Account Manager, Partnership Marketing
International Speedway Corporation
Senior member of corporate account team representing 12 major motorsport facilities including tracks such as Richmond International Raceway, Talladega Superspeedway and the company's flagship, Daytona International Speedway
Partnership Marketing account team responsible for managing over $80M of corporate sponsorship revenue
Oversaw day-to-day management of a $20M account portfolio including ISC's and the industry's largest sponsor, Sprint Nextel
Developed integrated event sponsorship platforms for existing and prospective partners while negotiating and fulfilling contractual elements across the company's internal business units, generating over $3M of incremental revenue
Piloted a business to business initiative aimed at driving additional return on investment for ISC partners, with the continued goal to protect and grow revenue