Returned in-house to restructure all aspects of the company’s communications practices. Work included: logo development, advertising buying, strategic communications planning, and launch new social media initiatives with Facebook, Twitter, FourSquare and email marketing. Integrated all marketing, advertising and public relations into cohesive consumer messaging.
oAdvertising & Marketing: Developed new logo and brand identity that placed in all advertising campaign creative, website, print collateral and brochures, guerilla marketing, radio and television broadcast campaigns. Also skilled in negotiating and assessing all aspects of the revenue spent on media including contract negotiations (cost), frequency, selection of outlets and more. New image campaign to be rolled out June 1, 2008 featuring updated collateral and website. * New image update to launch October 1, 2012.
oCampaign Creative Development: Designed & Implemented campaigns for digital platforms, television, email campaigns, website, internet advertising, direct mail planning, radio, press releases special events, sales presentations, entertainment / celebrity marketing, and more.
oStrategic Marketing Partnerships development with major corporations such as Nintendo for the launch of the WII Fit, Gillette Razors, Gatorade, and Glacéau Smart Water & Vitamin Water for consumer marketing.
oPublic Relations: New York Health & Racquet Club successfully emerged from a publicity drought through aggressive initiatives to invite the media to learn of our innovative programs. The work included media outreach and crisis communications. Television coverage includes: Today Show, CNN, Fox News Channel, CBS’ Early Show, WB 11 News, EXTRA, CBS 2 Morning News, A&E Television, ABC News, Men’s Health on Fine Living, Good Day New York, NBC, MTV, and more. Print coverage: New York Times, Shape, Self, Oxygen, Cosmopolitan, New York Magazine, New York Daily News, Fitness, Men’s Edge, Time Out New York, Men’s Journal (cover), Crain’s New York Business (cover), Metro, National Enquirer, & Us.