Directed online marketing strategy and planning for Disneyworld.com and six international websites. Managed on-going website updates, promotions and special offer campaigns.
Key accomplishments to date:
* disneyworld.com/idol - a website to promote opening of new attraction
* disneyworld.com/holidays - website to promote holiday products and to generate ticket sales
* nightofjoy.com - website designed to generate ticket sales to 2-night concert event
Cultivated and managed relationships with various Disney business units to develop and execute joint promotional campaigns supporting Disney Parks Marketing strategies and objectives. Key accounts included Disney Online, Disney Publishing Worldwide, Disney Retail and Adventures by Disney. Developed and executed consumer direct print and online campaigns that led to top three lead-generation promotion in 2006. Received performance based bonus in 2005.
Developed strategy and managed production of the annual Walt Disney Travel Company and AAA Vacations consumer brochures as well as various marketing materials. Received two performance based bonuses while in this role.
Managed sales account bases in NY, NJ and Washington, DC and significantly increased revenue of 2nd tier accounts to elevate them to top accounts for District Sales Managers. Created multiple key accounts that continue to be top producers to this day.
Managed clients' accounting records and prepared financial statements, corporate and individual income tax returns.
Graduated Cum Laude
I enjoy reading, blogging, journaling, photography and spending time with my family.
Internet marketing professional with more than ten years progressive and diverse experience in developing content for engaging and interactive online experiences for Fortune 500 company domestic and international websites. Proven track record in leading cross-fuctional teams to develop and execute online marketing strategy that create award winning websites. Demonstrated success in communicating at all levels of an organization to ensure alignment with the overall business objectives. Experienced in social media marketing (blogging, Facebook, Twitter, etc.). Proven ability to manage multiple projects in a fast-paced environment. Excellent written, oral and interpersonal skills with strong commitment to cultivate and maintain business relationships.
Strategic Planning and Development of Online Marketing Programs, Exceptional Project Management Experience, Strategic Alliances and Partnerships, Cross-functional Team Leadership, Results Driven Budget Management, Strategic Promotion Planning and Execution, Intergrated Communications Plan Exectution.