academic Training

Masters in E-commerce and digital marketing

lasalle barcelona
Oct 2016July 2017

During the master degree, I worked on two different projects.

  • I worked on the development of an e-Commerce platform for a locally operating pharmacy in Barcelona.
  • Developed a digital marketing plan for a retail Start-Up, specialized in Mexican artisan crafted goods.

Bachelors in Creation and Development of Businesses

Instituto Tecnológico y de Estudios Superiores de Monterrey
Aug 2010May 2016
  • Studied abroad at the University of San Diego for one semester.
  • Logistic coordinator of Triple W, a student organization that plans and holds events and trips for exchange students at Tec de Monterrey.
  • Certificate in Retail Management from Tec de Monterrey.

Professional Experience

Cultural Representative Program - Merchandise

Walt Disney World
Oct 2016Aug 2017

In this program, I was a member of the merchandise team of the main store in  the Mexican Pavilion at the Epcot theme park. A few of my tasks in this position were to support in customer service as well as store operations (Floor Stock, Cashier, Merchandise).

Coordinator in Retail Certification

Instituto Tecnológico y de Estudios Superiores de Monterrey
Jan 2013May 2016
  • Coordinated and advised students in the Retail Certification process, which includes  activities and operations of a shop called TecStore.
  • In charge of training students in five different areas within the store: Store Operations, Shopping, Marketing, Visual Merchandising and Supply Chain.

Internship in Retail

Jun 2013Jul 2013

This internship project is comprised of four main points:

  • Developed a concept for a Retail Store. During the research, I proceeded to analyze customer service issues with store personnel.
  • Designed a new layout for the storage facility to improve efficiency and decrease  transportation time.
  • Created a visual merchandising manual  for MisterTennis shops. 
  • Developed a marketing campaign for the brand in the metropolitan area of Guadalajara.

Internship in Marketing and Logistics

MVS Radio (EXA FM Culiacan)
May 2011Jul 2011
  • I supported the logistics of Exa Concert 2011.
  • Worked in marketing and advertising of the event.


My goal is to become a valuable employee in your organization by sharing and applying my skills and knowledge that I have gained during  my studies and work experiences. Moreover, I strive to further develop my skill set and continuously learn new abilities to create high value results in the work I am assigned to. With my international experience and studies I aim to add a different perspective on projects to ideally provide better results.

To achieve sharing with the people all the experiences and Skills that I have obtained in all my professional Journey And to be able to help people by facilitating and improving their life through my talent, that is my goal.


Spanish : Native

English: Professional