Juan Carlos González Lazcano

Academic Training

Aug 2010 - May 2016

Degree in Creation and Development of Business.

Instituto Tecnológico y de Estudios Superiores de Monterrey
  • Study Abroad at the University of San Diego during the semester August-December 2014.
Jan 2013 - Jan 2014

Certificate in Retail.

Instituto Tecnológico y de Estudios Superiores de Monterrey

Professional Experience

Work History
Jan 2013 - May 2016

Coordinator in Retail Certificate.

Instituto Tecnológico y de Estudios Superiores de Monterrey
  • In coordination of students in the Certificate of Retail in the operation and activities of a shop called TecStore.
  • Training in five different areas within the store: Operation of stores, Shopping, Marketing, Visual Merchandising and Supply Chain.
Jun 2013 - Jul 2013

Internship in Retail.


A project developed four main points : I developed a project for a Retail Store . In the research I proceeded to analyze customer service issues with store personnel . I developed a new layout to the cellar to improve efficiency in transportation. I created a manual visual merchandising for shops MisterTennis , and developed a marketing campaign for the brand in the metropolitan area of ​​Guadalajara.

May 2011 - Jul 2011

Internship in Marketing and Logistics.

MVS Radio (EXA FM Culiacan)
  • Participating in the logistics of Exa Concert 2011.
  • I work in marketing and advertising the event.
Aug 2010 - Dec 2010

Sales Department Assistant.

  • I coordinated a team of five people in the purchasing department to generate the labeling , packaging and generation of guides for merchandise shipments to the different branches .