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Diverse marketing professional and results-oriented leader with broad experience in Event and Sponsorship marketing.  With over a decade of proven success in Selling, Sponsorship Development and Event Promotion, I possess demonstrated skills in Key Account Management, Strategic Marketing and Sponsorship Activation.  Previously managed strategic NASCAR marketing partnerships with brands such as Sprint Nextel, The Home Depot, VISA, Unilever and Office Depot.


Outdoor Activities including Running, Swimming, Surfing, Fishing, Hiking and Biking.  NFL and College Football, Baseball, Music, Reading, Learning to play guitar

Work experience

Sep 2004Jan 2010

Account Manager, Partnership Marketing

International Speedway Corporation

Senior member of corporate account team representing 12 major motorsport facilities including tracks such as Richmond International Raceway, Talladega Superspeedway and the company's flagship, Daytona International Speedway

Partnership Marketing account team responsible for managing over $80M of corporate sponsorship revenue

Oversaw day-to-day management of a $20M account portfolio including ISC's and the industry's largest sponsor, Sprint Nextel

Developed integrated event sponsorship platforms for existing and prospective partners while negotiating and fulfilling contractual elements across the company's internal business units, generating over $3M of incremental revenue

Piloted a business to business initiative aimed at driving additional return on investment for ISC partners, with the continued goal to protect and grow revenue


National Account Manager

Watson Publications (now Golf Week Custom Media)

Responsible for national advertising sales for a custom media publishing company specializing in PGA Tour events, NCAA Bowl Games and targeted lifestyle magazines. 

Developed comprehensive PGA Tour event marketing packages for clients consisting of customer hosting, product sampling, souvenir program advertising, and Pro Am golf outings.

Feb 2002Apr 2003

On-Premise Sales Specialist

R.L. Lipton Distributing Co.

Managed a high profile sales territory for a Cleveland-based premium beverage distributor with responsibility for developing and growing business relationships with on-premise retail accounts.

Opened new accounts and oversaw the distribution and new product placement initiatives for assigned territory.

Improved product visibility and volume through merchandising, negotiating price promotions and leveraging supplier marketing programs.

Responsible for key accounts including professional sports venues, concert halls and other special event arenas.


Marketing Manager

IMG (International Management Group of Companies)

Promoted to manage consumer marketing initiatives and box office operation for the Detroit Grand Prix and Cleveland Prix CART sanctioned motorsport events.

Responsible for developing ticket sales strategies, event promotional campaigns and managing a third party ticketing solutions partnership with Ticketmaster.

Managed seating plans, budgeting and event sales reporting.

Developed and executed a successful 10-week experiential marketing program for a national brand and their sponsorship agreement with the Petty Enterprises NASCAR team.


Event Operations Manager

IMG (International Management Group of Companies)

Key member of an event management team responsible for planning, promoting and operating two internationally televised open-wheel motorsport events sanctioned by CART.

Coordinated and supervised over 70 independent contractors and vendors with planning, construction and operation of two temporary road courses.

Organized and directed a 100+ person volunteer group.



Emily Morrow

Emily Morrow oversaw the FedEx business while a client of mine at ISC. 

Chad Willis

As the NASCAR series title sponsor, Sprint Nextel was one of, if not the most, important strategic sponsorship partners for ISC. Chad Willis was my direct day-to-day client for over four years that I managed the Sprint Nextel business.

Daryl Wolfe

Daryl Wolfe was the Managing Director of Corporate Marketing at ISC when I started with the company.  Promoted to Senior Management as VP and Chief Marketing Officer, Daryl was my superior for over five years at ISC. 

Mickey Nutting

Mickey Nutting and Bulldawg Marketing were great partners with ISC.  As a respected retail and motorsports marketing agency, Mickey and I worked together on many motorsport marketing programs for his clients.