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Group Director, Forecasting and Revenue Management Solutions

Coca-Cola Enterprises Inc. 1988 - 2008

Member of Revenue Management team, responsible for North American forecasting that drove supply chain and financial forecasts.Business ownership of enterprise solutions for forecasting, planning and customer modeling.Business process facilitation of annual customer and business planning.Led a team of 35 including four direct reports consisting of two directors, one senior manager and an admin.

·Directed the forecast team leader focusing on process effectiveness, model choice and innovation.

·Consolidated the North American forecasting team reducing headcount from 48 to 27 and increased forecast accuracy while saving $2MM annually.

·Thought leader directing development of a 52 week customer planning tool for annual planning of five hundred customers for trade spend negotiation of $1B.

·Envisioned and directed development of an advanced key account manager forecast training curriculum designed to improve accuracy, reduce out of stocks and improve execution.

·Drove development of a standard promotional event data mining platform resulting in more effective management of promotional spend and course correction.


Director, Forecasting, Revenue Reporting and Promotional Effectiveness

Coca-Cola Enterprises Inc. 1988 - 2008

Responsible for leading the continuation of North American forecasting and planning capability development and adoption assurance efforts, as well as standardization of revenue management reporting, promotions communication and promotional effectiveness support processes.

·Led a team of eight including three managers as direct reports, successfully promoting six.

·Installed enterprise forecast platform upgrade for over 400 distribution and production centers.

·Created and gained CFO sponsorship of a $1MM accuracy incentive to assure process participants continued to drive expected results.

·Directing successful requirements creation for an integrated revenue management solution.

·Standardized the first on-demand revenue forecast reporting tool that became the CCE standard.

·Successfully created a standard North American promotions communication tool, reducing 48 local tools to one standard and providing execution communication to over 20,000 employees every day.


Corporate Manager, Strategy Devolopment

Coca-Cola Enterprises Inc. 1988 - 2008

Initiative leader, North American forecast process standardization.Comprehensive responsibilities included vision creation, business case development, requirements design, technology quality control, implementation, adoption assurance and value proof.

·Led team of four business change managers and a technology team, successfully promoting three.

·Developed proof of concept and built the business case for a multi phase release of an enterprise scalable forecasting platform.The largest in the world at that time.

·Led a cross functional team of subject matter experts to develop the first set of forecasting process standards ever to be used at CCE.Included price waterfall, product definitions and all metrics.

·Created recognized forecast industry best practice by integrating sales, finance and supply chain.

·Led the North American implementation across over 400 distribution centers and 500 key account managers.

·Created and institutionalized standard forecast tracking metrics resulting in organizational capability to benchmark progress to original forecast business case of $63MM.

·Drove to best in class forecast accuracy by second year after implementation.


Early Career Highlights

Coca-Cola Enterprises Inc. 1988 - 2008

Drove innovation in the areas of analysis, category management and planning at the division field level.

·Led the division annual planning process and developed an execution tracking process to assure plan adherence or justify course correction.(1998 – 1999)

·Developed the first nationally recognized category management assessment methodology for use as the CCE template.(1996)

·Directed the division category management efforts, sales analysis and pricing controls with a team of thirteen. 1996 – 1997

·Managed the sales analysis and pricing control function with a team of seven.(1992 – 1995)

·Promoted to first supervisory position of one analyst.(1990 – 1991)

·Hired as an entry level analyst.(1988 – 1989)



Bachelors Business Administration

Eatern Michigan University

·Served as assistant for two professors

·Worked as a university tutor in asset accounting, intermediate financial theory and statistics

·Worked full time while in school

Chairman, Practitioner Board

Expert, Process Design

Conference Speaker

International Institute of Forecasters, Forecasting Summit - Feb 2009, Feb 2008 and Oct 2005.

Keynote Speaker

American Strategic Management Institute, Budgeting and Planning Masters - Nov and Jun 2007.

Panel of Experts

International Institute of Forecasters, Forecasting Summit - Feb 2009 and Oct 2005.  Panel member responding to audience questions at the conference.


Proven executive leader recognized for creating company strategy and ensuring sustainable enterprise level process change.Specializing in process design, support tool creation and adoption assurance to achieve best in class forecasting, customer planning and strategic sales capability development.Recognized global expert as best practice forecast process creator, conference keynote speaker and advisory chairman of forecasting industry periodical.Reputation as a results focused thought leader and innovator with twenty years experience at the world’s largest Coca-Cola bottler.

Primary Strengths:

  • Adaptive Change Champion
  • Open Self Directed Learner
  • Cross Functional Collaborator
  • Hands On Team Developer